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mdscollections.com website review
Visit site (opens in a new tab)Reviewed 8 November 202619 issues · 72 checks
This review found 19 issues worth fixing on mdscollections.com, 5 of them high impact, across 72 checks. The most urgent: page weight: 5.0 MB in 241 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
87B- #6,515 of 92,629 reviewed websitesbeats 90%
- #3,584 of 49,258 online storesbeats 89%
- #3,472 of 44,431 Shopify storesbeats 88%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 812 ms |
| May 23, 2026 | 821 ms |
| May 30, 2026 | 815 ms |
| Jun 6, 2026 | 829 ms |
| Jun 13, 2026 | 837 ms |
| Jun 20, 2026 | 835 ms |
| Jun 27, 2026 | 811 ms |
| Jul 4, 2026 | 859 ms |
| Jul 11, 2026 | 892 ms |
| Jul 18, 2026 | 960 ms |
| Jul 25, 2026 | 994 ms |
| Aug 1, 2026 | 976 ms |
| Aug 8, 2026 | 1.0 s |
| Aug 15, 2026 | 769 ms |
| Aug 22, 2026 | 768 ms |
| Aug 29, 2026 | 838 ms |
| Sep 5, 2026 | 804 ms |
| Sep 12, 2026 | 845 ms |
| Sep 19, 2026 | 854 ms |
| Sep 26, 2026 | 678 ms |
| Oct 3, 2026 | 700 ms |
| Oct 10, 2026 | 754 ms |
| Oct 17, 2026 | 800 ms |
| Oct 24, 2026 | 909 ms |
| Oct 31, 2026 | 911 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 74 ms |
| Jun 6, 2026 | 80 ms |
| Jun 13, 2026 | 79 ms |
| Jun 20, 2026 | 83 ms |
| Jun 27, 2026 | 86 ms |
| Jul 4, 2026 | 76 ms |
| Jul 11, 2026 | 79 ms |
| Aug 15, 2026 | 88 ms |
| Aug 22, 2026 | 88 ms |
| Aug 29, 2026 | 89 ms |
| Sep 5, 2026 | 89 ms |
| Sep 12, 2026 | 87 ms |
| Sep 19, 2026 | 86 ms |
| Sep 26, 2026 | 87 ms |
| Oct 3, 2026 | 87 ms |
| Oct 10, 2026 | 87 ms |
| Oct 31, 2026 | 87 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.5 s
2.2 s
3.0 s
3.7 s
4.4 s
5.2 s
5.9 s
Speed
Improve image delivery
250 ms · 1.2 MB50 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.
Render-blocking requests
450 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
Main-thread work: 2.6 s
A phone's processor spends 2.6 s on main-thread work while loading, 906 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
5 third-party services on the page
5 third-party services load with your homepage (Shopify, nice-team.net and rise-ai.com and others), adding 404 KiB and 252 ms of main-thread time.
Reduce unused JavaScript
156 KiBAbout 156 KiB of JavaScript is downloaded but never used on this page.
Use efficient cache lifetimes
113 KiB7 files are served with short cache lifetimes, so returning visitors download them again (113 KiB).
3 long tasks on the main thread
3 long tasks block the main thread while loading, the longest for 85 ms. During a long task the page ignores taps.
Reduce unused CSS
56 KiBAbout 56 KiB of CSS is downloaded but never applied on this page.
Minify JavaScript
46 KiB46 KiB could be saved by minifying JavaScript.
Legacy JavaScript
18 KiBPolyfills for old browsers add 18 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
3 KiB3 KiB could be saved by minifying CSS.
2 checks passed
Mobile performance score: 95
95/100Your mobile performance score is 95. That is in Google's “good” band (90 and up).
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 4.0 s
4.0 sThe page becomes fully interactive after 4.0 s. Good is under 3.8 s.
Speed Index: 3.5 s
3.5 sVisually, the page fills in at 3.5 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 13% slower for real visitors
+13%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 74 ms to 87 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 11% slower for real visitors
+11%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.8 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.0 s
1.0 sReal visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 83 ms
83 msReal visitors wait 83 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.8 s
0.8 sReal visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.
Largest Contentful Paint: 2.4 s
2.4 sYour largest element renders in 2.4 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the image “Tank Padded Midi Dress in Black”.
Cumulative Layout Shift: 0.083
0.083The layout barely moves while loading (CLS 0.083, good is under 0.1).
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Total Blocking Time: 59 ms
59 msScripts block the page for only 59 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 5.0 MB in 241 requests
5.0 MBYour homepage downloads 5.0 MB in 241 requests on a phone: images 3.7 MB (101), other files 707 KiB (91) and scripts 521 KiB (44). Under 2 MB keeps phones on slow connections fast.
4 images below the first screen load straight away
4 images further down the page (89 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.4 g of CO₂ per visit
1.41 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.41 g of CO₂e: 168.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 checks passed
Every image has alt text
All 101 images in the HTML carry an alt attribute.
39 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 39 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 0 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
No social preview image
No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
60 internal links, 3 external
The homepage links to 60 pages on mdscollections.com and 3 external pages.
6 checks passed
One H1 headline
Your main headline reads: “MDSCOLLECTIONS.COM”.
Title: 37 characters
Your title is a healthy 37 characters: “MDSCOLLECTIONS.COM | The MDS Original”.
Canonical URL set
The canonical URL is https://www.mdscollections.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.mdscollections.com/sitemap.xml.
AI search readiness
Organization data is thin (2 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
llms.txt published
The site publishes https://www.mdscollections.com/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages without a meta description
https://www.mdscollections.com/collections/sale and https://www.mdscollections.com/collections/all-1 have no meta description, so Google writes the search snippet from whatever text it finds.
10 pages share a meta description
https://www.mdscollections.com/products/tank-padded-midi-dress-in-black, https://www.mdscollections.com/products/tank-padded-midi-dress-in-pink, https://www.mdscollections.com/products/tank-padded-midi-dress-in-dark-purple and https://www.mdscollections.com/products/tank-padded-midi-dress-in-khaki use the same meta description. A description written for each page earns more clicks.
2 pages without an H1
https://www.mdscollections.com/collections/sale and https://www.mdscollections.com/collections/all-1 have no <h1> headline, so visitors and search engines get no clear main topic.
5 pages with very little text
https://www.mdscollections.com/collections/sale, https://www.mdscollections.com/products/high-waisted-straight-pants-on-coffee, https://www.mdscollections.com/products/button-front-vest-top-in-coffee, https://www.mdscollections.com/products/high-waisted-straight-pants-on-blue and https://www.mdscollections.com/products/button-front-vest-top-in-blue have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
34 of 42 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 127 words
The homepage has only about 127 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
1 checks passed
5 short forms
5 short forms (1 field at most) are right on the homepage.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
9 cookies set on arrival
9Opening the homepage sets 9 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
11 other companies contacted
Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mdscollections.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 5 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Bm Country Blocker Ip Blocker · Boostymark Regionblock · Frontend · rise-ai.com · nice-team.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 19 issues on mdscollections.com, including 5 speed issues, 2 SEO issues and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.