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maidesite.co.uk website review

Visit site (opens in a new tab)Reviewed 9 November 202647 issues · 91 checks

This review found 47 issues worth fixing on maidesite.co.uk, 17 of them high impact, across 91 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.7 sMay 23Nov 71.8 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.9 s
May 30, 20262.0 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.9 s
Jun 27, 20261.9 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20261.9 s
Jul 25, 20262.0 s
Aug 1, 20262.1 s
Aug 8, 20261.9 s
Aug 15, 20261.9 s
Aug 22, 20261.9 s
Aug 29, 20261.9 s
Sep 5, 20261.9 s
Sep 12, 20262.0 s
Sep 19, 20262.1 s
Sep 26, 20262.1 s
Oct 3, 20262.1 s
Oct 10, 20262.0 s
Oct 17, 20261.9 s
Oct 24, 20261.9 s
Oct 31, 20261.9 s
Nov 7, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
168 ms126 msMay 23Nov 7131 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026135 ms
May 30, 2026139 ms
Jun 6, 2026134 ms
Jun 13, 2026133 ms
Jun 20, 2026146 ms
Jun 27, 2026146 ms
Jul 4, 2026155 ms
Jul 11, 2026162 ms
Jul 18, 2026146 ms
Jul 25, 2026151 ms
Aug 1, 2026146 ms
Aug 8, 2026139 ms
Aug 15, 2026142 ms
Aug 22, 2026137 ms
Aug 29, 2026131 ms
Sep 5, 2026138 ms
Sep 12, 2026145 ms
Sep 19, 2026141 ms
Sep 26, 2026146 ms
Oct 3, 2026153 ms
Oct 10, 2026155 ms
Oct 17, 2026163 ms
Oct 24, 2026162 ms
Oct 31, 2026152 ms
Nov 7, 2026131 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of maidesite.co.uk (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. maidesite.co.uk at 2.2 s2.2 s
  2. maidesite.co.uk at 4.4 s4.4 s
  3. maidesite.co.uk at 6.7 s6.7 s
  4. maidesite.co.uk at 8.9 s8.9 s
  5. maidesite.co.uk at 11.1 s11.1 s
  6. maidesite.co.uk at 13.3 s13.3 s
  7. maidesite.co.uk at 15.5 s15.5 s
  8. maidesite.co.uk at 17.7 s17.7 s

Speed

12 to fix49
  • Render-blocking requests

    1.5 s

    18 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.

  • Mobile performance score: 49

    49/100

    Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.6 s

    A phone's processor spends 7.6 s on main-thread work while loading, 3.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,203 HTML elements

    The page has 3,203 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    650 ms · 1.1 MB

    15 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Clarity and omnisnippet1.com and others), adding 1.8 MB and 1.5 s of main-thread time.

  • Reduce unused JavaScript

    300 ms · 622 KiB

    About 622 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Use efficient cache lifetimes

    450 ms · 440 KiB

    30 files are served with short cache lifetimes, so returning visitors download them again (440 KiB).

  • Shopify adds 237 ms

    237 ms

    Shopify costs a phone 237 ms of main-thread work and 514 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • xcottons.com adds 165 ms

    165 ms

    xcottons.com costs a phone 165 ms of main-thread work and 367 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 162 ms

    162 ms

    Google CDN costs a phone 162 ms of main-thread work and 298 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • vanchat.app adds 144 ms

    144 ms

    vanchat.app costs a phone 144 ms of main-thread work and 341 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 198 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Duplicated JavaScript

    28 KiB

    28 KiB JavaScript is shipped twice across bundles.

  • Reduce unused CSS

    23 KiB

    About 23 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 16.3 s

    16.3 s

    Your largest element takes 16.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 23.7 s

    23.7 s

    Visually, the page fills in at 23.7 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 32.8 s

    32.8 s

    The page becomes fully interactive after 32.8 s. Good is under 3.8 s.

