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knixwear.ca website review
Visit site (opens in a new tab)Reviewed 8 November 202647 issues · 110 checks
This review found 47 issues worth fixing on knixwear.ca, 17 of them high impact, across 110 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82B- #21,822 of 80,566 reviewed websitesbeats 67%
- #12,916 of 39,626 online storesbeats 61%
- #12,348 of 35,025 Shopify storesbeats 58%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.8 s |
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.9 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.7 s |
| Oct 31, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 221 ms |
| May 23, 2026 | 222 ms |
| May 30, 2026 | 204 ms |
| Jun 6, 2026 | 202 ms |
| Jun 13, 2026 | 208 ms |
| Jun 20, 2026 | 212 ms |
| Jun 27, 2026 | 213 ms |
| Jul 4, 2026 | 203 ms |
| Jul 11, 2026 | 195 ms |
| Jul 18, 2026 | 195 ms |
| Jul 25, 2026 | 202 ms |
| Aug 1, 2026 | 211 ms |
| Aug 8, 2026 | 216 ms |
| Aug 15, 2026 | 220 ms |
| Aug 22, 2026 | 216 ms |
| Aug 29, 2026 | 212 ms |
| Sep 5, 2026 | 214 ms |
| Sep 12, 2026 | 217 ms |
| Sep 19, 2026 | 220 ms |
| Sep 26, 2026 | 228 ms |
| Oct 3, 2026 | 237 ms |
| Oct 10, 2026 | 240 ms |
| Oct 17, 2026 | 227 ms |
| Oct 24, 2026 | 207 ms |
| Oct 31, 2026 | 195 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.7 s
2.5 s
3.3 s
4.1 s
5.0 s
5.8 s
6.6 s
knixwear.ca does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
1.6 s5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.
5,738 HTML elements
The page has 5,738 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 4.2 s
A phone's processor spends 4.2 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused JavaScript
450 ms · 951 KiBAbout 951 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.
Mobile performance score: 64
64/100Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Klaviyo, rebuyengine.com and fbot.me and others), adding 2.0 MB and 548 ms of main-thread time.
Use efficient cache lifetimes
150 ms · 506 KiB29 files are served with short cache lifetimes, so returning visitors download them again (506 KiB).
Klaviyo adds 128 ms
128 msKlaviyo costs a phone 128 ms of main-thread work and 555 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
rebuyengine.com adds 97 ms
97 msrebuyengine.com costs a phone 97 ms of main-thread work and 300 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Ada adds 53 ms
53 msAda costs a phone 53 ms of main-thread work and 516 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 69 KiBAbout 69 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Improve image delivery
50 ms · 124 KiB6 images could be 124 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.
Minify JavaScript
123 KiB123 KiB could be saved by minifying JavaScript.
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 120 ms. During a long task the page ignores taps.
Legacy JavaScript
80 KiBPolyfills for old browsers add 80 KiB JavaScript that modern phones do not need.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 17 ms
17 msYour server sent the HTML in 17 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 25.5 s
25.5 sThe page becomes fully interactive after 25.5 s. Good is under 3.8 s.
Largest Contentful Paint: 7.6 s
7.6 sYour largest element takes 7.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 6.5 s
6.5 sVisually, the page fills in at 6.5 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.1 s
3.1 sThe first text or image appears after 3.1 s on a phone. Good is under 1.8 s.
Real-user TTFB: 1.1 s
1.1 sReal visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 221 ms to 195 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 164 ms
164 msReal visitors wait 164 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Total Blocking Time: 115 ms
115 msScripts block the page for only 115 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.0 MB in 409 requests
5.0 MBYour homepage downloads 5.0 MB in 409 requests on a phone: scripts 2.6 MB (140), images 1.0 MB (48) and other files 1,015 KiB (200). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
KW_Q426_Site_Holiday_HPBANNER_Mobile_option3_Mobile2x.webp weighs 773 KiB. On a phone connection a single image that size takes seconds.
7 images in older formats
7 images (1.9 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image far larger than shown
17 KiB1 image is downloaded at several times the size a phone draws it, for example Site45_Site_Knix_Holiday_Drop1_CountrySelectorImage.webp at 1,196 px wide, shown at 368 px. Resized copies would save about 17 KiB.
