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inkster.at website review

Visit site (opens in a new tab)Reviewed 12 November 202645 issues · 93 checks

This review found 45 issues worth fixing on inkster.at, 16 of them high impact, across 93 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.1 s2.4 sMay 23Nov 72.6 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20263.1 s
May 30, 20263.0 s
Jun 6, 20263.0 s
Jun 13, 20262.9 s
Jun 20, 20262.8 s
Jun 27, 20262.7 s
Jul 4, 20262.6 s
Jul 11, 20262.6 s
Jul 18, 20262.7 s
Jul 25, 20262.7 s
Aug 1, 20262.7 s
Aug 8, 20262.7 s
Aug 15, 20262.7 s
Aug 22, 20262.7 s
Aug 29, 20262.7 s
Sep 5, 20262.8 s
Sep 12, 20262.8 s
Sep 19, 20262.8 s
Sep 26, 20262.6 s
Oct 3, 20262.6 s
Oct 10, 20262.5 s
Oct 17, 20262.5 s
Oct 24, 20262.6 s
Oct 31, 20262.6 s
Nov 7, 20262.6 s
Real-visitor tap response (INP)75th percentile, phones
220 ms151 msMay 23Oct 31169 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026181 ms
May 30, 2026187 ms
Jun 6, 2026186 ms
Jun 13, 2026183 ms
Jun 20, 2026187 ms
Jun 27, 2026190 ms
Jul 4, 2026196 ms
Jul 11, 2026199 ms
Jul 18, 2026207 ms
Jul 25, 2026202 ms
Aug 1, 2026204 ms
Aug 8, 2026205 ms
Aug 15, 2026207 ms
Aug 22, 2026212 ms
Aug 29, 2026208 ms
Sep 5, 2026212 ms
Sep 12, 2026197 ms
Sep 19, 2026186 ms
Sep 26, 2026169 ms
Oct 3, 2026168 ms
Oct 10, 2026159 ms
Oct 17, 2026164 ms
Oct 24, 2026172 ms
Oct 31, 2026169 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of inkster.at (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. inkster.at at 1.2 s1.2 s
  2. inkster.at at 2.3 s2.3 s
  3. inkster.at at 3.5 s3.5 s
  4. inkster.at at 4.7 s4.7 s
  5. inkster.at at 5.9 s5.9 s
  6. inkster.at at 7.0 s7.0 s
  7. inkster.at at 8.2 s8.2 s
  8. inkster.at at 9.4 s9.4 s

Speed

13 to fix38
  • Render-blocking requests

    1.1 s

    15 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • 10,313 HTML elements

    The page has 10,313 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 10.1 s

    A phone's processor spends 10.1 s on main-thread work while loading, 4.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 38

    38/100

    Your mobile performance score is 38. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (ablyft.com, Google Tag Manager and Shopify and others), adding 2.4 MB and 2.4 s of main-thread time.

  • Reduce unused JavaScript

    750 ms · 1.4 MB

    About 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Use efficient cache lifetimes

    650 ms · 288 KiB

    29 files are served with short cache lifetimes, so returning visitors download them again (288 KiB).

  • Google Tag Manager adds 612 ms

    612 ms

    Google Tag Manager costs a phone 612 ms of main-thread work and 803 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • ablyft.com adds 668 ms

    668 ms

    ablyft.com costs a phone 668 ms of main-thread work and 36 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 557 ms

    557 ms

    Shopify costs a phone 557 ms of main-thread work and 789 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 85 KiB

    About 85 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Klaviyo adds 219 ms

    219 ms

    Klaviyo costs a phone 219 ms of main-thread work and 403 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 250 ms. During a long task the page ignores taps.

  • Minify JavaScript

    150 ms · 16 KiB

    16 KiB could be saved by minifying JavaScript.

  • Minify CSS

    150 ms · 5 KiB

    5 KiB could be saved by minifying CSS.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Legacy JavaScript

    55 KiB

    Polyfills for old browsers add 55 KiB JavaScript that modern phones do not need.

  • Improve image delivery

    15 KiB

    3 images could be 15 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 84 ms

    84 ms

    Your server sent the HTML in 84 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 9.9 s

    9.9 s

    Your largest element takes 9.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 27.6 s

    27.6 s

    The page becomes fully interactive after 27.6 s. Good is under 3.8 s.

