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masymas.es website review
Visit site (opens in a new tab)Reviewed 24 October 202642 issues · 84 checks
This review found 42 issues worth fixing on masymas.es, 14 of them high impact, across 84 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 1.4 s |
| May 9, 2026 | 1.4 s |
| May 16, 2026 | 1.3 s |
| May 23, 2026 | 1.3 s |
| May 30, 2026 | 1.3 s |
| Jun 6, 2026 | 1.3 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.3 s |
| Jul 11, 2026 | 1.3 s |
| Jul 18, 2026 | 1.3 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.4 s |
| Aug 15, 2026 | 1.4 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.4 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.4 s |
| Sep 26, 2026 | 1.4 s |
| Oct 3, 2026 | 1.4 s |
| Oct 10, 2026 | 1.4 s |
| Oct 17, 2026 | 1.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 96 ms |
| May 9, 2026 | 94 ms |
| May 16, 2026 | 94 ms |
| May 23, 2026 | 95 ms |
| May 30, 2026 | 95 ms |
| Jun 6, 2026 | 95 ms |
| Jun 13, 2026 | 96 ms |
| Jun 20, 2026 | 97 ms |
| Jun 27, 2026 | 98 ms |
| Jul 4, 2026 | 98 ms |
| Jul 11, 2026 | 99 ms |
| Jul 18, 2026 | 100 ms |
| Jul 25, 2026 | 98 ms |
| Aug 1, 2026 | 98 ms |
| Aug 8, 2026 | 97 ms |
| Aug 15, 2026 | 96 ms |
| Aug 22, 2026 | 97 ms |
| Aug 29, 2026 | 97 ms |
| Sep 5, 2026 | 97 ms |
| Sep 12, 2026 | 97 ms |
| Sep 19, 2026 | 99 ms |
| Sep 26, 2026 | 99 ms |
| Oct 3, 2026 | 99 ms |
| Oct 10, 2026 | 98 ms |
| Oct 17, 2026 | 96 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
4.0 s · 1.2 MB42 files are served with short cache lifetimes, so returning visitors download them again (1.2 MB).
Render-blocking requests
4.4 s16 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.4 s.
Reduce unused CSS
2.9 s · 439 KiBAbout 439 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 2.9 s faster on a phone.
Reduce unused JavaScript
900 ms · 492 KiBAbout 492 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.
Mobile performance score: 58
58/100Your mobile performance score is 58 (desktop: 87). Pages that score under 90 lose visitors before the first paint.
Minify CSS
630 ms · 80 KiB80 KiB could be saved by minifying CSS.
Minify JavaScript
600 ms · 102 KiB102 KiB could be saved by minifying JavaScript.
Font display
400 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 400 ms).
Google CDN adds 125 ms
125 msGoogle CDN costs a phone 125 ms of main-thread work and 351 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
7 third-party services on the page
7 third-party services load with your homepage (Google Tag Manager, Google CDN and Unpkg and others), adding 775 KiB and 306 ms of main-thread time.
3 long tasks on the main thread
3 long tasks block the main thread while loading, the longest for 148 ms. During a long task the page ignores taps.
Document request latency
83 KiBThe HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.
Improve image delivery
77 KiB4 images could be 77 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
29 KiBPolyfills for old browsers add 29 KiB JavaScript that modern phones do not need.
Phones get a much slower page than desktops
Desktop scores 87 but mobile only 58. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 0.7 s
A phone's processor spends 0.7 s on main-thread work while loading, 283 ms of it running JavaScript. That is comfortably low.
Server response: 341 ms
341 msYour server sent the HTML in 341 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 8.4 s
8.4 sYour largest element takes 8.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “MARCA COMPARTIDA POR 4 EMPRESAS DISTINTAS, CON GESTIÓN TOTA…”.
First Contentful Paint: 4.8 s
4.8 sThe first text or image appears after 4.8 s on a phone. Good is under 1.8 s.
Time to Interactive: 13.2 s
13.2 sThe page becomes fully interactive after 13.2 s. Good is under 3.8 s.