About 1.4 g of CO₂ per visit
1.42 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.42 g of CO₂e: 170.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
ARIA attributes must conform to valid names (69 elements)
ARIA attributes must conform to valid names: 69 elements on the page fail this check, rated critical by axe-core.
3 buttons without a name
3 buttons have no accessible name, so screen readers announce just “button”.
Images must have alternative text (3 elements)
Images must have alternative text: 3 elements on the page fail this check, rated critical by axe-core.
ARIA attributes must conform to valid values (1 element)
ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
Banner landmark should not be contained in another landmark (1 element)
Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one contentinfo landmark (1 element)
Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.
5 form fields without a label
5 form fields have no label, so screen readers announce an empty box and autofill guesses.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 11 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (80 characters)
Your title is 80 characters, so Google will cut it off around 60: “Buy The Most Comfortable Wireless Bras & Seamless Underwear Online – Knix Canada”.
6 H1 headlines
There are 6 <h1> headlines (“The gift of leak-free sleep”, “The gift of leak-free sleep” and “The gift of iconic intimates”). One clear main headline is easier for people and search engines.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
357 internal links, 4 external
The homepage links to 357 pages on knixwear.ca and 4 external pages.
5 checks passed
Meta description: 124 characters
Your meta description is 124 characters: “We make amazing wireless bras, period proof underwear, sports bras, loungewear and more. Designed with your comfort in …”.
Canonical URL set
The canonical URL is https://knix.ca/.
Structured data in place
Structured data found: Corporation.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://knix.ca/sitemap.xml.
AI search readiness
Parts of the site are closed to 2 AI crawlers
Your robots.txt lets ChatGPT (ChatGPT-User) and Perplexity (PerplexityBot) read the homepage but closes other sections to them, so answers about those pages can't cite you.
3 checks passed
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,881 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
9 pages without a meta description
/pages/acotar-x-knix-collection, /pages/contact-us, /pages/returns-and-exchanges, /pages/campaign-about-us, /pages/rewards and /pages/referral and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example /pages/ambassador-program, whose canonical is /pages/campaign-ambassador-program. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 pages without an H1
/pages/accessibility-statement, /pages/category-gift-guide, /pages/acotar-x-knix-collection, /collections/bras, /products/super-leakproof-dream-short and /pages/contact-us and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 134 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://knix.ca/.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.
2 checks passed
Tap targets are thumb-sized
94 of 116 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (knix.ca).
Valid certificate (75 days left)
The certificate from Let's Encrypt · YE2 verifies for knixwear.ca and is valid for another 75 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://knixwear.ca redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 43 links work
All 43 links checked from your homepage (40 internal, 3 external) answered without errors.
Domain and trust
No CAA record
knix.ca has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
knix.ca's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 9 years old
9 yearsknix.ca was registered in Oct 2017 through Go Daddy Domains Canada, Inc. An established domain carries more trust with email providers and search engines.
Registered until Oct 2027
knix.ca is registered until Oct 2027.
Content and conversion
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 995 words of copy
The homepage carries about 995 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “The Holiday Shop is Open” and “SHOP HOLIDAY”.
59 calls to action
The homepage has 59 calls to action, for example “The Holiday Shop is Open”, “Buy 2 Bras, Get 15% off” and “Contact”.
3 short forms
3 short forms (6 fields at most) are right on the homepage, asking for an email.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be knixwear.ca is still delivered. Reports are on, so moving to quarantine is the next step.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 60/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:shops.shopify.com include:secureserver.net ~all”.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
51 cookies set on arrival
51Opening the homepage sets 51 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
51 other companies contacted
Loading the homepage contacts 51 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 13 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Blotout Edgetag · Klaviyo Email Marketing Sms · Attentive · Yotpo Loyalty Rewards · Friendbuy Loyalty Referrals · Bloomreach Loomi · Okendo · Geoip Country Redirect · Impact Com · Littledata The Data Layer · Applovin Shop Integration · Loop Returns · rebuyengine.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- Segment
- Hosting
- Shopify
Hiring
- Hiring
- 40 open roles
- Teams
- Mapleview (3), McArthurGlen Outlets (3), Digital Product & Design (2), Guildford (2)
- Job board
- lever
- Careers page
- knix.ca/pages/careers (opens in a new tab)
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 47 issues on knixwear.ca, including 16 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.