marshalls.com website review

114 files are served with short cache lifetimes, so returning visitors download them again (2.5 MB).

24 files block the first paint until they finish downloading. Deferring or inlining them could save about 5.7 s.

About 1.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.7 s faster on a phone.

Your mobile performance score is 36 (desktop: 40). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 5.4 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Google Tag Manager, Facebook and Google CDN and others), adding 1.8 MB and 1.3 s of main-thread time.

About 220 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.

33 images could be 1.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

The page goes through 2 redirects before it starts loading, costing about 960 ms. Link and advertise the final URL directly.

Google Tag Manager costs a phone 446 ms of main-thread work and 603 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Facebook costs a phone 267 ms of main-thread work and 287 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

20 long tasks block the main thread while loading, the longest for 287 ms. During a long task the page ignores taps.

Google CDN costs a phone 237 ms of main-thread work and 347 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The HTML itself could arrive about 250 ms sooner: redirects, a slow server response or missing compression delay everything after it.

Polyfills for old browsers add 48 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

5 KiB could be saved by minifying JavaScript.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Real visitors see the first content after 3.4 s (75th percentile). Good is under 1.8 s.

Your largest element takes 16.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Just in overnight.”.

The page becomes fully interactive after 26.1 s. Good is under 3.8 s.

The first text or image appears after 7.5 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 8.8 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 915 ms in total while the page loads. Good is under 200 ms.

Real visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors wait 214 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

26 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.9 MB in 220 requests on a phone: scripts 2.5 MB (66), images 1.8 MB (88) and stylesheets 226 KiB (7). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.38 g of CO₂e: 166.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Documents must have <title> element to aid in navigation: 1 element on the page fails this check, rated serious by axe-core.

<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

1 element has a tabindex above 0, which scrambles the keyboard order.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 21 characters: “Something went wrong.”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to only 1 page on your own site, so visitors and crawlers find few routes into the rest of it.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

1 link has no real href, so search engines can't follow it.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.marshalls.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

Chrome logged issues while loading the page (“Cookie”).

Large scripts ship without source maps.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 24 words of visible text; thin pages give Google and first-time buyers little to go on.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Opening the homepage sets 12 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.