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bijou-brigitte.com website review

Visit site (opens in a new tab)Reviewed 27 October 202646 issues · 101 checks

This review found 46 issues worth fixing on bijou-brigitte.com, 19 of them high impact, across 101 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s1.4 sMay 9Oct 242.5 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.6 s
May 16, 20261.6 s
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.8 s
Jun 13, 20262.0 s
Jun 20, 20262.1 s
Jun 27, 20262.2 s
Jul 4, 20262.2 s
Jul 11, 20262.2 s
Jul 18, 20262.2 s
Jul 25, 20262.2 s
Aug 1, 20262.2 s
Aug 8, 20262.2 s
Aug 15, 20262.2 s
Aug 22, 20262.2 s
Aug 29, 20262.3 s
Sep 5, 20262.3 s
Sep 12, 20262.3 s
Sep 19, 20262.3 s
Sep 26, 20262.3 s
Oct 3, 20262.4 s
Oct 10, 20262.4 s
Oct 17, 20262.5 s
Oct 24, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
172 ms145 msMay 9Oct 24167 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026148 ms
May 16, 2026149 ms
May 23, 2026154 ms
May 30, 2026160 ms
Jun 6, 2026164 ms
Jun 13, 2026169 ms
Jun 20, 2026168 ms
Jun 27, 2026165 ms
Jul 4, 2026163 ms
Jul 11, 2026163 ms
Jul 18, 2026163 ms
Jul 25, 2026163 ms
Aug 1, 2026163 ms
Aug 8, 2026162 ms
Aug 15, 2026163 ms
Aug 22, 2026164 ms
Aug 29, 2026165 ms
Sep 5, 2026166 ms
Sep 12, 2026166 ms
Sep 19, 2026165 ms
Sep 26, 2026164 ms
Oct 3, 2026164 ms
Oct 10, 2026165 ms
Oct 17, 2026166 ms
Oct 24, 2026167 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of bijou-brigitte.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. bijou-brigitte.com at 0.6 s0.6 s
  2. bijou-brigitte.com at 1.2 s1.2 s
  3. bijou-brigitte.com at 1.8 s1.8 s
  4. bijou-brigitte.com at 2.3 s2.3 s
  5. bijou-brigitte.com at 2.9 s2.9 s
  6. bijou-brigitte.com at 3.5 s3.5 s
  7. bijou-brigitte.com at 4.1 s4.1 s
  8. bijou-brigitte.com at 4.7 s4.7 s

bijou-brigitte.com does not allow embedding, so this is Google's rendering of the page.

Speed

12 to fix24
  • Reduce unused JavaScript

    1.6 s · 419 KiB

    About 419 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

  • Reduce unused CSS

    1.4 s · 272 KiB

    About 272 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.4 s faster on a phone.

  • Render-blocking requests

    1.3 s

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 1.3 s.

  • Mobile performance score: 24

    24/100

    Your mobile performance score is 24 (desktop: 45). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8,234 HTML elements

    The page has 8,234 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 5.5 s

    A phone's processor spends 5.5 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    250 ms · 2.1 MB

    21 images could be 2.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.

  • Use efficient cache lifetimes

    800 ms · 1.3 MB

    64 files are served with short cache lifetimes, so returning visitors download them again (1.3 MB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Nosto, getflowbox.com and adsdefender.com and others), adding 11.0 MB and 222 ms of main-thread time.

  • Vimeo adds 0 ms

    0 ms

    Vimeo costs a phone 0 ms of main-thread work and 10.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 19 long tasks on the main thread

    19 long tasks block the main thread while loading, the longest for 874 ms. During a long task the page ignores taps.

  • Font display

    400 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 400 ms).

  • Legacy JavaScript

    150 ms · 49 KiB

    Polyfills for old browsers add 49 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 182 ms

    182 ms

    Your server sent the HTML in 182 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.37

    0.37

    For real visitors the layout shifts by 0.37 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 12.5 s

    12.5 s

    Your largest element takes 12.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Ein Mann und eine Frau tragen eine goldene Kette mit Buchst…”.

