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misalosangeles.com website review

Visit site (opens in a new tab)Reviewed 7 November 202650 issues · 95 checks

This review found 50 issues worth fixing on misalosangeles.com, 17 of them high impact, across 95 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s974 msMay 16Oct 312.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.4 s
May 23, 20261.2 s
May 30, 20261.1 s
Jun 6, 20261.2 s
Jun 13, 20261.2 s
Jun 20, 20261.3 s
Jun 27, 20262.0 s
Jul 4, 20262.2 s
Jul 11, 20262.1 s
Jul 18, 20262.1 s
Jul 25, 20262.0 s
Aug 1, 20261.5 s
Aug 8, 20261.3 s
Aug 15, 20261.2 s
Aug 22, 20261.2 s
Aug 29, 20261.5 s
Sep 5, 20261.7 s
Sep 12, 20261.9 s
Sep 19, 20262.0 s
Sep 26, 20262.0 s
Oct 3, 20262.2 s
Oct 10, 20262.2 s
Oct 17, 20262.2 s
Oct 24, 20262.1 s
Oct 31, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
98 ms59 msMay 16Oct 3184 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202670 ms
May 23, 202667 ms
May 30, 202663 ms
Jun 6, 202664 ms
Jun 13, 202666 ms
Jun 20, 202669 ms
Jun 27, 202679 ms
Jul 4, 202689 ms
Jul 11, 202689 ms
Jul 18, 202687 ms
Jul 25, 202687 ms
Aug 1, 202671 ms
Aug 8, 202671 ms
Aug 15, 202671 ms
Aug 22, 202670 ms
Aug 29, 202678 ms
Sep 5, 202679 ms
Sep 12, 202680 ms
Sep 19, 202688 ms
Sep 26, 202688 ms
Oct 3, 202691 ms
Oct 10, 202693 ms
Oct 17, 202690 ms
Oct 24, 202688 ms
Oct 31, 202684 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of misalosangeles.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. misalosangeles.com at 0.4 s0.4 s
  2. misalosangeles.com at 0.8 s0.8 s
  3. misalosangeles.com at 1.2 s1.2 s
  4. misalosangeles.com at 1.7 s1.7 s
  5. misalosangeles.com at 2.1 s2.1 s
  6. misalosangeles.com at 2.5 s2.5 s
  7. misalosangeles.com at 2.9 s2.9 s
  8. misalosangeles.com at 3.3 s3.3 s

Speed

12 to fix56
  • Improve image delivery

    7.9 s · 1.7 MB

    6 images could be 1.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 7.9 s faster on a phone.

  • Reduce unused JavaScript

    4.0 s · 711 KiB

    About 711 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.0 s faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, Accessibe Accessibility Overlay and Vimeo and others), adding 6.0 MB and 717 ms of main-thread time.

  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    600 ms · 215 KiB

    39 files are served with short cache lifetimes, so returning visitors download them again (215 KiB).

  • Render-blocking requests

    750 ms

    19 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • Vimeo adds 122 ms

    122 ms

    Vimeo costs a phone 122 ms of main-thread work and 5.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    450 ms · 41 KiB

    About 41 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Legacy JavaScript

    350 ms · 57 KiB

    Polyfills for old browsers add 57 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

  • Main-thread work: 3.3 s

    A phone's processor spends 3.3 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Minify JavaScript

    300 ms · 5 KiB

    5 KiB could be saved by minifying JavaScript.

  • Klaviyo adds 151 ms

    151 ms

    Klaviyo costs a phone 151 ms of main-thread work and 313 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 162 ms. During a long task the page ignores taps.

  • Minify CSS

    150 ms · 4 KiB

    4 KiB could be saved by minifying CSS.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 34.3 s

    34.3 s

    Your largest element takes 34.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Fall '26”.

  • Time to Interactive: 34.5 s

    34.5 s

    The page becomes fully interactive after 34.5 s. Good is under 3.8 s.

  • Speed Index: 10.3 s

    10.3 s

    Visually, the page fills in at 10.3 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.1 s

    3.1 s

    The first text or image appears after 3.1 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 3.2 s

    3.2 s

    Real visitors wait 3.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.22

    0.22

    For real visitors the layout shifts by 0.22 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 26% slower for real visitors

    +26%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 70 ms to 84 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 60% slower for real visitors

    +60%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 29 images without width and height

    29 images have no width and height attributes, so the layout jumps as each one loads.

  • Total Blocking Time: 214 ms

    214 ms

    Scripts block taps and scrolling for 214 ms in total while the page loads. Good is under 200 ms.

3 checks passed
  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 570 ms

    570 ms

    Real visitors wait 570 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.078

    0.078

    The layout barely moves while loading (CLS 0.078, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 10.8 MB in 354 requests

    10.8 MB

    Your homepage downloads 10.8 MB in 354 requests on a phone: other files 5.3 MB (156), images 3.1 MB (53) and scripts 1.8 MB (114). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (100 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 3.1 g of CO₂ per visit

    3.06 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.06 g of CO₂e: 366.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

11 to fixGoogle 8585
  • Orphan list items

    Some list items are not inside a list.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Form elements should have a visible label (2 elements)

    Form elements should have a visible label: 2 elements on the page fail this check, rated serious by axe-core.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • Links must have discernible text (1 element)

    Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (48 elements)

    All page content should be contained by landmarks: 48 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 52 images in the HTML carry an alt attribute.

  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 12 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9281
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (16 characters)

    Your title is only 16 characters: “MISA Los Angeles”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 3 links crawlers can't follow

    3 links have no real href, so search engines can't follow them.

  • 235 internal links, 9 external

    The homepage links to 235 pages on misalosangeles.com and 9 external pages.

6 checks passed
  • Meta description: 109 characters

    Your meta description is 109 characters: “Welcome to the Official Site of MISA Los Angeles: featuring ready to wear and accessories for every occasion.”.

  • Canonical URL set

    The canonical URL is https://www.misalosangeles.com/.

  • Structured data in place

    Structured data found: Organization and Website.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.misalosangeles.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.misalosangeles.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 73 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    1 page of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 1 page that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 1 page that loaded have a <title>.

Best practices

5 to fixGoogle 5469
  • 2 broken images

    2 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=5796276&Ver=2&mid=fde15c0b-9c85-4226-af2d-b3b535ed064a&bo=1&sid=66ee4490dacf11f18396a306604d33be&vid=66ee94d0dacf11f1b82fbd1c5a0a36d9&vids=1&msclkid=N&pi=918639831&lg=.

  • 23 small tap targets

    23 of 45 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 third-party cookies

    3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “%c%d font-size:0;color:transparent NaN”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

6 to fix56
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 104 words

    The homepage has only about 104 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Contact” and “Subscribe”.

  • 6 short forms

    6 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Hotjar.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 24 cookies set on arrival

    24

    Opening the homepage sets 24 cookies, 4 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 52 other companies contacted

    Loading the homepage contacts 52 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at misalosangeles.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Loop Returns · justuno.com · chimpstatic.com · adroll.com · rise-ai.com · b-cdn.net · useamp.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Hotjar
Hosting
Shopify

Company

Headquarters
Los Angeles

Upkeep, stack, hiring and company data from programmable.info

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This review found 50 issues on misalosangeles.com, including 23 speed issues, 3 SEO issues and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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