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kaisa.io website review

Visit site (opens in a new tab)Reviewed 24 October 202624 issues · 81 checks

This review found 24 issues worth fixing on kaisa.io, 7 of them high impact, across 81 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.5 sMay 2Oct 171.6 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.6 s
May 9, 20261.7 s
May 16, 20261.6 s
May 23, 20261.7 s
May 30, 20261.6 s
Jun 6, 20261.5 s
Jun 13, 20261.5 s
Jun 20, 20261.5 s
Jun 27, 20261.5 s
Jul 4, 20261.6 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.6 s
Aug 8, 20261.6 s
Aug 15, 20261.5 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Oct 10, 20261.7 s
Oct 17, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
160 ms118 msMay 2Oct 17134 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026134 ms
May 9, 2026128 ms
May 16, 2026128 ms
May 23, 2026125 ms
May 30, 2026124 ms
Jun 6, 2026123 ms
Jun 13, 2026129 ms
Jun 20, 2026144 ms
Jun 27, 2026144 ms
Jul 4, 2026153 ms
Jul 11, 2026144 ms
Jul 18, 2026136 ms
Jul 25, 2026139 ms
Aug 1, 2026132 ms
Aug 8, 2026134 ms
Aug 15, 2026137 ms
Aug 22, 2026152 ms
Aug 29, 2026155 ms
Sep 5, 2026150 ms
Sep 12, 2026149 ms
Sep 19, 2026141 ms
Sep 26, 2026137 ms
Oct 3, 2026141 ms
Oct 10, 2026137 ms
Oct 17, 2026134 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of kaisa.io (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. kaisa.io at 0.4 s0.4 s
  2. kaisa.io at 0.8 s0.8 s
  3. kaisa.io at 1.1 s1.1 s
  4. kaisa.io at 1.5 s1.5 s
  5. kaisa.io at 1.9 s1.9 s
  6. kaisa.io at 2.3 s2.3 s
  7. kaisa.io at 2.6 s2.6 s
  8. kaisa.io at 3.0 s3.0 s

Speed

8 to fix68
  • Reduce unused JavaScript

    2.3 s · 410 KiB

    About 410 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.

  • Use efficient cache lifetimes

    1.6 s · 311 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (311 KiB).

  • Mobile performance score: 68

    68/100

    Your mobile performance score is 68 (desktop: 99). Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Hubspot and Google/Doubleclick Ads and others), adding 1.8 MB and 410 ms of main-thread time.

  • Google Tag Manager adds 296 ms

    296 ms

    Google Tag Manager costs a phone 296 ms of main-thread work and 455 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Hubspot adds 113 ms

    113 ms

    Hubspot costs a phone 113 ms of main-thread work and 329 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • WP Engine adds 0 ms

    0 ms

    WP Engine costs a phone 0 ms of main-thread work and 733 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Unpkg adds 0 ms

    0 ms

    Unpkg costs a phone 0 ms of main-thread work and 304 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    200 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 200 ms.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 130 ms. During a long task the page ignores taps.

  • Improve image delivery

    42 KiB

    2 images could be 42 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    26 KiB

    Polyfills for old browsers add 26 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    16 KiB

    About 16 KiB of CSS is downloaded but never applied on this page.

  • Phones get a much slower page than desktops

    Desktop scores 99 but mobile only 68. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.9 s

    A phone's processor spends 1.9 s on main-thread work while loading, 1.1 s of it running JavaScript. That is comfortably low.

  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 16.9 s

    16.9 s

    Your largest element takes 16.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Personalized Customer Experiences at Scale”.

  • Time to Interactive: 17.0 s

    17.0 s

    The page becomes fully interactive after 17.0 s. Good is under 3.8 s.

  • Speed Index: 5.5 s

    5.5 s

    Visually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 134 ms to 134 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 155 ms

    155 ms

    Scripts block the page for only 155 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.5 MB in 76 requests

    2.5 MB

    Your homepage downloads 2.5 MB in 76 requests on a phone: scripts 1.0 MB (30), other files 955 KiB (18) and fonts 246 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • About 0.7 g of CO₂ per visit

    0.70 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.70 g of CO₂e: 84.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9694
  • Interactive controls must not be nested (2 elements)

    Interactive controls must not be nested: 2 elements on the page fail this check, rated serious by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 15 images in the HTML carry an alt attribute.

  • 39 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 42 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9294
  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: mainEntityOfPage is not an absolute URL ("Build better buying journeys.")”.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 45 internal links, 4 external

    The homepage links to 45 pages on kaisa.io and 4 external pages.

7 checks passed
  • Meta description: 153 characters

    Your meta description is 153 characters: “Kaisa is a customer engagement platform that turns data into personalized buyer and seller journeys – at scale, with fu…”.

  • One H1 headline

    Your main headline reads: “Personalized Customer Experiences at Scale”.

  • Title: 52 characters

    Your title is a healthy 52 characters: “Customer Engagement Platform for Scalable CX | Kaisa”.

  • Canonical URL set

    The canonical URL is https://www.kaisa.io/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.kaisa.io/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (517 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.kaisa.io/llms.txt (3 KiB, 17 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 1 page with very little text

    https://www.kaisa.io/contact-sales has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 100100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    8 of 8 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix57
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 459 words of copy

    The homepage carries about 459 words of visible text.

2 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Talk to sales”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Talk to sales”, “Learn more” and “Contact Sales”.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and HubSpot (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kaisa.io, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
Next.js
Hosting
Vercel

Upkeep, stack, hiring and company data from programmable.info

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