malren.co.uk website review

Your mobile performance score is 76. Pages that score under 90 lose visitors before the first paint.

15 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.

Shopify costs a phone 285 ms of main-thread work and 683 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.1 s on main-thread work while loading, 807 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

5 third-party services load with your homepage (Shopify, JSDelivr CDN and shop.app and others), adding 892 KiB and 379 ms of main-thread time.

About 180 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 180 ms faster on a phone.

10 images could be 199 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.

3 long tasks block the main thread while loading, the longest for 97 ms. During a long task the page ignores taps.

Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

6 files are served with short cache lifetimes, so returning visitors download them again (12 KiB).

About 12 KiB of CSS is downloaded but never applied on this page.

9 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 6.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 10.6 s. Good is under 3.8 s.

Visually, the page fills in at 3.7 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.7 MB in 324 requests on a phone: other files 926 KiB (138), scripts 799 KiB (129) and images 603 KiB (13). Under 2 MB keeps phones on slow connections fast.

Shutterstock-NsZyTruAaU-gigapixel-hq-scale-2_00x_56e80da6-ad is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

2 images (71 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.76 g of CO₂e: 90.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

Alternative text of images should not be repeated as text: 11 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.

Your title is only 15 characters: “Malren – malren”. Between 30 and 65 characters leaves room to say what you do and for whom.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

Your <h1> is empty.

The homepage links to 46 pages on malren.co.uk and 1 external page.

https://malren.co.uk/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://malren.co.uk/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://malren.co.uk/collections/all, https://malren.co.uk/customer_authentication/redirect, https://malren.co.uk/pages/contact, https://malren.co.uk/collections/new-products, https://malren.co.uk/collections/best-sellers and https://malren.co.uk/collections/trend-products and 6 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://malren.co.uk/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

The homepage carries about 290 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 14 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.