Website review, no card needed

mabelle.com logo

mabelle.com website review

Visit site (opens in a new tab)Reviewed 22 October 202656 issues · 94 checks

This review found 56 issues worth fixing on mabelle.com, 21 of them high impact, across 94 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.3 s2.4 sMay 2Oct 173.1 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.6 s
May 9, 20262.7 s
May 16, 20262.6 s
May 23, 20262.7 s
May 30, 20262.7 s
Jun 6, 20262.7 s
Jun 13, 20262.7 s
Jun 20, 20262.7 s
Jun 27, 20262.7 s
Jul 4, 20262.7 s
Jul 11, 20262.7 s
Jul 18, 20262.5 s
Jul 25, 20262.5 s
Aug 1, 20262.6 s
Aug 8, 20262.7 s
Aug 15, 20262.8 s
Aug 22, 20262.9 s
Aug 29, 20263.0 s
Sep 5, 20263.1 s
Sep 12, 20263.2 s
Sep 19, 20263.1 s
Sep 26, 20263.2 s
Oct 3, 20263.1 s
Oct 10, 20263.1 s
Oct 17, 20263.1 s
Real-visitor tap response (INP)75th percentile, phones
106 ms86 msMay 2Oct 1792 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202688 ms
May 9, 202689 ms
May 16, 202689 ms
May 23, 202690 ms
May 30, 202691 ms
Jun 6, 202691 ms
Jun 13, 202694 ms
Jun 20, 202695 ms
Jun 27, 202695 ms
Jul 4, 202695 ms
Jul 11, 202694 ms
Jul 18, 202689 ms
Jul 25, 202690 ms
Aug 1, 202690 ms
Aug 8, 202694 ms
Aug 15, 202696 ms
Aug 22, 2026101 ms
Aug 29, 2026104 ms
Sep 5, 2026104 ms
Sep 12, 2026103 ms
Sep 19, 2026102 ms
Sep 26, 202699 ms
Oct 3, 202696 ms
Oct 10, 202694 ms
Oct 17, 202692 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mabelle.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mabelle.com at 2.0 s2.0 s
  2. mabelle.com at 4.0 s4.0 s
  3. mabelle.com at 6.0 s6.0 s
  4. mabelle.com at 8.0 s8.0 s
  5. mabelle.com at 10.0 s10.0 s
  6. mabelle.com at 12.0 s12.0 s
  7. mabelle.com at 14.0 s14.0 s
  8. mabelle.com at 16.0 s16.0 s

Speed

16 to fix20
  • Use efficient cache lifetimes

    11.7 s · 19.0 MB

    195 files are served with short cache lifetimes, so returning visitors download them again (19.0 MB).

  • Render-blocking requests

    7.3 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 7.3 s.

  • Reduce unused CSS

    4.7 s · 896 KiB

    About 896 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 4.7 s faster on a phone.

  • Reduce unused JavaScript

    4.0 s · 770 KiB

    About 770 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.0 s faster on a phone.

  • Mobile performance score: 20

    20/100

    Your mobile performance score is 20 (desktop: 23). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Improve image delivery

    8.6 MB

    67 images could be 8.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Google Tag Manager, Google Analytics and retchat.com and others), adding 5.5 MB and 725 ms of main-thread time.

  • Font display

    900 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 900 ms).

  • Google Tag Manager adds 677 ms

    677 ms

    Google Tag Manager costs a phone 677 ms of main-thread work and 774 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Document request latency

    600 ms · 144 KiB

    The HTML itself could arrive about 600 ms sooner: redirects, a slow server response or missing compression delay everything after it.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 593 ms. During a long task the page ignores taps.

  • Reduce initial server response time

    576 ms

    Reduce initial server response time. Google estimates savings of 576 ms on a phone.

  • fanshare.hk adds 0 ms

    0 ms

    fanshare.hk costs a phone 0 ms of main-thread work and 4.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.9 s

    A phone's processor spends 2.9 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 1,680 HTML elements

    The page has 1,680 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Server response: 676 ms

    676 ms

    Your server takes 676 ms to send the HTML. Google recommends under 600 ms; everything else waits for it.

  • Minify CSS

    150 ms · 16 KiB

    16 KiB could be saved by minifying CSS.

  • Legacy JavaScript

    12 KiB

    Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.35

    0.35

    For real visitors the layout shifts by 0.35 (75th percentile). Good is under 0.1.

