leochicago.com website review

Your mobile performance score is 87 (desktop: 95). Pages that score under 90 lose visitors before the first paint.

3 images could be 172 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.

31 files are served with short cache lifetimes, so returning visitors download them again (43 KiB).

3 third-party services load with your homepage (mux.com, jonahsystems.com and Adobe TypeKit), adding 207 KiB and 0 ms of main-thread time.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 3.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below. Most of its time is resource load delay (1.8 s).

Visually, the page fills in at 4.3 s (Speed Index). Good is under 3.4 s.

8 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 image is downloaded at several times the size a phone draws it, for example pdetphotography-luxurylivingchicago-theleo-1_13_2024-initial at 1,800 px wide, shown at 429 px. Resized copies would save about 89 KiB.

3 images (299 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image further down the page (182 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.18 g of CO₂e: 22.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

4 tap targets are too small or too close together to hit reliably with a finger.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

3 visible links have no text or label, so screen readers cannot say where they go.

No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

The homepage links to 29 pages on leochicago.com and 12 external pages.

There is no https://leochicago.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://leochicago.com/p/aro-units is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://leochicago.com/schedule-a-tour and https://leochicago.com/contact use the same meta description. A description written for each page earns more clicks.

https://leochicago.com/schedule-a-tour has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 11 pages linked from your homepage and read each the way a search engine does.

8 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

The homepage has only about 227 words of visible text; thin pages give Google and first-time buyers little to go on.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Meta Pixel (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 15 cookies (measured from a US location before any click).

Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.