merchology.com website review

About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.

33 files are served with short cache lifetimes, so returning visitors download them again (724 KiB).

12 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.

Your mobile performance score is 29. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 8.9 s on main-thread work while loading, 5.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 3,098 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (hsappstatic.net, Hubspot and Google CDN and others), adding 2.7 MB and 2.3 s of main-thread time.

22 images could be 1.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.

hsappstatic.net costs a phone 721 ms of main-thread work and 715 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 156 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

Hubspot costs a phone 447 ms of main-thread work and 561 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google CDN costs a phone 392 ms of main-thread work and 770 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

20 long tasks block the main thread while loading, the longest for 452 ms. During a long task the page ignores taps.

Shopify costs a phone 345 ms of main-thread work and 395 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

9 KiB could be saved by minifying CSS.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 24 KiB JavaScript that modern phones do not need.

7 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 14.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Black Friday Deals Start Now”.

The page becomes fully interactive after 35.5 s. Good is under 3.8 s.

Visually, the page fills in at 11.1 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 1.9 s in total while the page loads. Good is under 200 ms.

The first text or image appears after 4.6 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 119 ms to 130 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 6.9 MB in 272 requests on a phone: scripts 3.5 MB (104), images 1.9 MB (53) and other files 1,006 KiB (80). Under 2 MB keeps phones on slow connections fast.

5 images are downloaded at several times the size a phone draws them, for example Tech_d6eb1073-e042-459a-bc01-0f751cd41a9b.png at 1,200 px wide, shown at 175 px. Resized copies would save about 305 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 1.95 g of CO₂e: 234.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Certain ARIA roles must contain particular children: 9 elements on the page fail this check, rated critical by axe-core.

1 button has no accessible name, so screen readers announce just “button”.

13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

11 tap targets are too small or too close together to hit reliably with a finger.

Elements must only use permitted ARIA attributes: 8 elements on the page fail this check, rated serious by axe-core.

Some lists contain elements other than list items, which screen readers announce wrongly.

Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

15 visible links have no text or label, so screen readers cannot say where they go.

4 form fields have no label, so screen readers announce an empty box and autofill guesses.

ARIA role should be appropriate for the element: 9 elements on the page fail this check, rated minor by axe-core.

Your meta description is 317 characters; Google truncates after about 160, so the end of your pitch is cut.

2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 488 pages on merchology.com and 7 external pages.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.merchology.com/pages/nike-golf, whose canonical is https://www.merchology.com/pages/nike. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://www.merchology.com/pages/quick-ship, https://www.merchology.com/pages/yeti and https://www.merchology.com/pages/patagonia took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 199 found) and read each the way a search engine does.

2 images failed to load on a phone, for example https://t.co/i/adsct?bci=3&dv=UTC%26en-US%2Cen%26Google%20Inc.%26Linux%20x86_64%26255%26390%26844%2648%2624%26390%26844%261%26na%261&eci=2&event_id=a88fdb5e-af99-4080-93f1-abce874adeec&events=%5B%5B%2.

1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

Large scripts ship without source maps.

Chrome logged issues while loading the page (“Cookie”).

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 846 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 5 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 18 cookies (measured from a US location before any click).

Loading the homepage contacts 59 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.