Website review, no card needed

mcna.net logo

mcna.net website review

Visit site (opens in a new tab)Reviewed 3 November 202626 issues · 75 checks

This review found 26 issues worth fixing on mcna.net, 4 of them high impact, across 75 checks. The most urgent: 14 tap targets too small. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.4 s1.2 sMay 16Oct 311.3 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.4 s
May 23, 20261.3 s
May 30, 20261.3 s
Jun 6, 20261.4 s
Jun 13, 20261.3 s
Jun 20, 20261.3 s
Jun 27, 20261.3 s
Jul 4, 20261.3 s
Jul 11, 20261.3 s
Jul 18, 20261.3 s
Jul 25, 20261.4 s
Aug 1, 20261.3 s
Aug 8, 20261.4 s
Aug 15, 20261.4 s
Aug 22, 20261.4 s
Aug 29, 20261.4 s
Sep 5, 20261.4 s
Sep 12, 20261.4 s
Sep 19, 20261.4 s
Sep 26, 20261.4 s
Oct 3, 20261.4 s
Oct 10, 20261.3 s
Oct 17, 20261.3 s
Oct 24, 20261.3 s
Oct 31, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
136 ms119 msMay 16Oct 31127 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026130 ms
May 23, 2026128 ms
May 30, 2026128 ms
Jun 6, 2026129 ms
Jun 13, 2026128 ms
Jun 20, 2026129 ms
Jun 27, 2026130 ms
Jul 4, 2026129 ms
Jul 11, 2026125 ms
Jul 18, 2026123 ms
Jul 25, 2026121 ms
Aug 1, 2026124 ms
Aug 8, 2026129 ms
Aug 15, 2026126 ms
Aug 22, 2026127 ms
Aug 29, 2026129 ms
Sep 5, 2026129 ms
Sep 12, 2026134 ms
Sep 19, 2026129 ms
Sep 26, 2026127 ms
Oct 3, 2026127 ms
Oct 10, 2026127 ms
Oct 17, 2026128 ms
Oct 24, 2026125 ms
Oct 31, 2026127 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mcna.net (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mcna.net at 0.4 s0.4 s
  2. mcna.net at 0.8 s0.8 s
  3. mcna.net at 1.1 s1.1 s
  4. mcna.net at 1.5 s1.5 s
  5. mcna.net at 1.9 s1.9 s
  6. mcna.net at 2.3 s2.3 s
  7. mcna.net at 2.6 s2.6 s
  8. mcna.net at 3.0 s3.0 s

Speed

4 to fix76
  • Mobile performance score: 76

    76/100

    Your mobile performance score is 76. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    450 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 450 ms.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 316 ms. During a long task the page ignores taps.

  • Improve image delivery

    274 KiB

    8 images could be 274 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Use efficient cache lifetimes

    150 ms · 22 KiB

    1 file is served with short cache lifetimes, so returning visitors download them again (22 KiB).

  • Legacy JavaScript

    100 ms · 14 KiB

    Polyfills for old browsers add 14 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.

  • Reduce unused JavaScript

    23 KiB

    About 23 KiB of JavaScript is downloaded but never used on this page.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.7 s

    A phone's processor spends 1.7 s on main-thread work while loading, 1.0 s of it running JavaScript. That is comfortably low.

  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 4.2 s

    4.2 s

    Your largest element takes 4.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Hero”. Most of its time is element render delay (1.8 s).

  • Total Blocking Time: 337 ms

    337 ms

    Scripts block taps and scrolling for 337 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 4.2 s

    4.2 s

    Visually, the page fills in at 4.2 s (Speed Index). Good is under 3.4 s.

  • 16 images without width and height

    16 images have no width and height attributes, so the layout jumps as each one loads.

  • Time to Interactive: 4.2 s

    4.2 s

    The page becomes fully interactive after 4.2 s. Good is under 3.8 s.

  • Tap response (INP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 130 ms to 127 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 129 ms

    129 ms

    Real visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 606 ms

    606 ms

    Real visitors wait 606 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.3 s

    1.3 s

    The first text or image appears after 1.3 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix90
  • 1 image far larger than shown

    51 KiB

    1 image is downloaded at several times the size a phone draws it, for example urac.png at 300 px wide, shown at 70 px. Resized copies would save about 51 KiB.

  • 4 images in older formats

    4 images (263 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (145 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.2 g of CO₂ per visit

    0.20 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.20 g of CO₂e: 24.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Page weight: 727 KiB in 38 requests

    727 KiB

    Your homepage downloads 727 KiB in 38 requests on a phone: images 336 KiB (19), scripts 312 KiB (13) and fonts 46 KiB (2). That is a lean page.

Accessibility

1 to fixGoogle 9698
  • 14 tap targets too small

    14 tap targets are too small or too close together to hit reliably with a finger.

2 checks passed
  • Every image has alt text

    All 24 images in the HTML carry an alt attribute.

  • 38 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 39 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 1 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 9179
  • 11 H1 headlines

    There are 11 <h1> headlines (“It's Time to Smile!”, “It's Time to Smile!” and “Industry-Leading Medicaid and CHIP Dental Insuran…”). One clear main headline is easier for people and search engines.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://www.mcna.net/sitemap.xml, so Google discovers your pages only by following links.

  • No robots.txt

    There is no robots.txt at mcna.net/robots.txt, the first file search crawlers ask for.

  • 14 links crawlers can't follow

    14 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 9 internal links, 36 external

    The homepage links to 9 pages on mcna.net and 36 external pages.

3 checks passed
  • Meta description: 116 characters

    Your meta description is 116 characters: “MCNA Dental is one of the largest dental insurers in the nation for government-sponsored Medicaid and CHIP programs.”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “Medicaid and CHIP Dental Plans and Coverage | MCNA Dental”.

  • Structured data in place

    Structured data found: WebSite.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.mcna.net/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,671 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix98
  • 4 pages share a meta description

    https://www.mcna.net/privacy, https://www.mcna.net/nondiscrimination, https://www.mcna.net/report-fwa and https://www.mcna.net/email use the same meta description. A description written for each page earns more clicks.

  • 1 page with very little text

    https://www.mcna.net/email has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 4 internal pages checked

    We fetched 4 pages linked from your homepage and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 4 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 4 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9696
  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

6 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,056 words of copy

    The homepage carries about 1,056 words of visible text.

2 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Contact MCNA”.

  • Opening hours shown

    Your opening hours are on the homepage.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mcna.net, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Next.js
Hosting
AWS

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 26 issues on mcna.net, including 9 speed issues, 6 SEO issues and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25