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knixwear.ca website review

Visit site (opens in a new tab)Reviewed 8 November 202647 issues · 110 checks

This review found 47 issues worth fixing on knixwear.ca, 17 of them high impact, across 110 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.7 sMay 16Oct 311.7 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.9 s
Jun 27, 20261.9 s
Jul 4, 20261.9 s
Jul 11, 20261.8 s
Jul 18, 20261.8 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.8 s
Aug 15, 20261.8 s
Aug 22, 20261.8 s
Aug 29, 20261.8 s
Sep 5, 20261.8 s
Sep 12, 20261.8 s
Sep 19, 20261.8 s
Sep 26, 20261.8 s
Oct 3, 20261.8 s
Oct 10, 20261.8 s
Oct 17, 20261.7 s
Oct 24, 20261.7 s
Oct 31, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
247 ms188 msMay 16Oct 31195 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026221 ms
May 23, 2026222 ms
May 30, 2026204 ms
Jun 6, 2026202 ms
Jun 13, 2026208 ms
Jun 20, 2026212 ms
Jun 27, 2026213 ms
Jul 4, 2026203 ms
Jul 11, 2026195 ms
Jul 18, 2026195 ms
Jul 25, 2026202 ms
Aug 1, 2026211 ms
Aug 8, 2026216 ms
Aug 15, 2026220 ms
Aug 22, 2026216 ms
Aug 29, 2026212 ms
Sep 5, 2026214 ms
Sep 12, 2026217 ms
Sep 19, 2026220 ms
Sep 26, 2026228 ms
Oct 3, 2026237 ms
Oct 10, 2026240 ms
Oct 17, 2026227 ms
Oct 24, 2026207 ms
Oct 31, 2026195 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of knixwear.ca (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. knixwear.ca at 0.8 s0.8 s
  2. knixwear.ca at 1.7 s1.7 s
  3. knixwear.ca at 2.5 s2.5 s
  4. knixwear.ca at 3.3 s3.3 s
  5. knixwear.ca at 4.1 s4.1 s
  6. knixwear.ca at 5.0 s5.0 s
  7. knixwear.ca at 5.8 s5.8 s
  8. knixwear.ca at 6.6 s6.6 s

knixwear.ca does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix64
  • Render-blocking requests

    1.6 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • 5,738 HTML elements

    The page has 5,738 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 4.2 s

    A phone's processor spends 4.2 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused JavaScript

    450 ms · 951 KiB

    About 951 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Mobile performance score: 64

    64/100

    Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, rebuyengine.com and fbot.me and others), adding 2.0 MB and 548 ms of main-thread time.

  • Use efficient cache lifetimes

    150 ms · 506 KiB

    29 files are served with short cache lifetimes, so returning visitors download them again (506 KiB).

  • Klaviyo adds 128 ms

    128 ms

    Klaviyo costs a phone 128 ms of main-thread work and 555 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • rebuyengine.com adds 97 ms

    97 ms

    rebuyengine.com costs a phone 97 ms of main-thread work and 300 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Ada adds 53 ms

    53 ms

    Ada costs a phone 53 ms of main-thread work and 516 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 69 KiB

    About 69 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Improve image delivery

    50 ms · 124 KiB

    6 images could be 124 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.

  • Minify JavaScript

    123 KiB

    123 KiB could be saved by minifying JavaScript.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 120 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    80 KiB

    Polyfills for old browsers add 80 KiB JavaScript that modern phones do not need.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 25.5 s

    25.5 s

    The page becomes fully interactive after 25.5 s. Good is under 3.8 s.

  • Largest Contentful Paint: 7.6 s

    7.6 s

    Your largest element takes 7.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 6.5 s

    6.5 s

    Visually, the page fills in at 6.5 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.1 s

    3.1 s

    The first text or image appears after 3.1 s on a phone. Good is under 1.8 s.

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 221 ms to 195 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 164 ms

    164 ms

    Real visitors wait 164 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 115 ms

    115 ms

    Scripts block the page for only 115 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix35
  • Page weight: 5.0 MB in 409 requests

    5.0 MB

    Your homepage downloads 5.0 MB in 409 requests on a phone: scripts 2.6 MB (140), images 1.0 MB (48) and other files 1,015 KiB (200). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    KW_Q426_Site_Holiday_HPBANNER_Mobile_option3_Mobile2x.webp weighs 773 KiB. On a phone connection a single image that size takes seconds.

  • 7 images in older formats

    7 images (1.9 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image far larger than shown

    17 KiB

    1 image is downloaded at several times the size a phone draws it, for example Site45_Site_Knix_Holiday_Drop1_CountrySelectorImage.webp at 1,196 px wide, shown at 368 px. Resized copies would save about 17 KiB.

