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maiburg.nl website review

Visit site (opens in a new tab)Reviewed 22 October 202648 issues · 95 checks

This review found 48 issues worth fixing on maiburg.nl, 15 of them high impact, across 95 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.5 sMay 2Oct 171.6 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.8 s
May 9, 20261.8 s
May 16, 20261.8 s
May 23, 20261.7 s
May 30, 20261.8 s
Jun 6, 20261.7 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.8 s
Jul 11, 20261.8 s
Jul 18, 20261.9 s
Jul 25, 20261.9 s
Aug 1, 20261.9 s
Aug 8, 20262.0 s
Aug 15, 20261.9 s
Aug 22, 20261.8 s
Aug 29, 20261.8 s
Sep 5, 20261.7 s
Sep 12, 20261.7 s
Sep 19, 20261.8 s
Sep 26, 20261.8 s
Oct 3, 20261.7 s
Oct 10, 20261.7 s
Oct 17, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
187 ms133 msMay 2Oct 17170 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026156 ms
May 9, 2026153 ms
May 16, 2026150 ms
May 23, 2026139 ms
May 30, 2026140 ms
Jun 6, 2026146 ms
Jun 13, 2026145 ms
Jun 20, 2026151 ms
Jun 27, 2026160 ms
Jul 4, 2026165 ms
Jul 11, 2026177 ms
Jul 18, 2026181 ms
Jul 25, 2026176 ms
Aug 1, 2026164 ms
Aug 8, 2026163 ms
Aug 15, 2026162 ms
Aug 22, 2026170 ms
Aug 29, 2026159 ms
Sep 5, 2026155 ms
Sep 12, 2026163 ms
Sep 19, 2026169 ms
Sep 26, 2026177 ms
Oct 3, 2026178 ms
Oct 10, 2026170 ms
Oct 17, 2026170 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of maiburg.nl (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. maiburg.nl at 0.9 s0.9 s
  2. maiburg.nl at 1.8 s1.8 s
  3. maiburg.nl at 2.6 s2.6 s
  4. maiburg.nl at 3.5 s3.5 s
  5. maiburg.nl at 4.4 s4.4 s
  6. maiburg.nl at 5.3 s5.3 s
  7. maiburg.nl at 6.2 s6.2 s
  8. maiburg.nl at 7.1 s7.1 s

Speed

18 to fix24
  • Improve image delivery

    4.0 s · 6.3 MB

    44 images could be 6.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.0 s faster on a phone.

  • Render-blocking requests

    5.0 s

    13 files block the first paint until they finish downloading. Deferring or inlining them could save about 5.0 s.

  • Reduce unused CSS

    3.0 s · 637 KiB

    About 637 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 3.0 s faster on a phone.

  • Mobile performance score: 24

    24/100

    Your mobile performance score is 24 (desktop: 35). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 9.0 s

    A phone's processor spends 9.0 s on main-thread work while loading, 5.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, hsappstatic.net and Cookiebot and others), adding 2.5 MB and 3.3 s of main-thread time.

  • Use efficient cache lifetimes

    650 ms · 2.3 MB

    140 files are served with short cache lifetimes, so returning visitors download them again (2.3 MB).

  • Reduce unused JavaScript

    750 ms · 2.2 MB

    About 2.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Google Tag Manager adds 942 ms

    942 ms

    Google Tag Manager costs a phone 942 ms of main-thread work and 715 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify CSS

    750 ms · 112 KiB

    112 KiB could be saved by minifying CSS.

  • Font display

    750 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 750 ms).

  • hsappstatic.net adds 618 ms

    618 ms

    hsappstatic.net costs a phone 618 ms of main-thread work and 713 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 575 ms. During a long task the page ignores taps.

  • Cookiebot adds 484 ms

    484 ms

    Cookiebot costs a phone 484 ms of main-thread work and 77 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Hotjar adds 467 ms

    467 ms

    Hotjar costs a phone 467 ms of main-thread work and 251 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Facebook adds 403 ms

    403 ms

    Facebook costs a phone 403 ms of main-thread work and 264 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    381 KiB

    381 KiB could be saved by minifying JavaScript.

  • 2,007 HTML elements

    The page has 2,007 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Document request latency

    205 KiB

    The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

  • Legacy JavaScript

    88 KiB

    Polyfills for old browsers add 88 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 251 ms

    251 ms

    Your server sent the HTML in 251 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 12.0 s

    12.0 s

    Your largest element takes 12.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Maiburg heeft een zeer compleet aanbod in materialen en tec…”.

