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kasa.com website review

Visit site (opens in a new tab)Reviewed 28 October 202628 issues · 79 checks

This review found 28 issues worth fixing on kasa.com, 10 of them high impact, across 79 checks. The most urgent: mobile performance score: 42. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s2.3 sMay 9Oct 242.4 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.4 s
May 16, 20262.5 s
May 23, 20262.5 s
May 30, 20262.4 s
Jun 6, 20262.4 s
Jun 13, 20262.4 s
Jun 20, 20262.4 s
Jun 27, 20262.4 s
Jul 4, 20262.4 s
Jul 11, 20262.3 s
Jul 18, 20262.3 s
Jul 25, 20262.3 s
Aug 1, 20262.4 s
Aug 8, 20262.4 s
Aug 15, 20262.4 s
Aug 22, 20262.4 s
Aug 29, 20262.4 s
Sep 5, 20262.4 s
Sep 12, 20262.5 s
Sep 19, 20262.4 s
Sep 26, 20262.4 s
Oct 3, 20262.3 s
Oct 10, 20262.4 s
Oct 17, 20262.4 s
Oct 24, 20262.4 s
Real-visitor tap response (INP)75th percentile, phones
271 ms184 msMay 9Oct 24261 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026194 ms
May 16, 2026201 ms
May 23, 2026204 ms
May 30, 2026212 ms
Jun 6, 2026218 ms
Jun 13, 2026220 ms
Jun 20, 2026225 ms
Jun 27, 2026225 ms
Jul 4, 2026228 ms
Jul 11, 2026229 ms
Jul 18, 2026223 ms
Jul 25, 2026226 ms
Aug 1, 2026228 ms
Aug 8, 2026229 ms
Aug 15, 2026232 ms
Aug 22, 2026237 ms
Aug 29, 2026237 ms
Sep 5, 2026237 ms
Sep 12, 2026239 ms
Sep 19, 2026238 ms
Sep 26, 2026236 ms
Oct 3, 2026237 ms
Oct 10, 2026237 ms
Oct 17, 2026246 ms
Oct 24, 2026261 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of kasa.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. kasa.com at 1.2 s1.2 s
  2. kasa.com at 2.4 s2.4 s
  3. kasa.com at 3.6 s3.6 s
  4. kasa.com at 4.8 s4.8 s
  5. kasa.com at 6.0 s6.0 s
  6. kasa.com at 7.2 s7.2 s
  7. kasa.com at 8.4 s8.4 s
  8. kasa.com at 9.6 s9.6 s

Speed

10 to fix42
  • Mobile performance score: 42

    42/100

    Your mobile performance score is 42 (desktop: 60). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.2 s

    A phone's processor spends 7.2 s on main-thread work while loading, 5.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Segment and triptease.io and others), adding 1.7 MB and 1.4 s of main-thread time.

  • Reduce unused JavaScript

    300 ms · 886 KiB

    About 886 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Render-blocking requests

    900 ms

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • Google Tag Manager adds 487 ms

    487 ms

    Google Tag Manager costs a phone 487 ms of main-thread work and 852 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    522 KiB

    19 files are served with short cache lifetimes, so returning visitors download them again (522 KiB).

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 440 ms. During a long task the page ignores taps.

  • Segment adds 396 ms

    396 ms

    Segment costs a phone 396 ms of main-thread work and 227 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,527 HTML elements

    The page has 2,527 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    150 ms · 23 KiB

    About 23 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Improve image delivery

    86 KiB

    3 images could be 86 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    55 KiB

    Polyfills for old browsers add 55 KiB JavaScript that modern phones do not need.

  • Duplicated JavaScript

    39 KiB

    39 KiB JavaScript is shipped twice across bundles.

  • Minify JavaScript

    36 KiB

    36 KiB could be saved by minifying JavaScript.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 257 ms

    257 ms

    Your server sent the HTML in 257 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 26.1 s

    26.1 s

    The page becomes fully interactive after 26.1 s. Good is under 3.8 s.

  • Total Blocking Time: 2.0 s

    2.0 s

    Scripts block taps and scrolling for 2.0 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 10.0 s

    10.0 s

    Visually, the page fills in at 10.0 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 5.6 s

    5.6 s

    Your largest element takes 5.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We collect information to optimize and improve the performa…”. Most of its time is element render delay (3.5 s).

  • Real-user INP: 237 ms

    237 ms

    Real visitors wait 237 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 28% slower for real visitors

    +28%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 194 ms to 261 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 515 ms

    515 ms

    Real visitors wait 515 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.5 s

    1.5 s

    The first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 5.8 MB in 166 requests

    5.8 MB

    Your homepage downloads 5.8 MB in 166 requests on a phone: media 2.6 MB (4), scripts 2.5 MB (86) and images 348 KiB (17). Under 2 MB keeps phones on slow connections fast.

  • About 1.7 g of CO₂ per visit

    1.66 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.66 g of CO₂e: 198.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 10098
  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 65 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9290
  • Title is short (28 characters)

    Your title is only 28 characters: “Your home on the road | Kasa”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 4 links with vague text

    4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 164 internal links, 9 external

    The homepage links to 164 pages on kasa.com and 9 external pages.

7 checks passed
  • Meta description: 140 characters

    Your meta description is 140 characters: “Discover a new way to travel with Kasa's professionally managed apart-hotel and hotel rooms at sensible prices. Book yo…”.

  • One H1 headline

    Your main headline reads: “Find your ideal Kasa”.

  • Canonical URL set

    The canonical URL is https://kasa.com/.

  • Structured data in place

    Structured data found: ItemList, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://kasa.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, sameAs (social profiles), description and contact details; logo would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,215 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://kasa.com/llms.txt (13 KiB, 99 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 144 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 10078
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=343031198&tm=gtm002&Ver=2&mid=3af135f3-8ebf-45a2-ad96-048cd574ea45&bo=1&sid=2c64ffe0d2a811f189ec1ba2a4d552ce&vid=2c654f10d2a811f19f2489b84e4fda9c&vids=1&msclkid=N&pi=9.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    77 of 77 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 91 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,177 words of copy

    The homepage carries about 1,177 words of visible text.

2 checks passed
  • 10 calls to action

    The homepage has 10 calls to action, for example “Start video”, “Learn more” and “Book your Kasa”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

Privacy and tracking

  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and HubSpot and 4 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies (measured from a US location before any click).

  • 24 other companies contacted

    Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kasa.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Next.js
Hosting
Vercel

Hiring

Hiring
17 open roles
Teams
Portfolio Operations, Central (5), Corporate Sales (4), Portfolio Operations, West (2), Revenue Management (2)
Job board
greenhouse

Company

Founded
1983

Upkeep, stack, hiring and company data from programmable.info

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