Speed Index: 7.7 s
7.7 sVisually, the page fills in at 7.7 s (Speed Index). Good is under 3.4 s.
Real-user TTFB: 834 ms
834 msReal visitors wait 834 ms for your server to start answering (75th percentile). Good is under 800 ms.
3 images without width and height
3 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 96 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 89 ms
89 msReal visitors wait 89 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Total Blocking Time: 110 ms
110 msScripts block the page for only 110 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.016
0.016The layout barely moves while loading (CLS 0.016, good is under 0.1).
Images and page weight
Page weight: 2.1 MB in 52 requests
2.1 MBYour homepage downloads 2.1 MB in 52 requests on a phone: scripts 933 KiB (16), stylesheets 494 KiB (19) and images 458 KiB (13). Under 2 MB keeps phones on slow connections fast.
6 images in older formats
6 images (385 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
4 images below the first screen load straight away
4 images further down the page (121 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.6 g of CO₂ per visit
0.58 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.58 g of CO₂e: 69.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Unlabelled dropdowns
3 dropdowns have no label.
8 text elements with low contrast
8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
5 images without alt text
5 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (9 elements)
All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
1 checks passed
35 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 41 WCAG 2.2 A/AA and best-practice rules on the phone render: 35 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is short (54 characters)
Your meta description is only 54 characters: “SUPERMERCADOS MASYMAS - Sitio web distribuidor oficial”. 70 to 160 characters is enough to sell the click.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No XML sitemap
No XML sitemap at https://www.masymas.es/sitemap.xml, so Google discovers your pages only by following links.
No robots.txt
There is no robots.txt at masymas.es/robots.txt, the first file search crawlers ask for.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
8 internal links, 10 external
The homepage links to 8 pages on masymas.es and 10 external pages.
3 checks passed
One H1 headline
Your main headline reads: “Marca compartida por 4 empresas distintas, con gestión totalmente independiente, distribuidas en diferentes provincias.”.
Title: 35 characters
Your title is a healthy 35 characters: “Supermercados masymas - Web oficial”.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.masymas.es/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.
Other pages
1 page without a title
https://www.masymas.es/layout/portada_geolocalizada.php has no <title>, so Google invents the link text in results.
4 pages share a title
https://www.masymas.es/layout/portada.php, https://www.masymas.es/layout/grupo.php, https://www.masymas.es/layout/telefonos.php and https://www.masymas.es/layout/aviso-legal.php all use the title “Supermercados masymas - Web oficial”. Search engines can't tell which page to show for a search, so each competes with the others.
1 page without a meta description
https://www.masymas.es/layout/portada_geolocalizada.php has no meta description, so Google writes the search snippet from whatever text it finds.
3 pages share a meta description
https://www.masymas.es/layout/grupo.php, https://www.masymas.es/layout/telefonos.php and https://www.masymas.es/layout/aviso-legal.php use the same meta description. A description written for each page earns more clicks.
2 pages without an H1
https://www.masymas.es/layout/localizar_supermercados.php and https://www.masymas.es/layout/portada_geolocalizada.php have no <h1> headline, so visitors and search engines get no clear main topic.
3 pages with very little text
https://www.masymas.es/layout/localizar_supermercados.php, https://www.masymas.es/layout/portada_geolocalizada.php and https://www.masymas.es/layout/telefonos.php have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
5 internal pages checked
We fetched 5 pages linked from your homepage and read each the way a search engine does.
3 checks passed
Linked pages load
All 5 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Best practices
8 small tap targets
8 of 21 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 (Not Found)”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Thin social proof
Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 123 words
The homepage has only about 123 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
2 checks passed
2 short forms
2 short forms (2 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Google Analytics.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
3 cookies set on arrival
3Opening the homepage sets 3 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
10 other companies contacted
Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at masymas.es, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- Analytics
- Google Analytics
Company
- Founded
- 1932
- Headquarters
- Lugo de Llanera
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 42 issues on masymas.es, including 16 speed issues, 5 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.