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make-baby-stuff.com website review
Visit site (opens in a new tab)Reviewed 11 November 202632 issues · 83 checks
This review found 32 issues worth fixing on make-baby-stuff.com, 9 of them high impact, across 83 checks. The most urgent: main-thread work: 14.1 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.0 s |
| May 30, 2026 | 1.0 s |
| Jun 6, 2026 | 1.0 s |
| Jun 13, 2026 | 1.1 s |
| Jun 20, 2026 | 1.1 s |
| Jun 27, 2026 | 1.1 s |
| Jul 4, 2026 | 1.1 s |
| Jul 11, 2026 | 1.1 s |
| Jul 18, 2026 | 1.0 s |
| Jul 25, 2026 | 1.0 s |
| Aug 1, 2026 | 1.0 s |
| Aug 8, 2026 | 991 ms |
| Aug 15, 2026 | 980 ms |
| Aug 22, 2026 | 993 ms |
| Aug 29, 2026 | 986 ms |
| Sep 5, 2026 | 1.0 s |
| Sep 12, 2026 | 1.1 s |
| Sep 19, 2026 | 1.0 s |
| Sep 26, 2026 | 1.0 s |
| Oct 3, 2026 | 1.0 s |
| Oct 10, 2026 | 1.0 s |
| Oct 17, 2026 | 1.1 s |
| Oct 24, 2026 | 1.0 s |
| Oct 31, 2026 | 1.1 s |
| Nov 7, 2026 | 1.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 160 ms |
| May 30, 2026 | 160 ms |
| Jun 6, 2026 | 163 ms |
| Jun 13, 2026 | 165 ms |
| Jun 20, 2026 | 162 ms |
| Jun 27, 2026 | 166 ms |
| Jul 4, 2026 | 170 ms |
| Jul 11, 2026 | 171 ms |
| Jul 18, 2026 | 178 ms |
| Jul 25, 2026 | 179 ms |
| Aug 1, 2026 | 178 ms |
| Aug 8, 2026 | 177 ms |
| Aug 15, 2026 | 193 ms |
| Aug 22, 2026 | 189 ms |
| Aug 29, 2026 | 188 ms |
| Sep 5, 2026 | 191 ms |
| Sep 12, 2026 | 181 ms |
| Sep 19, 2026 | 189 ms |
| Sep 26, 2026 | 189 ms |
| Oct 3, 2026 | 186 ms |
| Oct 10, 2026 | 182 ms |
| Oct 17, 2026 | 179 ms |
| Oct 24, 2026 | 179 ms |
| Oct 31, 2026 | 180 ms |
| Nov 7, 2026 | 176 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Main-thread work: 14.1 s
A phone's processor spends 14.1 s on main-thread work while loading, 7.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Rubicon Project, journeymv.com and script.ac and others), adding 2.6 MB and 2.6 s of main-thread time.
Reduce unused JavaScript
1.6 MBAbout 1.6 MB of JavaScript is downloaded but never used on this page.
Use efficient cache lifetimes
150 ms · 1.1 MB178 files are served with short cache lifetimes, so returning visitors download them again (1.1 MB).
Mobile performance score: 62
62/100Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
650 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.
Rubicon Project adds 631 ms
631 msRubicon Project costs a phone 631 ms of main-thread work and 148 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
journeymv.com adds 416 ms
416 msjourneymv.com costs a phone 416 ms of main-thread work and 698 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 436 ms. During a long task the page ignores taps.
Other Google APIs/SDKs adds 303 ms
303 msOther Google APIs/SDKs costs a phone 303 ms of main-thread work and 735 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
script.ac adds 326 ms
326 msscript.ac costs a phone 326 ms of main-thread work and 77 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
ID5 Identity Cloud adds 261 ms
261 msID5 Identity Cloud costs a phone 261 ms of main-thread work and 111 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,338 HTML elements
The page has 2,338 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Legacy JavaScript
84 KiBPolyfills for old browsers add 84 KiB JavaScript that modern phones do not need.
Reduce unused CSS
12 KiBAbout 12 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 46.2 s
46.2 sThe page becomes fully interactive after 46.2 s. Good is under 3.8 s.
Speed Index: 13.8 s
13.8 sVisually, the page fills in at 13.8 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 2.0 s
2.0 sScripts block taps and scrolling for 2.0 s in total while the page loads. Good is under 200 ms.
Real-user CLS: 0.19
0.19For real visitors the layout shifts by 0.19 (75th percentile). Good is under 0.1.
Tap response (INP) got 11% slower for real visitors
+11%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 160 ms to 176 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Real-user LCP: 1.0 s
1.0 sReal visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 177 ms
177 msReal visitors wait 177 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 458 ms
458 msReal visitors wait 458 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.033
0.033The layout barely moves while loading (CLS 0.033, good is under 0.1).
Largest Contentful Paint: 1.2 s
1.2 sYour largest element renders in 1.2 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Finding fun and easy crafts for kids to enjoy at home can b…”.
Images and page weight
Page weight: 4.9 MB in 1,121 requests
4.9 MBYour homepage downloads 4.9 MB in 1,121 requests on a phone: scripts 3.1 MB (125), HTML 865 KiB (152) and other files 507 KiB (547). Under 2 MB keeps phones on slow connections fast.
1 image below the first screen load straight away
1 image further down the page (37 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 1.4 g of CO₂ per visit
1.39 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.39 g of CO₂e: 167.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
58 text elements with low contrast
58 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Alternative text of images should not be repeated as text (22 elements)
Alternative text of images should not be repeated as text: 22 elements on the page fail this check, rated minor by axe-core.
Elements with role="none" or role="presentation" have conflicts
Elements with role="none" or role="presentation" have conflicts (4 elements).
2 checks passed
Every image has alt text
All 83 images in the HTML carry an alt attribute.
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
140 internal links, 40 external
The homepage links to 140 pages on make-baby-stuff.com and 40 external pages.
8 checks passed
Meta description: 141 characters
Your meta description is 141 characters: “Get 40 easy crafts for kids! Fun art and craft ideas for kids to keep your little ones entertained and creative. Perfec…”.
One H1 headline
Your main headline reads: “40 Easy Crafts for Kids (Fun Art and Craft Ideas)”.
Title: 49 characters
Your title is a healthy 49 characters: “40 Easy Crafts for Kids (Fun Art and Craft Ideas)”.
Canonical URL set
The canonical URL is https://www.diycraftsy.com/diy-crafts-for-kids/.
Structured data in place
Structured data found: Article, BreadcrumbList, ImageObject, Organization and Person.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://www.diycraftsy.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.diycraftsy.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (6,464 words), so crawlers that don't run JavaScript still read it.
Other pages
5 pages without a meta description
https://www.diycraftsy.com/crafts, https://www.diycraftsy.com/drawing-ideas, https://www.diycraftsy.com/kids, https://www.diycraftsy.com/diy-projects and https://www.diycraftsy.com/gardening have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
/ has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 74 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
45 third-party cookies
45 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
3 small tap targets
3 of 8 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 2 deprecated browser APIs that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “[GPT] Exception in slotRenderEnded event listener: "TypeError: Cannot read properties of null (reading 'getAttribute')"…”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 6,286 words of copy
The homepage carries about 6,286 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
3 checks passed
1 call to action
The homepage has 1 call to action, for example “Contact Us”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Analytics and Cloudflare Web Analytics.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
12 cookies set on arrival
12Opening the homepage sets 12 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
43 other companies contacted
Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at make-baby-stuff.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
- The footer still says © 2024.
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Analytics
- Hosting
- Bunny CDN
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on make-baby-stuff.com, including 18 speed issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.