  • Speed Index: 12.3 s

    12.3 s

    Visually, the page fills in at 12.3 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.0 s

    1.0 s

    Scripts block taps and scrolling for 1.0 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.1 s

    3.1 s

    The first text or image appears after 3.1 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 3.6 s

    3.6 s

    Real visitors wait 3.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.2 s

    2.2 s

    Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 181 ms to 169 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user INP: 196 ms

    196 ms

    Real visitors wait 196 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 585 ms

    585 ms

    Real visitors wait 585 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 14% faster for real visitors

    -14%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 3.1 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.002

    0.002

    The layout barely moves while loading (CLS 0.002, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 5.1 MB in 414 requests

    5.1 MB

    Your homepage downloads 5.1 MB in 414 requests on a phone: scripts 2.8 MB (133), other files 1,020 KiB (134) and images 844 KiB (122). Under 2 MB keeps phones on slow connections fast.

  • About 1.4 g of CO₂ per visit

    1.43 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.43 g of CO₂e: 172.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 7589
  • 3 buttons without a name

    3 buttons have no accessible name, so screen readers announce just “button”.

  • Invalid ARIA attributes

    1 element use ARIA attributes their role does not allow, which confuses screen readers.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 15 images without alt text

    15 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (9 elements)

    All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 51 links without text

    51 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (3 elements).

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 8 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8588
  • 6 H1 headlines

    There are 6 <h1> headlines (“”, “” and “”). One clear main headline is easier for people and search engines.

  • Meta description is long (161 characters)

    Your meta description is 161 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 432 internal links, 14 external

    The homepage links to 432 pages on inkster.at and 14 external pages.

6 checks passed
  • Title: 40 characters

    Your title is a healthy 40 characters: “Inkster - Natürliche Zwei Wochen Tattoos”.

  • Canonical URL set

    The canonical URL is https://inkster.at/.

  • Structured data in place

    Structured data found: BreadcrumbList.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://inkster.at/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,214 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://inkster.at/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix81
  • 3 pages share a title

    https://inkster.at/collections/alle-produkte, https://inkster.at/collections/anime-drop and https://inkster.at/collections/tattoo-stift-alle-produkte all use the title “Temporäre 2-Wochen Tattoos | Inkster - Das Original”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 5 pages without a meta description

    https://inkster.at/collections/maskulin, https://inkster.at/collections/custom-tattoos, https://inkster.at/collections/komplementarprodukte, https://inkster.at/pages/unser-team and https://inkster.at/collections/tattoo-sleeves have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://inkster.at/collections/alle-produkte and https://inkster.at/collections/tattoo-stift-alle-produkte use the same meta description. A description written for each page earns more clicks.

  • 13 pages without an H1

    https://inkster.at/collections/alle-produkte, https://inkster.at/collections/neue-designs, https://inkster.at/collections/maskulin, https://inkster.at/collections/anime-drop, https://inkster.at/collections/tattoo-stift-alle-produkte and https://inkster.at/products/winter-starter-set-deal and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 89 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9271
  • 2 broken images

    2 images failed to load on a phone, for example https://inkster-shop.myshopify.com/cdn/shop/files/pandectes-banner-logo.png?v=1776924884299.

  • 31 small tap targets

    31 of 109 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.

  • Requests the notification permission on page load

    Requests the notification permission on page load.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 900 words of copy

    The homepage carries about 900 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more” and “Shop now”.

  • 2 calls to action

    The homepage has 2 calls to action, for example “Tattoo Design Book” and “Design Book und Transfer Papier”.

  • 132 short forms

    132 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 6 testimonial or review blocks and 4 customer or partner logos.

  • Analytics in place

    Analytics detected: Google Tag Manager, Microsoft Clarity and Hotjar.

Privacy and tracking

1 to fix
  • 10 trackers load before any consent

    10

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 29 cookies set on arrival

    29

    Opening the homepage sets 29 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 60 other companies contacted

    Loading the homepage contacts 60 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at inkster.at, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 21 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pandectes Gdpr · Rapid Search Bar Filter · Bm Country Blocker Ip Blocker · Teeinblue Product Personalizer · Sitemap Noindex Pro Seo · Gorgias Live Chat Helpdesk · Klaviyo Email Marketing Sms · Instant Ai Page Builder · Hive · Gdpr Cookie Consent · Boostymark Regionblock · Hive Logistics Services · Pushowl · Countdown Timer · Orbe Geolocation · zoko.io · azureedge.net · selecdoo.com · linkster.co · goaffpro.com · Swym Wishlist Plus

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Hotjar | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 45 issues on inkster.at, including 22 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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