mcmurrayhatchery.com website review

9 images could be 4.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.6 s faster on a phone.

18 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.2 s.

About 289 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.

About 153 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

7 files are served with short cache lifetimes, so returning visitors download them again (133 KiB).

82 KiB could be saved by minifying JavaScript.

The page has 2,322 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 250 ms).

4 third-party services load with your homepage (Google Tag Manager, Refersion and Google Fonts and others), adding 292 KiB and 158 ms of main-thread time.

15 KiB could be saved by minifying CSS.

4 long tasks block the main thread while loading, the longest for 108 ms. During a long task the page ignores taps.

Polyfills for old browsers add 14 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 46.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Shop 2027 Chicks 2027 day-old baby chicks, turkeys, ducks, …”.

The page becomes fully interactive after 46.2 s. Good is under 3.8 s.

The first text or image appears after 4.1 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 7.1 s (Speed Index). Good is under 3.4 s.

2 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 73 ms to 71 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 13.0 MB in 61 requests on a phone: images 11.3 MB (21), fonts 831 KiB (6) and scripts 607 KiB (18). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 3.68 g of CO₂e: 441.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

6 tap targets are too small or too close together to hit reliably with a finger.

Form elements should have a visible label: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 13 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

9 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is only 24 characters: “Murray McMurray Hatchery”. Between 30 and 65 characters leaves room to say what you do and for whom.

42 links have no real href, so search engines can't follow them.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is 251 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 462 pages on mcmurrayhatchery.com and 16 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.mcmurrayhatchery.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.mcmurrayhatchery.com/newsletter_manage.html is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

/ and https://www.mcmurrayhatchery.com/newsletter_manage.html all use the title “Murray McMurray Hatchery”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

https://www.mcmurrayhatchery.com/history.html, https://www.mcmurrayhatchery.com/faq.html, https://www.mcmurrayhatchery.com/newsletter_manage.html, https://www.mcmurrayhatchery.com/p/menu.html and https://www.mcmurrayhatchery.com/contactus.html use the same meta description. A description written for each page earns more clicks.

Your homepage links to 3 pages by a URL that isn't their canonical one, for example https://www.mcmurrayhatchery.com/bantam-chicks.html, whose canonical is https://www.mcmurrayhatchery.com/chicks.html. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://www.mcmurrayhatchery.com/shoppingcart.html, https://www.mcmurrayhatchery.com/catalogrequest.html, https://www.mcmurrayhatchery.com/availableview.html, https://www.mcmurrayhatchery.com/p/menu.html, https://www.mcmurrayhatchery.com/availabledates.html and https://www.mcmurrayhatchery.com/chicks.html and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.

https://www.mcmurrayhatchery.com/newsletter_manage.html took over 3 s to send its HTML from our server.

We fetched 15 pages linked from your homepage (of 199 found) and read each the way a search engine does.

11 of 19 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

The homepage carries about 296 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 4 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.