Website review, no card needed

maidenhome.com logo

maidenhome.com website review

Visit site (opens in a new tab)Reviewed 8 November 202628 issues · 85 checks

This review found 28 issues worth fixing on maidenhome.com, 6 of them high impact, across 85 checks. The most urgent: orphan list items. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.1 s1.9 sMay 16Oct 312.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.8 s
May 23, 20262.8 s
May 30, 20262.7 s
Jun 6, 20262.7 s
Jun 13, 20262.8 s
Jun 20, 20262.7 s
Jun 27, 20262.3 s
Jul 4, 20262.1 s
Jul 11, 20262.1 s
Jul 18, 20262.2 s
Jul 25, 20262.4 s
Aug 1, 20262.4 s
Aug 8, 20262.5 s
Aug 15, 20262.6 s
Aug 22, 20262.7 s
Aug 29, 20262.8 s
Sep 5, 20262.9 s
Sep 12, 20262.9 s
Sep 19, 20263.0 s
Sep 26, 20262.9 s
Oct 3, 20262.7 s
Oct 10, 20262.3 s
Oct 17, 20262.3 s
Oct 24, 20262.3 s
Oct 31, 20262.4 s
Real-visitor tap response (INP)75th percentile, phones
204 ms143 msMay 16Oct 31192 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026165 ms
May 23, 2026170 ms
May 30, 2026172 ms
Jun 6, 2026173 ms
Jun 13, 2026173 ms
Jun 20, 2026169 ms
Jun 27, 2026157 ms
Jul 4, 2026150 ms
Jul 11, 2026150 ms
Jul 18, 2026154 ms
Jul 25, 2026161 ms
Aug 1, 2026163 ms
Aug 8, 2026170 ms
Aug 15, 2026174 ms
Aug 22, 2026180 ms
Aug 29, 2026190 ms
Sep 5, 2026197 ms
Sep 12, 2026194 ms
Sep 19, 2026192 ms
Sep 26, 2026186 ms
Oct 3, 2026172 ms
Oct 10, 2026168 ms
Oct 17, 2026171 ms
Oct 24, 2026179 ms
Oct 31, 2026192 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of maidenhome.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. maidenhome.com at 0.4 s0.4 s
  2. maidenhome.com at 0.8 s0.8 s
  3. maidenhome.com at 1.1 s1.1 s
  4. maidenhome.com at 1.5 s1.5 s
  5. maidenhome.com at 1.9 s1.9 s
  6. maidenhome.com at 2.3 s2.3 s
  7. maidenhome.com at 2.6 s2.6 s
  8. maidenhome.com at 3.0 s3.0 s

Speed

8 to fix69
  • Reduce unused JavaScript

    900 ms · 225 KiB

    About 225 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Mobile performance score: 69

    69/100

    Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    400 ms · 53 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (53 KiB).

  • Improve image delivery

    300 ms · 140 KiB

    4 images could be 140 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Render-blocking requests

    350 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

  • Reduce unused CSS

    300 ms · 40 KiB

    About 40 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Klaviyo adds 246 ms

    246 ms

    Klaviyo costs a phone 246 ms of main-thread work and 620 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.8 s

    A phone's processor spends 2.8 s on main-thread work while loading, 784 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, kustomerapp.com and Shopify and others), adding 1,014 KiB and 438 ms of main-thread time.

  • Legacy JavaScript

    250 ms · 19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 88 ms. During a long task the page ignores taps.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 25 ms

    25 ms

    Your server sent the HTML in 25 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 11.0 s

    11.0 s

    Your largest element takes 11.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 12.6 s

    12.6 s

    The page becomes fully interactive after 12.6 s. Good is under 3.8 s.

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • Speed Index: 4.3 s

    4.3 s

    Visually, the page fills in at 4.3 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 165 ms to 192 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 128 ms

    128 ms

    Real visitors wait 128 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 539 ms

    539 ms

    Real visitors wait 539 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 15% faster for real visitors

    -15%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.8 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 29 ms

    29 ms

    Scripts block the page for only 29 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix85
  • Page weight: 2.8 MB in 299 requests

    2.8 MB

    Your homepage downloads 2.8 MB in 299 requests on a phone: scripts 1.0 MB (109), other files 827 KiB (130) and images 491 KiB (15). Under 2 MB keeps phones on slow connections fast.

  • About 0.8 g of CO₂ per visit

    0.80 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.80 g of CO₂e: 95.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8891
  • Orphan list items

    Some list items are not inside a list.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Interactive controls must not be nested (4 elements)

    Interactive controls must not be nested: 4 elements on the page fail this check, rated serious by axe-core.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 18 links without text

    18 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (7 elements).

2 checks passed
  • Every image has alt text

    All 21 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • One H1 headline

    Your <h1> is empty.

  • 138 internal links, 4 external

    The homepage links to 138 pages on maidenhome.com and 4 external pages.

7 checks passed
  • Meta description: 159 characters

    Your meta description is 159 characters: “A furniture collection defined by original design, exquisite materials, and extraordinary craftsmanship. Explore sofas,…”.

  • Title: 52 characters

    Your title is a healthy 52 characters: “Maiden Home® Official Site | Discover the Collection”.

  • Canonical URL set

    The canonical URL is https://maidenhome.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://maidenhome.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://maidenhome.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (591 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 1 page without a meta description

    https://maidenhome.com/pages/the-collectible-series has no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages without an H1

    https://maidenhome.com/pages/terms-and-conditions, https://maidenhome.com/pages/privacy and https://maidenhome.com/pages/the-collectible-series have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 49 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    3 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 3 pages that loaded have a <title>.

Best practices

2 to fixGoogle 10087
  • 6 small tap targets

    6 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “SecurityError: Failed to read a named property 'document' from 'Window': Blocked a frame with origin "null" from access…”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix81
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 304 words of copy

    The homepage carries about 304 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now” and “Sign Up”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “Contact”, “Call: (888) 513-5754” and “Order Swatches”.

  • 2 short forms

    2 short forms (0 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: PostHog.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and LinkedIn Insight and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 25 cookies set on arrival

    25

    Opening the homepage sets 25 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 36 other companies contacted

    Loading the homepage contacts 36 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at maidenhome.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Shopify;Shopify Plus
Hosting
Cloudflare

Company

Headquarters
New York

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 28 issues on maidenhome.com, including 12 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25