ledesma.com.ar website review

8 images could be 204 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

About 56 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

1 long task block the main thread while loading, the longest for 61 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Real visitors wait 201 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Your largest element takes 2.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Cosecha de caña de azúcar”.

1 image have no width and height attributes, so the layout jumps as each one loads.

produccion-citricos-640w.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.23 g of CO₂e: 27.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

Your meta description is 184 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 6 pages on ledesma.com.ar and 6 external pages.

https://www.ledesma.com.ar/productos/envases declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

/ and https://www.ledesma.com.ar/productos/envases all use the title “Ledesma Argentina | De la caña nace todo”. Search engines can't tell which page to show for a search, so each competes with the others.

We fetched 6 pages linked from your homepage and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Executing inline event handler violates the following Content Security Policy directive 'script-src 'self''. Either the…”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 301 words of visible text.

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.