  • About 1.4 g of CO₂ per visit

    1.42 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.42 g of CO₂e: 170.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

12 to fixGoogle 8085
  • ARIA attributes must conform to valid names (69 elements)

    ARIA attributes must conform to valid names: 69 elements on the page fail this check, rated critical by axe-core.

  • 3 buttons without a name

    3 buttons have no accessible name, so screen readers announce just “button”.

  • Images must have alternative text (3 elements)

    Images must have alternative text: 3 elements on the page fail this check, rated critical by axe-core.

  • ARIA attributes must conform to valid values (1 element)

    ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • Banner landmark should not be contained in another landmark (1 element)

    Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • 5 form fields without a label

    5 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 11 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9285
  • Title is long (80 characters)

    Your title is 80 characters, so Google will cut it off around 60: “Buy The Most Comfortable Wireless Bras & Seamless Underwear Online – Knix Canada”.

  • 6 H1 headlines

    There are 6 <h1> headlines (“The gift of leak-free sleep”, “The gift of leak-free sleep” and “The gift of iconic intimates”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 357 internal links, 4 external

    The homepage links to 357 pages on knixwear.ca and 4 external pages.

5 checks passed
  • Meta description: 124 characters

    Your meta description is 124 characters: “We make amazing wireless bras, period proof underwear, sports bras, loungewear and more. Designed with your comfort in …”.

  • Canonical URL set

    The canonical URL is https://knix.ca/.

  • Structured data in place

    Structured data found: Corporation.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://knix.ca/sitemap.xml.

AI search readiness

1 to fix83
  • Parts of the site are closed to 2 AI crawlers

    Your robots.txt lets ChatGPT (ChatGPT-User) and Perplexity (PerplexityBot) read the homepage but closes other sections to them, so answers about those pages can't cite you.

3 checks passed
  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,881 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix85
  • 9 pages without a meta description

    /pages/acotar-x-knix-collection, /pages/contact-us, /pages/returns-and-exchanges, /pages/campaign-about-us, /pages/rewards and /pages/referral and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /pages/ambassador-program, whose canonical is /pages/campaign-ambassador-program. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 pages without an H1

    /pages/accessibility-statement, /pages/category-gift-guide, /pages/acotar-x-knix-collection, /collections/bras, /products/super-leakproof-dream-short and /pages/contact-us and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 134 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 1 broken image

    1 image failed to load on a phone, for example https://knix.ca/.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

2 checks passed
  • Tap targets are thumb-sized

    94 of 116 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (knix.ca).

  • Valid certificate (75 days left)

    The certificate from Let's Encrypt · YE2 verifies for knixwear.ca and is valid for another 75 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://knixwear.ca redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 43 links work

    All 43 links checked from your homepage (40 internal, 3 external) answered without errors.

Domain and trust

  • No CAA record

    knix.ca has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    knix.ca's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 9 years old

    9 years

    knix.ca was registered in Oct 2017 through Go Daddy Domains Canada, Inc. An established domain carries more trust with email providers and search engines.

  • Registered until Oct 2027

    knix.ca is registered until Oct 2027.

Content and conversion

3 to fix75
  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 995 words of copy

    The homepage carries about 995 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “The Holiday Shop is Open” and “SHOP HOLIDAY”.

  • 59 calls to action

    The homepage has 59 calls to action, for example “The Holiday Shop is Open”, “Buy 2 Bras, Get 15% off” and “Contact”.

  • 3 short forms

    3 short forms (6 fields at most) are right on the homepage, asking for an email.

Email authentication

2 to fix60
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be knixwear.ca is still delivered. Reports are on, so moving to quarantine is the next step.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 60/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:shops.shopify.com include:secureserver.net ~all”.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 51 cookies set on arrival

    51

    Opening the homepage sets 51 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 51 other companies contacted

    Loading the homepage contacts 51 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 13 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Blotout Edgetag · Klaviyo Email Marketing Sms · Attentive · Yotpo Loyalty Rewards · Friendbuy Loyalty Referrals · Bloomreach Loomi · Okendo · Geoip Country Redirect · Impact Com · Littledata The Data Layer · Applovin Shop Integration · Loop Returns · rebuyengine.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Segment
Hosting
Shopify

Hiring

Hiring
40 open roles
Teams
Mapleview (3), McArthurGlen Outlets (3), Digital Product & Design (2), Guildford (2)
Job board
lever

Upkeep, stack, hiring and company data from programmable.info

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This review found 47 issues on knixwear.ca, including 16 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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