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miamily.eu website review
Visit site (opens in a new tab)Reviewed 13 November 202639 issues · 84 checks
This review found 39 issues worth fixing on miamily.eu, 16 of them high impact, across 84 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
64D- #102,010 of 108,328 reviewed websitesbeats 5%
- #59,725 of 61,429 online storesbeats 2%
- #54,796 of 56,055 Shopify storesbeats 2%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.7 s |
| May 30, 2026 | 2.7 s |
| Jun 6, 2026 | 2.8 s |
| Jun 13, 2026 | 2.8 s |
| Jun 20, 2026 | 2.9 s |
| Jun 27, 2026 | 3.0 s |
| Jul 4, 2026 | 2.9 s |
| Jul 11, 2026 | 2.7 s |
| Jul 18, 2026 | 2.7 s |
| Jul 25, 2026 | 2.7 s |
| Aug 1, 2026 | 2.7 s |
| Aug 8, 2026 | 2.9 s |
| Aug 15, 2026 | 3.0 s |
| Aug 22, 2026 | 3.0 s |
| Aug 29, 2026 | 3.1 s |
| Sep 5, 2026 | 3.2 s |
| Sep 12, 2026 | 3.0 s |
| Sep 19, 2026 | 3.0 s |
| Sep 26, 2026 | 3.0 s |
| Oct 3, 2026 | 2.8 s |
| Oct 10, 2026 | 2.9 s |
| Oct 17, 2026 | 2.8 s |
| Oct 24, 2026 | 2.7 s |
| Oct 31, 2026 | 2.7 s |
| Nov 7, 2026 | 2.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 173 ms |
| May 30, 2026 | 169 ms |
| Jun 6, 2026 | 169 ms |
| Jun 13, 2026 | 178 ms |
| Jun 20, 2026 | 180 ms |
| Jun 27, 2026 | 184 ms |
| Jul 4, 2026 | 185 ms |
| Jul 11, 2026 | 191 ms |
| Jul 18, 2026 | 189 ms |
| Jul 25, 2026 | 189 ms |
| Aug 1, 2026 | 194 ms |
| Aug 8, 2026 | 195 ms |
| Aug 15, 2026 | 198 ms |
| Aug 22, 2026 | 207 ms |
| Aug 29, 2026 | 228 ms |
| Sep 5, 2026 | 238 ms |
| Sep 12, 2026 | 234 ms |
| Sep 19, 2026 | 233 ms |
| Sep 26, 2026 | 209 ms |
| Oct 3, 2026 | 189 ms |
| Oct 10, 2026 | 178 ms |
| Oct 17, 2026 | 173 ms |
| Oct 24, 2026 | 182 ms |
| Oct 31, 2026 | 170 ms |
| Nov 7, 2026 | 171 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
2.5 s · 831 KiBAbout 831 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.5 s faster on a phone.
Render-blocking requests
2.5 s10 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.
Mobile performance score: 20
20/100Your mobile performance score is 20. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 6.4 s
A phone's processor spends 6.4 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Clarity, Shopify and Klaviyo and others), adding 1.0 MB and 583 ms of main-thread time.
Use efficient cache lifetimes
350 ms · 152 KiB30 files are served with short cache lifetimes, so returning visitors download them again (152 KiB).
11 long tasks on the main thread
11 long tasks block the main thread while loading, the longest for 399 ms. During a long task the page ignores taps.
Reduce unused CSS
300 ms · 44 KiBAbout 44 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
2,401 HTML elements
The page has 2,401 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Shopify adds 125 ms
125 msShopify costs a phone 125 ms of main-thread work and 345 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
235 KiB10 images could be 235 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Minify JavaScript
25 KiB25 KiB could be saved by minifying JavaScript.
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Duplicated JavaScript
11 KiB11 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.64
0.64For real visitors the layout shifts by 0.64 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 14.1 s
14.1 sYour largest element takes 14.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 21.6 s
21.6 sThe page becomes fully interactive after 21.6 s. Good is under 3.8 s.
Cumulative Layout Shift: 0.58
0.58The layout shifts by 0.58 while loading, so content jumps under the reader's thumb. Good is under 0.1.
First Contentful Paint: 4.2 s
4.2 sThe first text or image appears after 4.2 s on a phone. Good is under 1.8 s.
Speed Index: 7.6 s
7.6 sVisually, the page fills in at 7.6 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 693 ms
693 msScripts block taps and scrolling for 693 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 2.6 s
2.6 sReal visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.3 s
2.3 sReal visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.
Tap response (INP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 173 ms to 171 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.7 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
1 checks passed
Real-user INP: 188 ms
188 msReal visitors wait 188 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Images and page weight
Page weight: 4.1 MB in 383 requests
4.1 MBYour homepage downloads 4.1 MB in 383 requests on a phone: scripts 2.0 MB (103), images 964 KiB (66) and other files 953 KiB (182). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Luxury_suitcases_on_a_VIP_ribbon.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 1.2 g of CO₂ per visit
1.17 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.17 g of CO₂e: 140.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Scrollable region must have keyboard access (2 elements)
Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (47 elements)
All page content should be contained by landmarks: 47 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 44 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (68 characters)
Your title is 68 characters, so Google will cut it off around 60: “Miamily: Carry On Luggage & Kids' Ride On Suitcases – MiaMily Europe”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
2 H1 headlines
There are 2 <h1> headlines (“.logo_image { max-height: unset!important; width:…” and “.logo_image { max-height: unset!important; width:…”). One clear main headline is easier for people and search engines.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
163 internal links, 8 external
The homepage links to 163 pages on miamily.eu and 8 external pages.
4 checks passed
Meta description: 132 characters
Your meta description is 132 characters: “Discover Miamily's range of carry on luggage, including suitcases with seats and ride on options for kids. Perfect for …”.
Canonical URL set
The canonical URL is https://miamily.eu/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://miamily.eu/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (983 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://miamily.eu/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a meta description
https://miamily.eu/collections/luggage and https://miamily.eu/collections/luggage-accessories use the same meta description. A description written for each page earns more clicks.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 50 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
34 small tap targets
34 of 77 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 52 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 732 words of copy
The homepage carries about 732 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP” and “JOIN VIP LIST”.
10 calls to action
The homepage has 10 calls to action, for example “Return to shop”, “Shop” and “Where to Shop”.
6 short forms
6 short forms (0 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
10 cookies set on arrival
10Opening the homepage sets 10 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
39 other companies contacted
Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at miamily.eu, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 18 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Geo Pro Geolocation · Cvc Multi Currency · Addingwell · T Lab Ai Translate · Microsoft Clarity · Cooee · Zipchat Ai Chatbot · Klaviyo Email Marketing Sms · Instafeed · Easylocation · Ecomsend Restock · Addrevenue · googleapis.com · cloudfront.net · miamily.eu · queen.one · amazonaws.com · Selleasy
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on miamily.eu, including 20 speed issues, 5 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.