merchnow.com website review

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

18 images could be 425 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 334 KiB of JavaScript is downloaded but never used on this page.

7 third-party services load with your homepage (Shopify, pxucdn.com and Google CDN and others), adding 2.2 MB and 101 ms of main-thread time.

The page has 2,535 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Unpkg costs a phone 0 ms of main-thread work and 1.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 221 KiB of CSS is downloaded but never applied on this page.

97 KiB could be saved by minifying CSS.

4 files are served with short cache lifetimes, so returning visitors download them again (80 KiB).

1 long task block the main thread while loading, the longest for 65 ms. During a long task the page ignores taps.

Polyfills for old browsers add 18 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB JavaScript is shipped twice across bundles.

Visually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 75 ms to 77 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.5 MB in 181 requests on a phone: scripts 2.5 MB (62), images 1.1 MB (34) and other files 675 KiB (77). Under 2 MB keeps phones on slow connections fast.

merchnow_mobile_banner.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image (84 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.28 g of CO₂e: 154.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

24 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

5 elements hidden from screen readers can still receive keyboard focus.

3 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.

Your title is only 8 characters: “MerchNow”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 546 pages on merchnow.com and 105 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://merchnow.com/collections/shadow-born-group, https://merchnow.com/collections/7-angels-7-plagues, https://merchnow.com/collections/the-12-looks-like-you, https://merchnow.com/collections/108, https://merchnow.com/collections/21-taras-collective and https://merchnow.com/collections/a-foreign-affair and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://merchnow.com/collections/shadow-born-group, https://merchnow.com/collections/7-angels-7-plagues, https://merchnow.com/collections/21-taras-collective, https://merchnow.com/collections/a-foreign-affair, https://merchnow.com/collections/adam-bauer and https://merchnow.com/collections/all-out-war and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 199 found) and read each the way a search engine does.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 402 words of visible text.

Opening the homepage sets 5 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.