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knixteen.com website review

Visit site (opens in a new tab)Reviewed 7 November 202645 issues · 110 checks

This review found 45 issues worth fixing on knixteen.com, 17 of them high impact, across 110 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.4 sMay 16Oct 311.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.5 s
May 23, 20261.5 s
May 30, 20261.5 s
Jun 6, 20261.5 s
Jun 13, 20261.5 s
Jun 20, 20261.5 s
Jun 27, 20261.5 s
Jul 4, 20261.6 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.6 s
Aug 1, 20261.6 s
Aug 8, 20261.6 s
Aug 15, 20261.6 s
Aug 22, 20261.6 s
Aug 29, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.7 s
Sep 19, 20261.8 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Oct 10, 20261.7 s
Oct 17, 20261.6 s
Oct 24, 20261.6 s
Oct 31, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
196 ms120 msMay 16Oct 31164 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026129 ms
May 23, 2026130 ms
May 30, 2026136 ms
Jun 6, 2026153 ms
Jun 13, 2026168 ms
Jun 20, 2026172 ms
Jun 27, 2026173 ms
Jul 4, 2026170 ms
Jul 11, 2026163 ms
Jul 18, 2026159 ms
Jul 25, 2026162 ms
Aug 1, 2026162 ms
Aug 8, 2026162 ms
Aug 15, 2026162 ms
Aug 22, 2026164 ms
Aug 29, 2026170 ms
Sep 5, 2026171 ms
Sep 12, 2026171 ms
Sep 19, 2026174 ms
Sep 26, 2026179 ms
Oct 3, 2026184 ms
Oct 10, 2026187 ms
Oct 17, 2026179 ms
Oct 24, 2026172 ms
Oct 31, 2026164 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of knixteen.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. knixteen.com at 0.5 s0.5 s
  2. knixteen.com at 1.0 s1.0 s
  3. knixteen.com at 1.5 s1.5 s
  4. knixteen.com at 2.0 s2.0 s
  5. knixteen.com at 2.5 s2.5 s
  6. knixteen.com at 3.0 s3.0 s
  7. knixteen.com at 3.5 s3.5 s
  8. knixteen.com at 4.0 s4.0 s

knixteen.com does not allow embedding, so this is Google's rendering of the page.

Speed

12 to fix49
  • Improve image delivery

    2.6 s · 988 KiB

    29 images could be 988 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.6 s faster on a phone.

  • Mobile performance score: 49

    49/100

    Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.6 s

    A phone's processor spends 6.6 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,188 HTML elements

    The page has 3,188 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, Shopify and rebuyengine.com and others), adding 2.6 MB and 1.3 s of main-thread time.

  • Reduce unused JavaScript

    999 KiB

    About 999 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    873 KiB

    28 files are served with short cache lifetimes, so returning visitors download them again (873 KiB).

  • Render-blocking requests

    700 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

  • Klaviyo adds 337 ms

    337 ms

    Klaviyo costs a phone 337 ms of main-thread work and 628 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • rebuyengine.com adds 175 ms

    175 ms

    rebuyengine.com costs a phone 175 ms of main-thread work and 300 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Ada adds 107 ms

    107 ms

    Ada costs a phone 107 ms of main-thread work and 511 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Attentive adds 62 ms

    62 ms

    Attentive costs a phone 62 ms of main-thread work and 655 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 232 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    150 ms · 64 KiB

    About 64 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    108 KiB

    108 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    68 KiB

    Polyfills for old browsers add 68 KiB JavaScript that modern phones do not need.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 23 ms

    23 ms

    Your server sent the HTML in 23 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 27.6 s

    27.6 s

    The page becomes fully interactive after 27.6 s. Good is under 3.8 s.

  • Largest Contentful Paint: 7.0 s

    7.0 s

    Your largest element takes 7.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 8.3 s

    8.3 s

    Visually, the page fills in at 8.3 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 814 ms

    814 ms

    Scripts block taps and scrolling for 814 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 30% slower for real visitors

    +30%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 129 ms to 164 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 908 ms

    908 ms

    Real visitors wait 908 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 138 ms

    138 ms

    Real visitors wait 138 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.026

    0.026

    The layout barely moves while loading (CLS 0.026, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 6.0 MB in 363 requests

    6.0 MB

    Your homepage downloads 6.0 MB in 363 requests on a phone: scripts 2.5 MB (130), images 2.0 MB (56) and other files 849 KiB (142). Under 2 MB keeps phones on slow connections fast.

