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maltadynamics.com website review

Visit site (opens in a new tab)Reviewed 11 November 202628 issues · 86 checks

This review found 28 issues worth fixing on maltadynamics.com, 8 of them high impact, across 86 checks. The most urgent: page weight: 6.8 MB in 435 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.5 sMay 23Nov 71.8 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.6 s
May 30, 20261.5 s
Jun 6, 20261.6 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.9 s
Jul 4, 20261.8 s
Jul 11, 20261.8 s
Jul 18, 20261.8 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.8 s
Aug 15, 20261.9 s
Aug 22, 20261.9 s
Aug 29, 20261.9 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20261.9 s
Sep 26, 20261.9 s
Oct 3, 20261.8 s
Oct 10, 20261.7 s
Oct 17, 20261.7 s
Oct 24, 20261.7 s
Oct 31, 20261.7 s
Nov 7, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
1.4 s380 msMay 23Nov 71.2 s
Show as table
DateReal-visitor tap response (INP)
May 23, 2026630 ms
May 30, 2026534 ms
Jun 6, 2026511 ms
Jun 13, 2026493 ms
Jun 20, 2026577 ms
Jun 27, 2026642 ms
Jul 4, 2026651 ms
Jul 11, 2026840 ms
Jul 18, 2026840 ms
Jul 25, 2026907 ms
Aug 1, 2026995 ms
Aug 8, 2026842 ms
Aug 15, 2026814 ms
Aug 22, 2026748 ms
Aug 29, 2026837 ms
Sep 5, 2026830 ms
Sep 12, 2026856 ms
Sep 19, 2026978 ms
Sep 26, 2026954 ms
Oct 3, 2026970 ms
Oct 10, 20261.1 s
Oct 17, 20261.1 s
Oct 24, 20261.0 s
Oct 31, 20261.1 s
Nov 7, 20261.2 s

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of maltadynamics.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. maltadynamics.com at 0.8 s0.8 s
  2. maltadynamics.com at 1.6 s1.6 s
  3. maltadynamics.com at 2.4 s2.4 s
  4. maltadynamics.com at 3.2 s3.2 s
  5. maltadynamics.com at 4.0 s4.0 s
  6. maltadynamics.com at 4.8 s4.8 s
  7. maltadynamics.com at 5.6 s5.6 s
  8. maltadynamics.com at 6.3 s6.3 s

Speed

9 to fix75
  • Main-thread work: 4.9 s

    A phone's processor spends 4.9 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4,576 HTML elements

    The page has 4,576 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 75

    75/100

    Your mobile performance score is 75. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Shopify and Facebook and others), adding 1.6 MB and 805 ms of main-thread time.

  • Improve image delivery

    650 ms · 227 KiB

    7 images could be 227 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.

  • Render-blocking requests

    800 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

  • Reduce unused JavaScript

    150 ms · 420 KiB

    About 420 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Google Tag Manager adds 299 ms

    299 ms

    Google Tag Manager costs a phone 299 ms of main-thread work and 367 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 155 ms

    155 ms

    Shopify costs a phone 155 ms of main-thread work and 586 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    236 KiB

    14 files are served with short cache lifetimes, so returning visitors download them again (236 KiB).

  • Reduce unused CSS

    150 ms · 74 KiB

    About 74 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 206 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    31 KiB

    Polyfills for old browsers add 31 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    5 KiB

    5 KiB could be saved by minifying CSS.

  • Duplicated JavaScript

    4 KiB

    4 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 15.4 s

    15.4 s

    The page becomes fully interactive after 15.4 s. Good is under 3.8 s.

  • Largest Contentful Paint: 4.2 s

    4.2 s

    Your largest element takes 4.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Load video:”.

  • Speed Index: 6.0 s

    6.0 s

    Visually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 105% slower for real visitors

    +105%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 630 ms to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 289 ms

    289 ms

    Scripts block taps and scrolling for 289 ms in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 163 ms

    163 ms

    Real visitors wait 163 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 454 ms

    454 ms

    Real visitors wait 454 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 6.8 MB in 435 requests

    6.8 MB

    Your homepage downloads 6.8 MB in 435 requests on a phone: media 3.1 MB (1), scripts 1.6 MB (164) and other files 1.1 MB (199). Under 2 MB keeps phones on slow connections fast.

  • 4 images in older formats

    4 images (266 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.9 g of CO₂ per visit

    1.92 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.92 g of CO₂e: 230.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9795
  • 21 text elements with low contrast

    21 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • 22 links without text

    22 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (16 elements)

    Alternative text of images should not be repeated as text: 16 elements on the page fail this check, rated minor by axe-core.

  • Headings should not be empty (7 elements)

    Headings should not be empty: 7 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed
  • Every image has alt text

    All 148 images in the HTML carry an alt attribute.

  • 53 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • One H1 headline

    Your <h1> is empty.

  • 522 internal links, 4 external

    The homepage links to 522 pages on maltadynamics.com and 4 external pages.

7 checks passed
  • Meta description: 148 characters

    Your meta description is 148 characters: “Malta Dynamics offers the construction industry's leading selection of fall protection equipment including the XSERIES …”.

  • Title: 46 characters

    Your title is a healthy 46 characters: “Malta Dynamics | Safety & Fall Protection Gear”.

  • Canonical URL set

    The canonical URL is https://maltadynamics.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://maltadynamics.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,596 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://maltadynamics.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    https://maltadynamics.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://maltadynamics.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 1 page without a meta description

    https://maltadynamics.com/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages without an H1

    https://maltadynamics.com/pages/careers, https://maltadynamics.com/pages/shipping-policy, https://maltadynamics.com/customer_authentication/redirect and https://maltadynamics.com/collections/xseries have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 150 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “olark is not defined”.

2 checks passed
  • Tap targets are thumb-sized

    59 of 64 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix94
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 1,017 words of copy

    The homepage carries about 1,017 words of visible text.

8 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP ALL GEAR”.

  • 31 calls to action

    The homepage has 31 calls to action, for example “Sign in/ Register”, “Shop All Gear” and “FALL PROTECTION Safety Harnesses Shop”.

  • 14 short forms

    14 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: a star rating and 11 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 2 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 38 other companies contacted

    Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at maltadynamics.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 7 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Inbox · Klaviyo Email Marketing Sms · Ordereasy · Avada Order Limit · Appio Amazon Reviews · All In One Discount · nfcube.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 28 issues on maltadynamics.com, including 14 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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