Website review, no card needed

johnrwood.com logo

johnrwood.com website review

Visit site (opens in a new tab)Reviewed 31 October 202644 issues · 95 checks

This review found 44 issues worth fixing on johnrwood.com, 12 of them high impact, across 95 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.3 s2.8 sMay 9Oct 243.3 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20264.0 s
May 16, 20264.1 s
May 23, 20264.0 s
May 30, 20263.7 s
Jun 6, 20263.6 s
Jun 13, 20263.5 s
Jun 20, 20263.6 s
Jun 27, 20263.8 s
Jul 4, 20263.8 s
Jul 11, 20263.7 s
Jul 18, 20263.8 s
Jul 25, 20263.8 s
Aug 1, 20263.9 s
Aug 8, 20264.0 s
Aug 15, 20264.1 s
Aug 22, 20264.0 s
Aug 29, 20264.0 s
Sep 5, 20263.9 s
Sep 12, 20263.7 s
Sep 19, 20263.5 s
Sep 26, 20263.1 s
Oct 3, 20263.2 s
Oct 10, 20263.0 s
Oct 17, 20263.0 s
Oct 24, 20263.3 s
Real-visitor tap response (INP)75th percentile, phones
181 ms94 msMay 9Oct 24135 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026104 ms
May 16, 2026104 ms
May 23, 2026114 ms
May 30, 2026145 ms
Jun 6, 2026164 ms
Jun 13, 2026171 ms
Jun 20, 2026162 ms
Jun 27, 2026146 ms
Jul 4, 2026136 ms
Jul 11, 2026139 ms
Jul 18, 2026145 ms
Jul 25, 2026148 ms
Aug 1, 2026149 ms
Aug 8, 2026142 ms
Aug 15, 2026137 ms
Aug 22, 2026135 ms
Aug 29, 2026137 ms
Sep 5, 2026141 ms
Sep 12, 2026140 ms
Sep 19, 2026137 ms
Sep 26, 2026129 ms
Oct 3, 2026129 ms
Oct 10, 2026131 ms
Oct 17, 2026136 ms
Oct 24, 2026135 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of johnrwood.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. johnrwood.com at 0.5 s0.5 s
  2. johnrwood.com at 1.0 s1.0 s
  3. johnrwood.com at 1.5 s1.5 s
  4. johnrwood.com at 2.0 s2.0 s
  5. johnrwood.com at 2.5 s2.5 s
  6. johnrwood.com at 3.0 s3.0 s
  7. johnrwood.com at 3.5 s3.5 s
  8. johnrwood.com at 4.0 s4.0 s

Speed

13 to fix60
  • Use efficient cache lifetimes

    3.6 s · 25.9 MB

    50 files are served with short cache lifetimes, so returning visitors download them again (25.9 MB).

  • Improve image delivery

    1.3 s · 10.2 MB

    10 images could be 10.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.3 s faster on a phone.

  • Render-blocking requests

    2.3 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.3 s.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Google CDN and weglot.com and others), adding 27.7 MB and 1.3 s of main-thread time.

  • cloudfront.net adds 171 ms

    171 ms

    cloudfront.net costs a phone 171 ms of main-thread work and 25.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    450 ms · 936 KiB

    About 936 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Mobile performance score: 60

    60/100

    Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    600 ms · 224 KiB

    About 224 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Google Tag Manager adds 413 ms

    413 ms

    Google Tag Manager costs a phone 413 ms of main-thread work and 697 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 234 ms

    234 ms

    Google CDN costs a phone 234 ms of main-thread work and 734 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.1 s

    A phone's processor spends 3.1 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,363 HTML elements

    The page has 2,363 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • LiveChat adds 42 ms

    42 ms

    LiveChat costs a phone 42 ms of main-thread work and 369 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    250 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 250 ms).

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 136 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user TTFB: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Time to Interactive: 24.0 s

    24.0 s

    The page becomes fully interactive after 24.0 s. Good is under 3.8 s.