  • 12 images in older formats

    12 images (1.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.7 g of CO₂ per visit

    1.70 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.70 g of CO₂e: 204.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 10087
  • Invalid ARIA attributes

    23 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • ARIA attributes must conform to valid names (23 elements)

    ARIA attributes must conform to valid names: 23 elements on the page fail this check, rated critical by axe-core.

  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (2 elements)

    Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 102 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 9 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9295
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 186 internal links, 11 external

    The homepage links to 186 pages on knixteen.com and 11 external pages.

7 checks passed
  • Meta description: 132 characters

    Your meta description is 132 characters: “Shop period underwear, swimwear, activewear and sleepwear for teens. Leak-proof, comfortable and made for real life — b…”.

  • One H1 headline

    Your main headline reads: “Gifting made easy. Period. Gifting made easy. Period.”.

  • Title: 58 characters

    Your title is a healthy 58 characters: “KT by Knix | Period Underwear, Swim & Activewear for Teens”.

  • Canonical URL set

    The canonical URL is https://www.knixteen.com/.

  • Structured data in place

    Structured data found: Corporation.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.knixteen.com/sitemap.xml.

AI search readiness

1 to fix83
  • Parts of the site are closed to 2 AI crawlers

    Your robots.txt lets ChatGPT (ChatGPT-User) and Perplexity (PerplexityBot) read the homepage but closes other sections to them, so answers about those pages can't cite you.

3 checks passed
  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,608 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix60
  • 1 linked page is broken

    Your homepage links to /collections/period-proof-swim, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 1 page without a meta description

    /pages/referral has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 links to non-canonical URLs

    Your homepage links to 2 pages by a URL that isn't their canonical one, for example /collections/teen-period-kits, whose canonical is /pages/teen-period-kits. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 5 pages without an H1

    /pages/referral, /products/free-super-leakproof-no-show-bikini, /collections/best-sellers, /collections/shop-all-teen and /collections/accessories have no <h1> headline, so visitors and search engines get no clear main topic.

  • 5 pages slow to respond

    /collections/teen-period-kits, /collections/shop-all-teen, /collections/overnight-flows, /pages/dance-underwear and /collections/accessories took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 62 found) and read each the way a search engine does.

3 checks passed
  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 13 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Error: <svg> attribute width: Expected length, "auto".”.

2 checks passed
  • Tap targets are thumb-sized

    55 of 66 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (knixteen.com).

  • Valid certificate (47 days left)

    The certificate from Let's Encrypt · YE2 verifies for knixteen.com and is valid for another 47 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://knixteen.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 49 links work

    All 49 links checked from your homepage (40 internal, 9 external) answered without errors; 18 did not answer within 5 s.

Domain and trust

1 to fix
  • Domain expires in 27 days

    knixteen.com is registered until Dec 2026. If it lapses, the site and its email stop working and someone else can buy the name. Renew it, and turn on auto-renew.

  • DNSSEC is off

    knixteen.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 9 years old

    9 years

    knixteen.com was registered in Dec 2016 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only pki.goog, ssl.com, digicert.com and globalsign.com to issue certificates for knixteen.com, so a mis-issued certificate from anyone else is refused.

Content and conversion

3 to fix79
  • Thin social proof

    Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 544 words of copy

    The homepage carries about 544 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Holiday Shop”.

  • 23 calls to action

    The homepage has 23 calls to action, for example “The Holiday Shop”, “Shop All” and “Last Call”.

  • 6 short forms

    6 short forms (1 field at most) are right on the homepage.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

2 to fix60
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be knixteen.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 60/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:shops.shopify.com include:sendgrid.net ~all”.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 44 cookies set on arrival

    44

    Opening the homepage sets 44 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 38 other companies contacted

    Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 13 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Blotout Edgetag · Impact Com · Okendo · Aspire Affiliates App · Littledata The Data Layer · Klaviyo Email Marketing Sms · Attentive · Loop Returns · Aspire App · fbot.me · weglot.com · attn.tv · rebuyengine.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Segment
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 45 issues on knixteen.com, including 19 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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