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intermatic.com website review
Visit site (opens in a new tab)Reviewed 4 November 202646 issues · 75 checks
This review found 46 issues worth fixing on intermatic.com, 24 of them high impact, across 75 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
54FClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 5.1 s |
| May 23, 2026 | 5.2 s |
| May 30, 2026 | 5.1 s |
| Jun 6, 2026 | 5.0 s |
| Jun 13, 2026 | 4.9 s |
| Jun 20, 2026 | 4.9 s |
| Jun 27, 2026 | 4.9 s |
| Jul 4, 2026 | 4.9 s |
| Jul 11, 2026 | 4.8 s |
| Jul 18, 2026 | 4.8 s |
| Jul 25, 2026 | 4.9 s |
| Aug 1, 2026 | 4.8 s |
| Aug 8, 2026 | 4.9 s |
| Aug 15, 2026 | 4.9 s |
| Aug 22, 2026 | 4.9 s |
| Aug 29, 2026 | 5.0 s |
| Sep 5, 2026 | 4.9 s |
| Sep 12, 2026 | 5.0 s |
| Sep 19, 2026 | 5.2 s |
| Sep 26, 2026 | 5.3 s |
| Oct 3, 2026 | 5.3 s |
| Oct 10, 2026 | 5.2 s |
| Oct 17, 2026 | 5.1 s |
| Oct 24, 2026 | 5.0 s |
| Oct 31, 2026 | 4.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 246 ms |
| May 23, 2026 | 246 ms |
| May 30, 2026 | 246 ms |
| Jun 6, 2026 | 238 ms |
| Jun 13, 2026 | 232 ms |
| Jun 20, 2026 | 223 ms |
| Jun 27, 2026 | 224 ms |
| Jul 4, 2026 | 235 ms |
| Jul 11, 2026 | 238 ms |
| Jul 18, 2026 | 237 ms |
| Jul 25, 2026 | 237 ms |
| Aug 1, 2026 | 227 ms |
| Aug 8, 2026 | 219 ms |
| Aug 15, 2026 | 222 ms |
| Aug 22, 2026 | 221 ms |
| Aug 29, 2026 | 227 ms |
| Sep 5, 2026 | 229 ms |
| Sep 12, 2026 | 234 ms |
| Sep 19, 2026 | 229 ms |
| Sep 26, 2026 | 228 ms |
| Oct 3, 2026 | 233 ms |
| Oct 10, 2026 | 226 ms |
| Oct 17, 2026 | 212 ms |
| Oct 24, 2026 | 207 ms |
| Oct 31, 2026 | 209 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.3 s
2.0 s
2.6 s
3.3 s
4.0 s
4.6 s
5.3 s
Speed
Reduce unused JavaScript
8.3 s · 1.6 MBAbout 1.6 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 8.3 s faster on a phone.
Use efficient cache lifetimes
6.4 s · 2.1 MB44 files are served with short cache lifetimes, so returning visitors download them again (2.1 MB).
Minify JavaScript
2.1 s · 410 KiB410 KiB could be saved by minifying JavaScript.
Mobile performance score: 32
32/100Your mobile performance score is 32. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.1 s
A phone's processor spends 5.1 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (iubenda, Google Tag Manager and zoom.us and others), adding 2.2 MB and 645 ms of main-thread time.
Render-blocking requests
750 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 399 ms. During a long task the page ignores taps.
Improve image delivery
372 KiB6 images could be 372 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
zoom.us adds 123 ms
123 mszoom.us costs a phone 123 ms of main-thread work and 1.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
iubenda adds 270 ms
270 msiubenda costs a phone 270 ms of main-thread work and 140 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Reduce unused CSS
62 KiBAbout 62 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
11 KiBPolyfills for old browsers add 11 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
3 KiB3 KiB could be saved by minifying CSS.
1 checks passed
Server response: 49 ms
49 msYour server sent the HTML in 49 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 1.03
1.03For real visitors the layout shifts by 1.03 (75th percentile). Good is under 0.1.
Real-user FCP: 3.4 s
3.4 sReal visitors see the first content after 3.4 s (75th percentile). Good is under 1.8 s.
Largest Contentful Paint: 23.9 s
23.9 sYour largest element takes 23.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Optimizer Automation System Powerful Automation, Universal …”.
Time to Interactive: 25.3 s
25.3 sThe page becomes fully interactive after 25.3 s. Good is under 3.8 s.
Speed Index: 11.7 s
11.7 sVisually, the page fills in at 11.7 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.5 s
1.5 sScripts block taps and scrolling for 1.5 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 4.0 s
4.0 sThe first text or image appears after 4.0 s on a phone. Good is under 1.8 s.
Real-user LCP: 3.7 s
3.7 sReal visitors wait 3.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 471 ms
471 msReal visitors wait 471 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user TTFB: 858 ms
858 msReal visitors wait 858 ms for your server to start answering (75th percentile). Good is under 800 ms.
3 images without width and height
3 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 5.1 s to 4.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Tap response (INP) got 15% faster for real visitors
-15%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 246 ms to 209 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.024
0.024The layout barely moves while loading (CLS 0.024, good is under 0.1).
Images and page weight
Page weight: 4.4 MB in 102 requests
4.4 MBYour homepage downloads 4.4 MB in 102 requests on a phone: scripts 2.6 MB (15), images 1.4 MB (35) and other files 213 KiB (42). Under 2 MB keeps phones on slow connections fast.
3 images far larger than shown
45 KiB3 images are downloaded at several times the size a phone draws them, for example optimizer-press-release-infocard.webp at 1,100 px wide, shown at 336 px. Resized copies would save about 45 KiB.
2 images below the first screen load straight away
2 images further down the page (132 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.2 g of CO₂ per visit
1.24 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.24 g of CO₂e: 148.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
Images must have alternative text (6 elements)
Images must have alternative text: 6 elements on the page fail this check, rated critical by axe-core.
4 buttons without a name
4 buttons have no accessible name, so screen readers announce just “button”.
4 tap targets too small
4 tap targets are too small or too close together to hit reliably with a finger.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
6 links without text
6 visible links have no text or label, so screen readers cannot say where they go.
1 checks passed
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No page title
Your page has no <title>, so Google has to invent the blue link in search results.
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
Only 0 internal links
The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.
9 links with vague text
9 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
2 checks passed
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.intermatic.com/sitemapindex.xml.
AI search readiness
Most text only appears after JavaScript runs
0%A phone browser shows 302 words, but the HTML your server sends has only 0. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.intermatic.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Best practices
5 small tap targets
5 of 21 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 302 words of copy
The homepage carries about 302 words of visible text.
2 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “LEARN MORE” and “Learn more and customize”.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Tag Manager, LinkedIn Insight, Microsoft Clarity, Pinterest Tag and Reddit Pixel (measured from a US location before any click). A consent tool (iubenda) is installed; check it blocks these until visitors agree where the law requires it.
14 cookies set on arrival
14Opening the homepage sets 14 cookies (measured from a US location before any click).
25 other companies contacted
Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: iubenda
A consent management tool (iubenda) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at intermatic.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Analytics
- Google Tag Manager
- Hosting
- AWS
Company
- Employees
- 625
- Founded
- 1891
- Headquarters
- Spring Grove
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 46 issues on intermatic.com, including 23 speed issues, 8 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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