middo.dk website review

17 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

2 third-party services load with your homepage (Shopify and shop.app), adding 63 KiB and 17 ms of main-thread time.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 files are served with short cache lifetimes, so returning visitors download them again (4 KiB).

Visually, the page fills in at 4.3 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.28 g of CO₂e: 33.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 16 characters: “Middo Denemarken”. Between 30 and 65 characters leaves room to say what you do and for whom.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

The homepage links to 14 pages on middo.dk and 1 external page.

Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://middo.dk/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://middo.dk/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://middo.dk/collections/all, https://middo.dk/pages/contact, https://middo.dk/customer_authentication/redirect and https://middo.dk/policies/privacy-policy have no meta description, so Google writes the search snippet from whatever text it finds.

https://middo.dk/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

https://middo.dk/collections/all and https://middo.dk/pages/contact have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 4 pages linked from your homepage and read each the way a search engine does.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 61 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.