  • Time to Interactive: 56.1 s

    56.1 s

    The page becomes fully interactive after 56.1 s. Good is under 3.8 s.

  • First Contentful Paint: 7.1 s

    7.1 s

    The first text or image appears after 7.1 s on a phone. Good is under 1.8 s.

  • Speed Index: 13.2 s

    13.2 s

    Visually, the page fills in at 13.2 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 2.5 s

    2.5 s

    Scripts block taps and scrolling for 2.5 s in total while the page loads. Good is under 200 ms.

  • 43 images without width and height

    43 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 156 ms to 170 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 163 ms

    163 ms

    Real visitors wait 163 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.09

    0.09

    For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 350 ms

    350 ms

    Real visitors wait 350 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.094

    0.094

    The layout barely moves while loading (CLS 0.094, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 12.5 MB in 293 requests

    12.5 MB

    Your homepage downloads 12.5 MB in 293 requests on a phone: images 6.7 MB (58), scripts 4.6 MB (165) and stylesheets 716 KiB (12). Under 2 MB keeps phones on slow connections fast.

  • 3 images over 500 KB

    3 images weigh 3.8 MB together. On a phone connection a single image that size takes seconds.

  • 8 images far larger than shown

    3.9 MB

    8 images are downloaded at several times the size a phone draws them, for example Loba-ImpactOil-header-2.png at 2,000 px wide, shown at 320 px. Resized copies would save about 3.9 MB.

  • 40 images in older formats

    40 images (6.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 36 images below the first screen load straight away

    36 images further down the page (3.0 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 3.5 g of CO₂ per visit

    3.54 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.54 g of CO₂e: 425.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 8591
  • 3 buttons without a name

    3 buttons have no accessible name, so screen readers announce just “button”.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 44 images in the HTML carry an alt attribute.

  • 38 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9278
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 6 links crawlers can't follow

    6 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 505 internal links, 5 external

    The homepage links to 505 pages on maiburg.nl and 5 external pages.

4 checks passed
  • Meta description: 144 characters

    Your meta description is 144 characters: “Maiburg heeft een compleet aanbod in materialen op gebied van lijmen, schuurmateriaal, plaatmateriaal en installatie en…”.

  • Title: 38 characters

    Your title is a healthy 38 characters: “Maiburg | Wij helpen vakmensen vooruit”.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.maiburg.nl/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.maiburg.nl/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,035 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix88
  • 2 pages share a title

    / and https://www.maiburg.nl/maiburg/nl/EUR all use the title “Maiburg | Wij helpen vakmensen vooruit”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 13 pages without an H1

    https://www.maiburg.nl/maiburg/nl/EUR, https://www.maiburg.nl/maiburg/nl/EUR/Interieur, https://www.maiburg.nl/maiburg/nl/EUR/Keukenbouw, https://www.maiburg.nl/maiburg/nl/EUR/schilder, https://www.maiburg.nl/maiburg/nl/EUR/verpakkingen and https://www.maiburg.nl/maiburg/nl/EUR/Automotive and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 7 pages slow to respond

    https://www.maiburg.nl/maiburg/nl/EUR, https://www.maiburg.nl/maiburg/nl/EUR/Keukenbouw, https://www.maiburg.nl/maiburg/nl/EUR/schilder, https://www.maiburg.nl/maiburg/nl/EUR/Yachting-Marine, https://www.maiburg.nl/maiburg/nl/EUR/verpakkingen and https://www.maiburg.nl/maiburg/nl/EUR/Automotive and 1 other took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 196 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 6991
  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “screenMd is not defined”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    70 of 73 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix86
  • Thin social proof

    Social proof on the homepage: 5 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • Only about 230 words

    The homepage has only about 230 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “Contact” and “Demo / Monster”.

  • 9 short forms

    9 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Privacy and tracking

  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and HubSpot and 3 mores (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 30 cookies set on arrival

    30

    Opening the homepage sets 30 cookies (measured from a US location before any click).

  • 46 other companies contacted

    Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at maiburg.nl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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This review found 48 issues on maiburg.nl, including 24 speed issues, 5 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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