  • Real-user CLS: 0.22

    0.22

    For real visitors the layout shifts by 0.22 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 833 ms

    833 ms

    Real visitors wait 833 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 373 ms

    373 ms

    Scripts block taps and scrolling for 373 ms in total while the page loads. Good is under 200 ms.

  • Cumulative Layout Shift: 0.153

    0.153

    The layout shifts by 0.153 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 135 ms to 131 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 131 ms

    131 ms

    Real visitors wait 131 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

Images and page weight

3 to fix43
  • Page weight: 7.4 MB in 273 requests

    7.4 MB

    Your homepage downloads 7.4 MB in 273 requests on a phone: images 4.3 MB (49), scripts 2.0 MB (123) and other files 560 KiB (45). Under 2 MB keeps phones on slow connections fast.

  • 3 images far larger than shown

    586 KiB

    3 images are downloaded at several times the size a phone draws them, for example 2_-_0731_-_2_0a4d9be0-b275-4a6a-8229-d7ac5d427d76.jpg at 2,560 px wide, shown at 390 px. Resized copies would save about 586 KiB.

  • 9 images below the first screen load straight away

    9 images further down the page (862 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image in older formats

    1 image (91 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.1 g of CO₂ per visit

    2.09 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.09 g of CO₂e: 250.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 8088
  • ARIA attributes must conform to valid values (4 elements)

    ARIA attributes must conform to valid values: 4 elements on the page fail this check, rated critical by axe-core.

  • 33 text elements with low contrast

    33 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • 48 images without alt text

    48 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (17 elements)

    All page content should be contained by landmarks: 17 elements on the page fail this check, rated moderate by axe-core.

  • 8 links without text

    8 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 8 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 7775
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Meta description is long (255 characters)

    Your meta description is 255 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: logo is not an absolute URL ("//www.maidesite.co.uk/cdn/shop/files/Logo-1500x750.png?…”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 8 links crawlers can't follow

    8 links have no real href, so search engines can't follow them.

  • 7 links with vague text

    7 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 144 internal links, 5 external

    The homepage links to 144 pages on maidesite.co.uk and 5 external pages.

4 checks passed
  • Title: 57 characters

    Your title is a healthy 57 characters: “Maidesite UK – Electric Standing Desks & Office Furniture”.

  • Canonical URL set

    The canonical URL is https://www.maidesite.co.uk/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.maidesite.co.uk/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,335 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.maidesite.co.uk/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 4 pages without a meta description

    https://www.maidesite.co.uk/collections/all, https://www.maidesite.co.uk/pages/help-centre, https://www.maidesite.co.uk/collections/start-series and https://www.maidesite.co.uk/collections/premium-series have no meta description, so Google writes the search snippet from whatever text it finds.

  • 6 pages without an H1

    https://www.maidesite.co.uk/collections/all, https://www.maidesite.co.uk/collections/electric-standing-desk, https://www.maidesite.co.uk/pages/help-centre, https://www.maidesite.co.uk/collections/start-series, https://www.maidesite.co.uk/collections/premium-series and https://www.maidesite.co.uk/products/maidesite-t2-pro-max-electric-height-adjustable-desk have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 57 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    6 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 6 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Cannot assign to read only property 'protect' of object '#<Object>'”.

2 checks passed
  • Tap targets are thumb-sized

    19 of 19 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix72
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: “over 500,000 customers”. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 672 words of copy

    The homepage carries about 672 words of visible text.

5 checks passed
  • 18 calls to action

    The homepage has 18 calls to action, for example “Start Series”, “Contact Us” and “Shop Now”.

  • 3 short forms

    3 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 42 other companies contacted

    Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at maidesite.co.uk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 15 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pandectes Gdpr · Simprosys Google Shopping Feed · Microsoft Clarity · Xcotton Guard · Impact Com · Inbox · Avada Seo Suite · Webrex Ai Seo Schema · Gdpr Cookie Consent · Omnisend · Vanchat · trustpilot.com · loox.io · goaffpro.com · amazonaws.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Bootstrap
E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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