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bijou-brigitte.com website review
Visit site (opens in a new tab)Reviewed 27 October 202646 issues · 101 checks
This review found 46 issues worth fixing on bijou-brigitte.com, 19 of them high impact, across 101 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
65D- #74,731 of 80,780 reviewed websitesbeats 6%
- #38,317 of 39,785 online storesbeats 3%
- #66 of 69 Shopware storesbeats 3%
Closest competitors among Shopware stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 1.6 s |
| May 16, 2026 | 1.6 s |
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 2.0 s |
| Jun 20, 2026 | 2.1 s |
| Jun 27, 2026 | 2.2 s |
| Jul 4, 2026 | 2.2 s |
| Jul 11, 2026 | 2.2 s |
| Jul 18, 2026 | 2.2 s |
| Jul 25, 2026 | 2.2 s |
| Aug 1, 2026 | 2.2 s |
| Aug 8, 2026 | 2.2 s |
| Aug 15, 2026 | 2.2 s |
| Aug 22, 2026 | 2.2 s |
| Aug 29, 2026 | 2.3 s |
| Sep 5, 2026 | 2.3 s |
| Sep 12, 2026 | 2.3 s |
| Sep 19, 2026 | 2.3 s |
| Sep 26, 2026 | 2.3 s |
| Oct 3, 2026 | 2.4 s |
| Oct 10, 2026 | 2.4 s |
| Oct 17, 2026 | 2.5 s |
| Oct 24, 2026 | 2.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 148 ms |
| May 16, 2026 | 149 ms |
| May 23, 2026 | 154 ms |
| May 30, 2026 | 160 ms |
| Jun 6, 2026 | 164 ms |
| Jun 13, 2026 | 169 ms |
| Jun 20, 2026 | 168 ms |
| Jun 27, 2026 | 165 ms |
| Jul 4, 2026 | 163 ms |
| Jul 11, 2026 | 163 ms |
| Jul 18, 2026 | 163 ms |
| Jul 25, 2026 | 163 ms |
| Aug 1, 2026 | 163 ms |
| Aug 8, 2026 | 162 ms |
| Aug 15, 2026 | 163 ms |
| Aug 22, 2026 | 164 ms |
| Aug 29, 2026 | 165 ms |
| Sep 5, 2026 | 166 ms |
| Sep 12, 2026 | 166 ms |
| Sep 19, 2026 | 165 ms |
| Sep 26, 2026 | 164 ms |
| Oct 3, 2026 | 164 ms |
| Oct 10, 2026 | 165 ms |
| Oct 17, 2026 | 166 ms |
| Oct 24, 2026 | 167 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.2 s
1.8 s
2.3 s
2.9 s
3.5 s
4.1 s
4.7 s
bijou-brigitte.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
1.6 s · 419 KiBAbout 419 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.
Reduce unused CSS
1.4 s · 272 KiBAbout 272 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.4 s faster on a phone.
Render-blocking requests
1.3 s1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 1.3 s.
Mobile performance score: 24
24/100Your mobile performance score is 24 (desktop: 45). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8,234 HTML elements
The page has 8,234 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 5.5 s
A phone's processor spends 5.5 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
250 ms · 2.1 MB21 images could be 2.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.
Use efficient cache lifetimes
800 ms · 1.3 MB64 files are served with short cache lifetimes, so returning visitors download them again (1.3 MB).
8 third-party services on the page
8 third-party services load with your homepage (Nosto, getflowbox.com and adsdefender.com and others), adding 11.0 MB and 222 ms of main-thread time.
Vimeo adds 0 ms
0 msVimeo costs a phone 0 ms of main-thread work and 10.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
19 long tasks on the main thread
19 long tasks block the main thread while loading, the longest for 874 ms. During a long task the page ignores taps.
Font display
400 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 400 ms).
Legacy JavaScript
150 ms · 49 KiBPolyfills for old browsers add 49 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 182 ms
182 msYour server sent the HTML in 182 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.37
0.37For real visitors the layout shifts by 0.37 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 12.5 s
12.5 sYour largest element takes 12.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Ein Mann und eine Frau tragen eine goldene Kette mit Buchst…”.