  • Largest Contentful Paint: 7.1 s

    7.1 s

    Your largest element takes 7.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Palms and beach view”.

  • Speed Index: 7.3 s

    7.3 s

    Visually, the page fills in at 7.3 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.3 s

    3.3 s

    The first text or image appears after 3.3 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 2.6 s

    2.6 s

    Real visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 30% slower for real visitors

    +30%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 104 ms to 135 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.5 s

    2.5 s

    Real visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

5 checks passed
  • Real-user INP: 103 ms

    103 ms

    Real visitors wait 103 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 22% faster for real visitors

    -22%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.0 s to 3.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 181 ms

    181 ms

    Scripts block the page for only 181 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.002

    0.002

    The layout barely moves while loading (CLS 0.002, good is under 0.1).

Images and page weight

4 to fix50
  • Page weight: 28.6 MB in 129 requests

    28.6 MB

    Your homepage downloads 28.6 MB in 129 requests on a phone: images 25.3 MB (24), scripts 2.2 MB (52) and fonts 514 KiB (20). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    hp-photo1 (2).jpeg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 2 images in older formats

    2 images (561 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images far larger than shown

    286 KiB

    2 images are downloaded at several times the size a phone draws them, for example hp-hero-img.jpeg at 1,920 px wide, shown at 390 px. Resized copies would save about 286 KiB.

  • 1 image below the first screen load straight away

    1 image further down the page (127 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 8.1 g of CO₂ per visit

    8.11 g

    By the Sustainable Web Design model, a visit to your homepage emits about 8.11 g of CO₂e: 972.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 8992
  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • All page content should be contained by landmarks (24 elements)

    All page content should be contained by landmarks: 24 elements on the page fail this check, rated moderate by axe-core.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 54 images in the HTML carry an alt attribute.

  • 53 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8595
  • 25 links with vague text

    25 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 3 links crawlers can't follow

    3 links have no real href, so search engines can't follow them.

  • 228 internal links, 10 external

    The homepage links to 228 pages on johnrwood.com and 10 external pages.

8 checks passed
  • Meta description: 142 characters

    Your meta description is 142 characters: “John R. Wood Properties offers luxury real estate services in SWFL. If you are ready to buy or sell a property in this …”.

  • One H1 headline

    Your main headline reads: “John R Wood Christie's International Real Estate”.

  • Title: 58 characters

    Your title is a healthy 58 characters: “Southwest Florida Homes for Sale | John R. Wood Properties”.

  • Canonical URL set

    The canonical URL is https://www.johnrwood.com/.

  • Structured data in place

    Structured data found: RealEstateAgent.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.johnrwood.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing url, logo and description. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://www.johnrwood.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,360 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix86
  • 2 pages share a title

    https://www.johnrwood.com/real-estate/map-search and https://www.johnrwood.com/listings all use the title “John R Wood Christie's International Real Estate”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages share a meta description

    https://www.johnrwood.com/real-estate/map-search and https://www.johnrwood.com/listings use the same meta description. A description written for each page earns more clicks.

  • 3 pages without an H1

    https://www.johnrwood.com/real-estate/map-search, https://www.johnrwood.com/listings and https://www.johnrwood.com/our-listings have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 103 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7791
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://s3.amazonaws.com/files.usmre.com/8988/modal/jquery.fancybox.css' from origin 'http…”.

2 checks passed
  • Tap targets are thumb-sized

    43 of 49 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,363 words of copy

    The homepage carries about 1,363 words of visible text.

9 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SIGN UP” and “CONTACT”.

  • 45 calls to action

    The homepage has 45 calls to action, for example “Contact”, “Sign Up” and “Contact Us”.

  • 3 short forms

    3 short forms (6 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 51 testimonial or review blocks and 3 customer or partner logos.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 5 phone links and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and The Trade Desk (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies, 4 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 31 other companies contacted

    Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at johnrwood.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Analytics
Google Tag Manager
Hosting
AWS

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 44 issues on johnrwood.com, including 23 speed issues and 2 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25