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make-baby-stuff.com website review

Visit site (opens in a new tab)Reviewed 11 November 202632 issues · 83 checks

This review found 32 issues worth fixing on make-baby-stuff.com, 9 of them high impact, across 83 checks. The most urgent: main-thread work: 14.1 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.1 s961 msMay 23Nov 71.1 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.0 s
May 30, 20261.0 s
Jun 6, 20261.0 s
Jun 13, 20261.1 s
Jun 20, 20261.1 s
Jun 27, 20261.1 s
Jul 4, 20261.1 s
Jul 11, 20261.1 s
Jul 18, 20261.0 s
Jul 25, 20261.0 s
Aug 1, 20261.0 s
Aug 8, 2026991 ms
Aug 15, 2026980 ms
Aug 22, 2026993 ms
Aug 29, 2026986 ms
Sep 5, 20261.0 s
Sep 12, 20261.1 s
Sep 19, 20261.0 s
Sep 26, 20261.0 s
Oct 3, 20261.0 s
Oct 10, 20261.0 s
Oct 17, 20261.1 s
Oct 24, 20261.0 s
Oct 31, 20261.1 s
Nov 7, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
198 ms155 msMay 23Nov 7176 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026160 ms
May 30, 2026160 ms
Jun 6, 2026163 ms
Jun 13, 2026165 ms
Jun 20, 2026162 ms
Jun 27, 2026166 ms
Jul 4, 2026170 ms
Jul 11, 2026171 ms
Jul 18, 2026178 ms
Jul 25, 2026179 ms
Aug 1, 2026178 ms
Aug 8, 2026177 ms
Aug 15, 2026193 ms
Aug 22, 2026189 ms
Aug 29, 2026188 ms
Sep 5, 2026191 ms
Sep 12, 2026181 ms
Sep 19, 2026189 ms
Sep 26, 2026189 ms
Oct 3, 2026186 ms
Oct 10, 2026182 ms
Oct 17, 2026179 ms
Oct 24, 2026179 ms
Oct 31, 2026180 ms
Nov 7, 2026176 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of make-baby-stuff.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. make-baby-stuff.com at 0.4 s0.4 s
  2. make-baby-stuff.com at 0.8 s0.8 s
  3. make-baby-stuff.com at 1.1 s1.1 s
  4. make-baby-stuff.com at 1.5 s1.5 s
  5. make-baby-stuff.com at 1.9 s1.9 s
  6. make-baby-stuff.com at 2.3 s2.3 s
  7. make-baby-stuff.com at 2.6 s2.6 s
  8. make-baby-stuff.com at 3.0 s3.0 s

Speed

13 to fix62
  • Main-thread work: 14.1 s

    A phone's processor spends 14.1 s on main-thread work while loading, 7.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Rubicon Project, journeymv.com and script.ac and others), adding 2.6 MB and 2.6 s of main-thread time.

  • Reduce unused JavaScript

    1.6 MB

    About 1.6 MB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    150 ms · 1.1 MB

    178 files are served with short cache lifetimes, so returning visitors download them again (1.1 MB).

  • Mobile performance score: 62

    62/100

    Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    650 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

  • Rubicon Project adds 631 ms

    631 ms

    Rubicon Project costs a phone 631 ms of main-thread work and 148 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • journeymv.com adds 416 ms

    416 ms

    journeymv.com costs a phone 416 ms of main-thread work and 698 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 436 ms. During a long task the page ignores taps.

  • Other Google APIs/SDKs adds 303 ms

    303 ms

    Other Google APIs/SDKs costs a phone 303 ms of main-thread work and 735 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • script.ac adds 326 ms

    326 ms

    script.ac costs a phone 326 ms of main-thread work and 77 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • ID5 Identity Cloud adds 261 ms

    261 ms

    ID5 Identity Cloud costs a phone 261 ms of main-thread work and 111 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,338 HTML elements

    The page has 2,338 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    84 KiB

    Polyfills for old browsers add 84 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    12 KiB

    About 12 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 46.2 s

    46.2 s

    The page becomes fully interactive after 46.2 s. Good is under 3.8 s.

  • Speed Index: 13.8 s

    13.8 s

    Visually, the page fills in at 13.8 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 2.0 s

    2.0 s

    Scripts block taps and scrolling for 2.0 s in total while the page loads. Good is under 200 ms.

  • Real-user CLS: 0.19

    0.19

    For real visitors the layout shifts by 0.19 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 160 ms to 176 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Real-user LCP: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 177 ms

    177 ms

    Real visitors wait 177 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 458 ms

    458 ms

    Real visitors wait 458 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.033

    0.033

    The layout barely moves while loading (CLS 0.033, good is under 0.1).

  • Largest Contentful Paint: 1.2 s

    1.2 s

    Your largest element renders in 1.2 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Finding fun and easy crafts for kids to enjoy at home can b…”.

Images and page weight

1 to fix70
  • Page weight: 4.9 MB in 1,121 requests

    4.9 MB

    Your homepage downloads 4.9 MB in 1,121 requests on a phone: scripts 3.1 MB (125), HTML 865 KiB (152) and other files 507 KiB (547). Under 2 MB keeps phones on slow connections fast.

  • 1 image below the first screen load straight away

    1 image further down the page (37 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.4 g of CO₂ per visit

    1.39 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.39 g of CO₂e: 167.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9696
  • 58 text elements with low contrast

    58 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Alternative text of images should not be repeated as text (22 elements)

    Alternative text of images should not be repeated as text: 22 elements on the page fail this check, rated minor by axe-core.

  • Elements with role="none" or role="presentation" have conflicts

    Elements with role="none" or role="presentation" have conflicts (4 elements).

2 checks passed
  • Every image has alt text

    All 83 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 92100
  • 140 internal links, 40 external

    The homepage links to 140 pages on make-baby-stuff.com and 40 external pages.

8 checks passed
  • Meta description: 141 characters

    Your meta description is 141 characters: “Get 40 easy crafts for kids! Fun art and craft ideas for kids to keep your little ones entertained and creative. Perfec…”.

  • One H1 headline

    Your main headline reads: “40 Easy Crafts for Kids (Fun Art and Craft Ideas)”.

  • Title: 49 characters

    Your title is a healthy 49 characters: “40 Easy Crafts for Kids (Fun Art and Craft Ideas)”.

  • Canonical URL set

    The canonical URL is https://www.diycraftsy.com/diy-crafts-for-kids/.

  • Structured data in place

    Structured data found: Article, BreadcrumbList, ImageObject, Organization and Person.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.diycraftsy.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.diycraftsy.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (6,464 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 5 pages without a meta description

    https://www.diycraftsy.com/crafts, https://www.diycraftsy.com/drawing-ideas, https://www.diycraftsy.com/kids, https://www.diycraftsy.com/diy-projects and https://www.diycraftsy.com/gardening have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    / has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 74 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 5483
  • 45 third-party cookies

    45 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 3 small tap targets

    3 of 8 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 2 deprecated browser APIs that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “[GPT] Exception in slotRenderEnded event listener: "TypeError: Cannot read properties of null (reading 'getAttribute')"…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 6,286 words of copy

    The homepage carries about 6,286 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

3 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Contact Us”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics and Cloudflare Web Analytics.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 43 other companies contacted

    Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at make-baby-stuff.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

  • The footer still says © 2024.

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics
Hosting
Bunny CDN

Upkeep, stack, hiring and company data from programmable.info

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