Time to Interactive: 12.7 s
12.7 sThe page becomes fully interactive after 12.7 s. Good is under 3.8 s.
Total Blocking Time: 1.1 s
1.1 sScripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.
Cumulative Layout Shift: 0.359
0.359The layout shifts by 0.359 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Speed Index: 6.6 s
6.6 sVisually, the page fills in at 6.6 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 2.7 s
2.7 sReal visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Largest content (LCP) got 58% slower for real visitors
+58%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.6 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 978 ms
978 msReal visitors wait 978 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 2.6 s
2.6 sThe first text or image appears after 2.6 s on a phone. Good is under 1.8 s.
5 images without width and height
5 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 12% slower for real visitors
+12%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 148 ms to 167 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user INP: 179 ms
179 msReal visitors wait 179 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Images and page weight
Page weight: 15.0 MB in 117 requests
15.0 MBYour homepage downloads 15.0 MB in 117 requests on a phone: media 10.8 MB (4), images 3.1 MB (77) and scripts 729 KiB (13). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Edelstahl_400x280px-2x-Skalierung.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
12 images in older formats
12 images (1.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
6 images far larger than shown
271 KiB6 images are downloaded at several times the size a phone draws them, for example 110582516_1_tb.webp at 1,200 px wide, shown at 210 px. Resized copies would save about 271 KiB.
About 4.3 g of CO₂ per visit
4.25 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.25 g of CO₂e: 510.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
4 tap targets too small
4 tap targets are too small or too close together to hit reliably with a finger.
33 images without alt text
33 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (9 elements)
All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Alternative text of images should not be repeated as text (9 elements)
Alternative text of images should not be repeated as text: 9 elements on the page fail this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (8 elements).
1 checks passed
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 3 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
267 internal links, 0 external
The homepage links to 267 pages on bijou-brigitte.com and 0 external pages.
6 checks passed
Meta description: 143 characters
Your meta description is 143 characters: “Modeschmuck und Accessoires für jeden Anlass jetzt entdecken bei Bijou Brigitte » Angesagte Trends ✔ Große Auswahl ✔ Pa…”.
Title: 53 characters
Your title is a healthy 53 characters: “Schmuck und Accessoires im BIJOU BRIGITTE Online-Shop”.
Canonical URL set
The canonical URL is https://www.bijou-brigitte.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.bijou-brigitte.com/pl/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,088 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page hidden from search
/waterproof is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
1 page without a meta description
/wishlist has no meta description, so Google writes the search snippet from whatever text it finds.
5 pages without an H1
/schmuck/ketten/personalisiert, /wishlist, /hochzeit, /inspiration and /inspiration/trends/dark-romance have no <h1> headline, so visitors and search engines get no clear main topic.
9 pages slow to respond
/neu, /schmuck, /accessoires, /waterproof, /schmuck/herrenschmuck and /neu/trending and 3 others took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
169 of 205 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (bijou-brigitte.com).
Valid certificate (188 days left)
The certificate from GlobalSign nv-sa · GlobalSign GCC R46 DV TLS CA 2025 verifies for bijou-brigitte.com and is valid for another 188 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://bijou-brigitte.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 40 links work
All 40 links checked from your homepage (40 internal, 0 external) answered without errors; 5 did not answer within 5 s.
Domain and trust
No CAA record
bijou-brigitte.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
bijou-brigitte.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 29 years old
29 yearsbijou-brigitte.com was registered in Jul 1997 through Mesh Digital Limited. An established domain carries more trust with email providers and search engines.
Registered until Jul 2027
bijou-brigitte.com is registered until Jul 2027.
Content and conversion
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,208 words of copy
The homepage carries about 1,208 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
2 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Start/Stop”.
102 short forms
102 short forms (7 fields at most) are right on the homepage.
Email authentication
Email authentication score: 100/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 mx include:spf.protection.outlook.com include:academymaker.de include:spf.mailjet.com a include:ispgateway.de ip…”.
DKIM signing found
A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.
Privacy and tracking
8 cookies set on arrival
8Opening the homepage sets 8 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
10 other companies contacted
Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Hosting
- Link11 GmbH
Company
- Founded
- 1963
- Headquarters
- Hamburg
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 46 issues on bijou-brigitte.com, including 24 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.