  • First Contentful Paint: 10.6 s

    10.6 s

    The first text or image appears after 10.6 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 42.9 s

    42.9 s

    Your largest element takes 42.9 s to render on a phone. Google's threshold for “good” is 2.5 s.

  • Speed Index: 18.2 s

    18.2 s

    Visually, the page fills in at 18.2 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 45.3 s

    45.3 s

    The page becomes fully interactive after 45.3 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.678

    0.678

    The layout shifts by 0.678 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Real-user TTFB: 832 ms

    832 ms

    Real visitors wait 832 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 54 images without width and height

    54 images have no width and height attributes, so the layout jumps as each one loads.

  • Total Blocking Time: 475 ms

    475 ms

    Scripts block taps and scrolling for 475 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 88 ms to 92 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 17% slower for real visitors

    +17%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.6 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 74 ms

    74 ms

    Real visitors wait 74 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

Images and page weight

5 to fix18
  • Page weight: 20.0 MB in 227 requests

    20.0 MB

    Your homepage downloads 20.0 MB in 227 requests on a phone: images 15.4 MB (137), fonts 2.0 MB (45) and scripts 1.3 MB (14). Under 2 MB keeps phones on slow connections fast.

  • 23 images far larger than shown

    3.1 MB

    23 images are downloaded at several times the size a phone draws them, for example 20250513101711713_mobile.jpg at 1,240 px wide, shown at 390 px. Resized copies would save about 3.1 MB.

  • 3 images over 500 KB

    3 images weigh 1.9 MB together. On a phone connection a single image that size takes seconds.

  • 40 images in older formats

    40 images (10.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 7 images below the first screen load straight away

    7 images further down the page (1.6 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 5.7 g of CO₂ per visit

    5.68 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.68 g of CO₂e: 681.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 7888
  • 14 text elements with low contrast

    14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (31 elements)

    All page content should be contained by landmarks: 31 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 38 links without text

    38 visible links have no text or label, so screen readers cannot say where they go.

  • 15 form fields without a label

    15 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 33 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 40 WCAG 2.2 A/AA and best-practice rules on the phone render: 33 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 10075
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (15 characters)

    Your title is only 15 characters: “MaBelle 天然鑽飾專門店”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 261 internal links, 63 external

    The homepage links to 261 pages on mabelle.com and 63 external pages.

4 checks passed
  • Meta description: 122 characters

    Your meta description is 122 characters: “天然鑽石,優越傳承。MaBelle天然鑽飾專門店萬千款式隨心搭配個人風格。提供專業穿耳、美耳、收金增值等貼心體驗,品質榮獲ISO認證,顆顆皆天然。馬上選購或預約試戴MaBelle鑽飾,網店限定全球免運費,10天退換貨保證。迎新優惠即減$1…”.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.mabelle.com/sitemap.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

1 to fix95
  • 11 pages without an H1

    https://www.mabelle.com/hk/chi/new100, https://www.mabelle.com/hk/chi/jewellery/earrings, https://www.mabelle.com/hk/chi/jewellery/cute-earrings, https://www.mabelle.com/hk/chi/jewellery/necklace-pendant, https://www.mabelle.com/hk/chi/online-shopping/info and https://www.mabelle.com/hk/chi/information/store-location and 5 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages slow to respond

    https://www.mabelle.com/hk/chi/jewellery/necklace-pendant, https://www.mabelle.com/hk/chi/online-shopping/info and https://www.mabelle.com/hk/chi/jewellery/ring took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 90 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    11 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 11 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 11 pages that loaded have a <title>.

Best practices

3 to fixGoogle 5888
  • 4 third-party cookies

    4 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://fanshare.hk/CC_upload/banner/20230809/Video-Banner.css' from origin 'https://www.m…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    46 of 53 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

7 to fix38
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 113 words

    The homepage has only about 113 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

1 checks passed
  • Analytics in place

    Analytics detected: Google Analytics.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 9 other companies contacted

    Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mabelle.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Analytics
Google Analytics

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 56 issues on mabelle.com, including 26 speed issues, 4 SEO issues and 7 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25
mabelle.com website review: scores and fixes | Programmable