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kasa.com website review
Visit site (opens in a new tab)Reviewed 28 October 202628 issues · 79 checks
This review found 28 issues worth fixing on kasa.com, 10 of them high impact, across 79 checks. The most urgent: mobile performance score: 42. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.4 s |
| May 16, 2026 | 2.5 s |
| May 23, 2026 | 2.5 s |
| May 30, 2026 | 2.4 s |
| Jun 6, 2026 | 2.4 s |
| Jun 13, 2026 | 2.4 s |
| Jun 20, 2026 | 2.4 s |
| Jun 27, 2026 | 2.4 s |
| Jul 4, 2026 | 2.4 s |
| Jul 11, 2026 | 2.3 s |
| Jul 18, 2026 | 2.3 s |
| Jul 25, 2026 | 2.3 s |
| Aug 1, 2026 | 2.4 s |
| Aug 8, 2026 | 2.4 s |
| Aug 15, 2026 | 2.4 s |
| Aug 22, 2026 | 2.4 s |
| Aug 29, 2026 | 2.4 s |
| Sep 5, 2026 | 2.4 s |
| Sep 12, 2026 | 2.5 s |
| Sep 19, 2026 | 2.4 s |
| Sep 26, 2026 | 2.4 s |
| Oct 3, 2026 | 2.3 s |
| Oct 10, 2026 | 2.4 s |
| Oct 17, 2026 | 2.4 s |
| Oct 24, 2026 | 2.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 194 ms |
| May 16, 2026 | 201 ms |
| May 23, 2026 | 204 ms |
| May 30, 2026 | 212 ms |
| Jun 6, 2026 | 218 ms |
| Jun 13, 2026 | 220 ms |
| Jun 20, 2026 | 225 ms |
| Jun 27, 2026 | 225 ms |
| Jul 4, 2026 | 228 ms |
| Jul 11, 2026 | 229 ms |
| Jul 18, 2026 | 223 ms |
| Jul 25, 2026 | 226 ms |
| Aug 1, 2026 | 228 ms |
| Aug 8, 2026 | 229 ms |
| Aug 15, 2026 | 232 ms |
| Aug 22, 2026 | 237 ms |
| Aug 29, 2026 | 237 ms |
| Sep 5, 2026 | 237 ms |
| Sep 12, 2026 | 239 ms |
| Sep 19, 2026 | 238 ms |
| Sep 26, 2026 | 236 ms |
| Oct 3, 2026 | 237 ms |
| Oct 10, 2026 | 237 ms |
| Oct 17, 2026 | 246 ms |
| Oct 24, 2026 | 261 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Mobile performance score: 42
42/100Your mobile performance score is 42 (desktop: 60). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.2 s
A phone's processor spends 7.2 s on main-thread work while loading, 5.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Segment and triptease.io and others), adding 1.7 MB and 1.4 s of main-thread time.
Reduce unused JavaScript
300 ms · 886 KiBAbout 886 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Render-blocking requests
900 ms9 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.
Google Tag Manager adds 487 ms
487 msGoogle Tag Manager costs a phone 487 ms of main-thread work and 852 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
522 KiB19 files are served with short cache lifetimes, so returning visitors download them again (522 KiB).
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 440 ms. During a long task the page ignores taps.
Segment adds 396 ms
396 msSegment costs a phone 396 ms of main-thread work and 227 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,527 HTML elements
The page has 2,527 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused CSS
150 ms · 23 KiBAbout 23 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Improve image delivery
86 KiB3 images could be 86 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
55 KiBPolyfills for old browsers add 55 KiB JavaScript that modern phones do not need.
Duplicated JavaScript
39 KiB39 KiB JavaScript is shipped twice across bundles.
Minify JavaScript
36 KiB36 KiB could be saved by minifying JavaScript.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 257 ms
257 msYour server sent the HTML in 257 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 26.1 s
26.1 sThe page becomes fully interactive after 26.1 s. Good is under 3.8 s.
Total Blocking Time: 2.0 s
2.0 sScripts block taps and scrolling for 2.0 s in total while the page loads. Good is under 200 ms.
Speed Index: 10.0 s
10.0 sVisually, the page fills in at 10.0 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 5.6 s
5.6 sYour largest element takes 5.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We collect information to optimize and improve the performa…”. Most of its time is element render delay (3.5 s).
Real-user INP: 237 ms
237 msReal visitors wait 237 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 28% slower for real visitors
+28%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 194 ms to 261 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 1.4 s
1.4 sReal visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 515 ms
515 msReal visitors wait 515 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.5 s
1.5 sThe first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.8 MB in 166 requests
5.8 MBYour homepage downloads 5.8 MB in 166 requests on a phone: media 2.6 MB (4), scripts 2.5 MB (86) and images 348 KiB (17). Under 2 MB keeps phones on slow connections fast.
About 1.7 g of CO₂ per visit
1.66 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.66 g of CO₂e: 198.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
2 checks passed
Every image has alt text
All 65 images in the HTML carry an alt attribute.
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (28 characters)
Your title is only 28 characters: “Your home on the road | Kasa”. Between 30 and 65 characters leaves room to say what you do and for whom.
4 links with vague text
4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
164 internal links, 9 external
The homepage links to 164 pages on kasa.com and 9 external pages.
7 checks passed
Meta description: 140 characters
Your meta description is 140 characters: “Discover a new way to travel with Kasa's professionally managed apart-hotel and hotel rooms at sensible prices. Book yo…”.
One H1 headline
Your main headline reads: “Find your ideal Kasa”.
Canonical URL set
The canonical URL is https://kasa.com/.
Structured data in place
Structured data found: ItemList, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://kasa.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, sameAs (social profiles), description and contact details; logo would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,215 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://kasa.com/llms.txt (13 KiB, 99 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 144 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=343031198&tm=gtm002&Ver=2&mid=3af135f3-8ebf-45a2-ad96-048cd574ea45&bo=1&sid=2c64ffe0d2a811f189ec1ba2a4d552ce&vid=2c654f10d2a811f19f2489b84e4fda9c&vids=1&msclkid=N&pi=9.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
77 of 77 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 91 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,177 words of copy
The homepage carries about 1,177 words of visible text.
2 checks passed
10 calls to action
The homepage has 10 calls to action, for example “Start video”, “Learn more” and “Book your Kasa”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and HubSpot and 4 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.
20 cookies set on arrival
20Opening the homepage sets 20 cookies (measured from a US location before any click).
24 other companies contacted
Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: HubSpot cookie banner
A consent management tool (HubSpot cookie banner) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at kasa.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Next.js
- Hosting
- Vercel
Hiring
- Hiring
- 17 open roles
- Teams
- Portfolio Operations, Central (5), Corporate Sales (4), Portfolio Operations, West (2), Revenue Management (2)
- Job board
- greenhouse
- Careers page
- kasa.com/careers (opens in a new tab)
Company
- Founded
- 1983
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 28 issues on kasa.com, including 17 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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