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midsouthmaze.com website review

Visit site (opens in a new tab)Reviewed 12 November 202620 issues · 77 checks

This review found 20 issues worth fixing on midsouthmaze.com, 3 of them high impact, across 77 checks. The most urgent: no call to action on the first screen. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.5 s1.4 sSep 26Nov 71.4 s
Show as table
DateReal-visitor load time (LCP)
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.5 s
Oct 17, 20261.4 s
Oct 24, 20261.4 s
Oct 31, 20261.4 s
Nov 7, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
105 ms94 msOct 3Nov 7103 ms
Show as table
DateReal-visitor tap response (INP)
Oct 3, 202695 ms
Oct 10, 202696 ms
Oct 17, 202697 ms
Oct 24, 2026100 ms
Oct 31, 2026104 ms
Nov 7, 2026103 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of midsouthmaze.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. midsouthmaze.com at 0.4 s0.4 s
  2. midsouthmaze.com at 0.8 s0.8 s
  3. midsouthmaze.com at 1.1 s1.1 s
  4. midsouthmaze.com at 1.5 s1.5 s
  5. midsouthmaze.com at 1.9 s1.9 s
  6. midsouthmaze.com at 2.3 s2.3 s
  7. midsouthmaze.com at 2.6 s2.6 s
  8. midsouthmaze.com at 3.0 s3.0 s

Speed

3 to fix92
  • Render-blocking requests

    700 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

  • Reduce unused CSS

    300 ms · 57 KiB

    About 57 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Shopify adds 120 ms

    120 ms

    Shopify costs a phone 120 ms of main-thread work and 352 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Google CDN and Google Tag Manager and others), adding 578 KiB and 335 ms of main-thread time.

  • Reduce unused JavaScript

    130 ms · 130 KiB

    About 130 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 130 ms faster on a phone.

  • Improve image delivery

    64 KiB

    2 images could be 64 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 61 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    34 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (34 KiB).

  • Legacy JavaScript

    10 KiB

    Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

3 checks passed
  • Mobile performance score: 92

    92/100

    Your mobile performance score is 92. That is in Google's “good” band (90 and up).

  • Main-thread work: 1.5 s

    A phone's processor spends 1.5 s on main-thread work while loading, 662 ms of it running JavaScript. That is comfortably low.

  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Time to Interactive: 7.2 s

    7.2 s

    The page becomes fully interactive after 7.2 s. Good is under 3.8 s.

  • Largest Contentful Paint: 2.9 s

    2.9 s

    Your largest element takes 2.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “7777 Walnut Grove Rd. Memphis, TN 38120 THANK YOU FOR A WON…”.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 95 ms to 103 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 79 ms

    79 ms

    Real visitors wait 79 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 686 ms

    686 ms

    Real visitors wait 686 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.096

    0.096

    The layout barely moves while loading (CLS 0.096, good is under 0.1).

  • Speed Index: 2.4 s

    2.4 s

    Visually, the page fills in at 2.4 s (Speed Index), inside the 3.4 s “good” threshold.

  • Total Blocking Time: 6 ms

    6 ms

    Scripts block the page for only 6 ms while loading. Good is under 200 ms.

Images and page weight

100
  • 1 image below the first screen load straight away

    1 image further down the page (20 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 0.5 g of CO₂ per visit

    0.50 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.50 g of CO₂e: 59.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Page weight: 1.8 MB in 240 requests

    1.8 MB

    Your homepage downloads 1.8 MB in 240 requests on a phone: other files 816 KiB (120), scripts 658 KiB (99) and images 159 KiB (6). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9197
  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9288
  • Title is short (18 characters)

    Your title is only 18 characters: “The Mid-South Maze”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is long (272 characters)

    Your meta description is 272 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 31 internal links, 5 external

    The homepage links to 31 pages on midsouthmaze.com and 5 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “<img src="//midsouthmaze.com/cdn/shop/files/14333642_10154552883623256_8704881983475402072_n_200x.png?v=1621648340" src…”.

  • Canonical URL set

    The canonical URL is https://midsouthmaze.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://midsouthmaze.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (523 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://midsouthmaze.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 3 pages without a meta description

    https://midsouthmaze.com/pages/contact-us, https://midsouthmaze.com/policies/terms-of-service and https://midsouthmaze.com/policies/refund-policy have no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages without an H1

    https://midsouthmaze.com/pages/party, https://midsouthmaze.com/pages/fieldtrip, https://midsouthmaze.com/pages/haunted-maze, https://midsouthmaze.com/pages/merch and https://midsouthmaze.com/pages/contact-us have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

1 to fixGoogle 7797
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    9 of 11 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix56
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 295 words of copy

    The homepage carries about 295 words of visible text.

3 checks passed
  • 5 calls to action

    The homepage has 5 calls to action, for example “Contact Us”, “Subscribe” and “Contact The Maze”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 20 other companies contacted

    Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at midsouthmaze.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 5 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Inbox · Term Of Use Checkbox · layouthub.com · secomapp.com · nfcube.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Analytics
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 20 issues on midsouthmaze.com, including 7 speed issues, 2 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
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