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mdsupps.com website review

Visit site (opens in a new tab)Reviewed 6 November 202635 issues · 77 checks

This review found 35 issues worth fixing on mdsupps.com, 13 of them high impact, across 77 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of mdsupps.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mdsupps.com at 0.4 s0.4 s
  2. mdsupps.com at 0.8 s0.8 s
  3. mdsupps.com at 1.1 s1.1 s
  4. mdsupps.com at 1.5 s1.5 s
  5. mdsupps.com at 1.9 s1.9 s
  6. mdsupps.com at 2.3 s2.3 s
  7. mdsupps.com at 2.6 s2.6 s
  8. mdsupps.com at 3.0 s3.0 s

Speed

4 to fix57
  • Render-blocking requests

    1.1 s

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 57

    57/100

    Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    450 ms · 436 KiB

    11 images could be 436 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • Reduce unused CSS

    380 ms · 73 KiB

    About 73 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 380 ms faster on a phone.

  • Reduce unused JavaScript

    230 ms · 94 KiB

    About 94 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 230 ms faster on a phone.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Facebook, Google CDN and Cloudflare CDN and others), adding 184 KiB and 84 ms of main-thread time.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Use efficient cache lifetimes

    78 KiB

    2 files are served with short cache lifetimes, so returning visitors download them again (78 KiB).

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 78 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.1 s

    A phone's processor spends 1.1 s on main-thread work while loading, 468 ms of it running JavaScript. That is comfortably low.

  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix44
  • Largest Contentful Paint: 6.0 s

    6.0 s

    Your largest element takes 6.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “mdsupps”.

  • Cumulative Layout Shift: 0.476

    0.476

    The layout shifts by 0.476 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Time to Interactive: 6.5 s

    6.5 s

    The page becomes fully interactive after 6.5 s. Good is under 3.8 s.

  • 25 images without width and height

    25 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

3 checks passed
  • Speed Index: 2.9 s

    2.9 s

    Visually, the page fills in at 2.9 s (Speed Index), inside the 3.4 s “good” threshold.

  • First Contentful Paint: 0.9 s

    0.9 s

    The first text or image appears after 0.9 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 21 ms

    21 ms

    Scripts block the page for only 21 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix75
  • Page weight: 2.2 MB in 190 requests

    2.2 MB

    Your homepage downloads 2.2 MB in 190 requests on a phone: other files 953 KiB (133), images 667 KiB (20) and scripts 312 KiB (19). Under 2 MB keeps phones on slow connections fast.

  • 6 images far larger than shown

    251 KiB

    6 images are downloaded at several times the size a phone draws them, for example websitebanner.png at 1,880 px wide, shown at 390 px. Resized copies would save about 251 KiB.

  • 3 images below the first screen load straight away

    3 images further down the page (135 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.6 g of CO₂ per visit

    0.61 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.61 g of CO₂e: 73.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

15 to fixGoogle 6780
  • Invalid ARIA attributes

    2 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • Certain ARIA roles must contain particular children (2 elements)

    Certain ARIA roles must contain particular children: 2 elements on the page fail this check, rated critical by axe-core.

  • ARIA attributes must conform to valid values (2 elements)

    ARIA attributes must conform to valid values: 2 elements on the page fail this check, rated critical by axe-core.

  • 15 text elements with low contrast

    15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    3 elements hidden from screen readers can still receive keyboard focus.

  • Interactive controls must not be nested (3 elements)

    Interactive controls must not be nested: 3 elements on the page fail this check, rated serious by axe-core.

  • ARIA input fields must have an accessible name (2 elements)

    ARIA input fields must have an accessible name: 2 elements on the page fail this check, rated serious by axe-core.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (10 elements)

    All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

  • Elements marked as presentational should be consistently ignored (2 elements)

    Elements marked as presentational should be consistently ignored: 2 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 13 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9289
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 2 H1 headlines

    There are 2 <h1> headlines (“” and “”). One clear main headline is easier for people and search engines.

  • 16 links crawlers can't follow

    16 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 70 internal links, 5 external

    The homepage links to 70 pages on mdsupps.com and 5 external pages.

6 checks passed
  • Meta description: 84 characters

    Your meta description is 84 characters: “Grass Fed Protein in delicious flavors and best in class BCAA & Pre-Workout products”.

  • Title: 40 characters

    Your title is a healthy 40 characters: “Manufacture Direct Supplements – mdsupps”.

  • Canonical URL set

    The canonical URL is https://mdsupps.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://mdsupps.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://mdsupps.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (672 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 17 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    2 pages of 15 loaded without an error (the rest turned automated requests away).

Best practices

2 to fixGoogle 7791
  • 30 small tap targets

    30 of 56 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 2 low-resolution images

    2 images are served at too low a resolution for sharp phone screens.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix75
  • Thin social proof

    Social proof on the homepage: 12 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 276 words of copy

    The homepage carries about 276 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW” and “SHOP THE COLLECTION”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “Shop Now”, “Shop The Collection” and “Contact Us”.

  • 16 short forms

    16 short forms (2 fields at most) are right on the homepage, asking for an email.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 9 other companies contacted

    Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mdsupps.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

No apps were seen in the code your storefront loads.

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

  • The footer still says © 2019.

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 35 issues on mdsupps.com, including 8 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
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  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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