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malvashop.com website review

Visit site (opens in a new tab)Reviewed 12 November 202646 issues · 83 checks

This review found 46 issues worth fixing on malvashop.com, 23 of them high impact, across 83 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.8 s2.2 sMay 23Nov 72.3 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.6 s
May 30, 20262.7 s
Jun 6, 20262.7 s
Jun 13, 20262.7 s
Jun 20, 20262.6 s
Jun 27, 20262.5 s
Jul 4, 20262.5 s
Jul 11, 20262.4 s
Jul 18, 20262.4 s
Jul 25, 20262.4 s
Aug 1, 20262.5 s
Aug 8, 20262.5 s
Aug 15, 20262.5 s
Aug 22, 20262.5 s
Aug 29, 20262.5 s
Sep 5, 20262.6 s
Sep 12, 20262.7 s
Sep 19, 20262.7 s
Sep 26, 20262.6 s
Oct 3, 20262.6 s
Oct 10, 20262.6 s
Oct 17, 20262.6 s
Oct 24, 20262.5 s
Oct 31, 20262.4 s
Nov 7, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
1.2 s229 msMay 23Nov 71.1 s
Show as table
DateReal-visitor tap response (INP)
May 23, 2026438 ms
May 30, 2026441 ms
Jun 6, 2026446 ms
Jun 13, 2026436 ms
Jun 20, 2026427 ms
Jun 27, 2026398 ms
Jul 4, 2026359 ms
Jul 11, 2026345 ms
Jul 18, 2026340 ms
Jul 25, 2026354 ms
Aug 1, 2026386 ms
Aug 8, 2026417 ms
Aug 15, 2026452 ms
Aug 22, 2026481 ms
Aug 29, 2026551 ms
Sep 5, 2026610 ms
Sep 12, 2026646 ms
Sep 19, 2026701 ms
Sep 26, 2026698 ms
Oct 3, 2026693 ms
Oct 10, 2026736 ms
Oct 17, 2026802 ms
Oct 24, 2026904 ms
Oct 31, 20261.0 s
Nov 7, 20261.1 s

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of malvashop.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. malvashop.com at 0.8 s0.8 s
  2. malvashop.com at 1.5 s1.5 s
  3. malvashop.com at 2.3 s2.3 s
  4. malvashop.com at 3.1 s3.1 s
  5. malvashop.com at 3.8 s3.8 s
  6. malvashop.com at 4.6 s4.6 s
  7. malvashop.com at 5.4 s5.4 s
  8. malvashop.com at 6.1 s6.1 s

Speed

12 to fix19
  • Improve image delivery

    3.0 s · 1.8 MB

    8 images could be 1.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.0 s faster on a phone.

  • Reduce unused JavaScript

    2.4 s · 510 KiB

    About 510 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.4 s faster on a phone.

  • Use efficient cache lifetimes

    1.0 s · 193 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (193 KiB).

  • Mobile performance score: 19

    19/100

    Your mobile performance score is 19. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.5 s

    A phone's processor spends 4.5 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,212 HTML elements

    The page has 3,212 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Other Google APIs/SDKs and TikTok and others), adding 1.4 MB and 1.4 s of main-thread time.

  • Google Tag Manager adds 714 ms

    714 ms

    Google Tag Manager costs a phone 714 ms of main-thread work and 526 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 376 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    300 ms · 48 KiB

    About 48 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Other Google APIs/SDKs adds 230 ms

    230 ms

    Other Google APIs/SDKs costs a phone 230 ms of main-thread work and 353 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 56 ms

    56 ms

    Shopify costs a phone 56 ms of main-thread work and 299 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 24 KiB

    Polyfills for old browsers add 24 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Render-blocking requests

    100 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 100 ms.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

13 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.84

    0.84

    For real visitors the layout shifts by 0.84 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 27.3 s

    27.3 s

    Your largest element takes 27.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 27.9 s

    27.9 s

    The page becomes fully interactive after 27.9 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.835

    0.835

    The layout shifts by 0.835 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Speed Index: 10.5 s

    10.5 s

    Visually, the page fills in at 10.5 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 772 ms

    772 ms

    Scripts block taps and scrolling for 772 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 2.9 s

    2.9 s

    Real visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 481 ms

    481 ms

    Real visitors wait 481 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 141% slower for real visitors

    +141%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 438 ms to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 887 ms

    887 ms

    Real visitors wait 887 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

2 checks passed
  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

5 to fix14
  • Page weight: 6.4 MB in 238 requests

    6.4 MB

    Your homepage downloads 6.4 MB in 238 requests on a phone: images 3.7 MB (15), scripts 1.4 MB (67) and other files 758 KiB (113). Under 2 MB keeps phones on slow connections fast.

  • 2 images over 500 KB

    2 images weigh 2.0 MB together. On a phone connection a single image that size takes seconds.

  • 4 images far larger than shown

    1.4 MB

    4 images are downloaded at several times the size a phone draws them, for example Destacado_c3b34cb4-153c-457a-9e8b-058c9784b0f9.jpg at 2,161 px wide, shown at 390 px. Resized copies would save about 1.4 MB.

  • 9 images in older formats

    9 images (1.8 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • An image on the first screen is lazy-loaded

    Destacado_c3b34cb4-153c-457a-9e8b-058c9784b0f9.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.8 g of CO₂ per visit

    1.81 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.81 g of CO₂e: 216.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 8291
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 6 images without alt text

    6 images have no alt text, which hurts accessibility and image search.

  • 69 links without text

    69 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 8597
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 479 internal links, 11 external

    The homepage links to 479 pages on malvashop.com and 11 external pages.

7 checks passed
  • Meta description: 153 characters

    Your meta description is 153 characters: “Las mejores marcas y talento en el mismo lugar. Encuentra las últimas tendencias de la moda: ropa, calzado, accesorios …”.

  • One H1 headline

    Your main headline reads: “Malva Colombia tiene alma de curador”.

  • Title: 56 characters

    Your title is a healthy 56 characters: “Malva Colombia | Ropa, Calzado y Accesorios de Diseñador”.

  • Canonical URL set

    The canonical URL is https://co.malvaonline.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://co.malvaonline.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,059 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://co.malvaonline.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 10 pages without a meta description

    https://co.malvaonline.com/apps/return_prime, https://co.malvaonline.com/collections/new-in, https://co.malvaonline.com/collections/new-brands, https://co.malvaonline.com/collections/mm6, https://co.malvaonline.com/collections/viviana-ramirez and https://co.malvaonline.com/collections/pajaro-limon and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://co.malvaonline.com/apps/return_prime has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 199 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 52 small tap targets

    52 of 134 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://login.plataformasocial.com.br/users/current?platform_api_key=MjAyNC0xMC0xMCAxNzoyM…”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix42
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 358 words of copy

    The homepage carries about 358 words of visible text.

2 checks passed
  • 2 short forms

    2 short forms (5 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager, Microsoft Clarity and TikTok Pixel.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 34 other companies contacted

    Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at malvashop.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Air Reviews · Genlook · hulkapps.com · shopiapps.in · nfcube.com · zigpoll.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
AWS

Upkeep, stack, hiring and company data from programmable.info

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