  • Time to Interactive: 12.7 s

    12.7 s

    The page becomes fully interactive after 12.7 s. Good is under 3.8 s.

  • Total Blocking Time: 1.1 s

    1.1 s

    Scripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.

  • Cumulative Layout Shift: 0.359

    0.359

    The layout shifts by 0.359 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Speed Index: 6.6 s

    6.6 s

    Visually, the page fills in at 6.6 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 2.7 s

    2.7 s

    Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest content (LCP) got 58% slower for real visitors

    +58%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.6 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 978 ms

    978 ms

    Real visitors wait 978 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 148 ms to 167 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user INP: 179 ms

    179 ms

    Real visitors wait 179 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

Images and page weight

4 to fix42
  • Page weight: 15.0 MB in 117 requests

    15.0 MB

    Your homepage downloads 15.0 MB in 117 requests on a phone: media 10.8 MB (4), images 3.1 MB (77) and scripts 729 KiB (13). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Edelstahl_400x280px-2x-Skalierung.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 12 images in older formats

    12 images (1.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 6 images far larger than shown

    271 KiB

    6 images are downloaded at several times the size a phone draws them, for example 110582516_1_tb.webp at 1,200 px wide, shown at 210 px. Resized copies would save about 271 KiB.

  • About 4.3 g of CO₂ per visit

    4.25 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.25 g of CO₂e: 510.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fixGoogle 9794
  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • 33 images without alt text

    33 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (9 elements)

    All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (9 elements)

    Alternative text of images should not be repeated as text: 9 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (8 elements).

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 3 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10086
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 267 internal links, 0 external

    The homepage links to 267 pages on bijou-brigitte.com and 0 external pages.

6 checks passed
  • Meta description: 143 characters

    Your meta description is 143 characters: “Modeschmuck und Accessoires für jeden Anlass jetzt entdecken bei Bijou Brigitte » Angesagte Trends ✔ Große Auswahl ✔ Pa…”.

  • Title: 53 characters

    Your title is a healthy 53 characters: “Schmuck und Accessoires im BIJOU BRIGITTE Online-Shop”.

  • Canonical URL set

    The canonical URL is https://www.bijou-brigitte.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.bijou-brigitte.com/pl/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,088 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix83
  • 1 linked page hidden from search

    /waterproof is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 1 page without a meta description

    /wishlist has no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages without an H1

    /schmuck/ketten/personalisiert, /wishlist, /hochzeit, /inspiration and /inspiration/trends/dark-romance have no <h1> headline, so visitors and search engines get no clear main topic.

  • 9 pages slow to respond

    /neu, /schmuck, /accessoires, /waterproof, /schmuck/herrenschmuck and /neu/trending and 3 others took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9691
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    169 of 205 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (bijou-brigitte.com).

  • Valid certificate (188 days left)

    The certificate from GlobalSign nv-sa · GlobalSign GCC R46 DV TLS CA 2025 verifies for bijou-brigitte.com and is valid for another 188 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://bijou-brigitte.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 40 links work

    All 40 links checked from your homepage (40 internal, 0 external) answered without errors; 5 did not answer within 5 s.

Domain and trust

  • No CAA record

    bijou-brigitte.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    bijou-brigitte.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 29 years old

    29 years

    bijou-brigitte.com was registered in Jul 1997 through Mesh Digital Limited. An established domain carries more trust with email providers and search engines.

  • Registered until Jul 2027

    bijou-brigitte.com is registered until Jul 2027.

Content and conversion

4 to fix50
  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,208 words of copy

    The homepage carries about 1,208 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

2 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Start/Stop”.

  • 102 short forms

    102 short forms (7 fields at most) are right on the homepage.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 mx include:spf.protection.outlook.com include:academymaker.de include:spf.mailjet.com a include:ispgateway.de ip…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Hosting
Link11 GmbH

Company

Founded
1963
Headquarters
Hamburg

Upkeep, stack, hiring and company data from programmable.info

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