merchlink.com website review

About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.3 s faster on a phone.

23 files are served with short cache lifetimes, so returning visitors download them again (488 KiB).

13 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

8 third-party services load with your homepage (Google Tag Manager, Facebook and Judge.me and others), adding 2.8 MB and 940 ms of main-thread time.

Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

Google Tag Manager costs a phone 519 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.3 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Shopify costs a phone 81 ms of main-thread work and 895 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 67 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 190 ms faster on a phone.

2 images could be 166 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.

Polyfills for old browsers add 47 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

6 long tasks block the main thread while loading, the longest for 131 ms. During a long task the page ignores taps.

10 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 23.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Merch Shops - Free Online Apparel Stores. The easiest custo…”.

The page becomes fully interactive after 24.0 s. Good is under 3.8 s.

Visually, the page fills in at 7.8 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.5 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 300 ms in total while the page loads. Good is under 200 ms.

15 images have no width and height attributes, so the layout jumps as each one loads.

Your homepage downloads 4.6 MB in 257 requests on a phone: scripts 2.6 MB (90), other files 1.3 MB (135) and images 474 KiB (14). Under 2 MB keeps phones on slow connections fast.

-1658855114311Iphone is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image is downloaded at several times the size a phone draws it, for example -1658855114311Iphone at 2,050 px wide, shown at 288 px. Resized copies would save about 141 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 1.32 g of CO₂e: 157.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 element use ARIA attributes their role does not allow, which confuses screen readers.

12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

11 images have no alt text, which hurts accessibility and image search.

Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

Your title is only 10 characters: “Merch Link”. Between 30 and 65 characters leaves room to say what you do and for whom.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

2 links have no real href, so search engines can't follow them.

Your <h1> is empty.

The homepage links to 33 pages on merchlink.com and 7 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

We fetched 13 pages linked from your homepage and read each the way a search engine does.

3 of 7 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

4 errors were logged to the browser console while the page loaded, for example “Unexpected end of JSON input JSON.parse (<anonymous>)”.

Social proof on the homepage: 123 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 432 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Klaviyo and 2 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 25 cookies, 6 of them by other companies (measured from a US location before any click).

Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.