Website review, no card needed

mirto.com logo

mirto.com website review

Visit site (opens in a new tab)Reviewed 21 October 202634 issues · 83 checks

This review found 34 issues worth fixing on mirto.com, 11 of them high impact, across 83 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s1.5 sMay 2Oct 172.4 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.9 s
May 9, 20262.0 s
May 16, 20262.0 s
May 23, 20262.0 s
May 30, 20261.9 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.7 s
Jun 27, 20261.6 s
Jul 4, 20261.6 s
Jul 11, 20261.6 s
Jul 18, 20261.7 s
Jul 25, 20261.9 s
Aug 1, 20262.0 s
Aug 8, 20262.0 s
Aug 15, 20262.1 s
Aug 22, 20262.2 s
Aug 29, 20262.3 s
Sep 5, 20262.4 s
Sep 12, 20262.5 s
Sep 19, 20262.5 s
Sep 26, 20262.5 s
Oct 3, 20262.5 s
Oct 10, 20262.3 s
Oct 17, 20262.4 s
Real-visitor tap response (INP)75th percentile, phones
129 ms104 msMay 2Oct 17120 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026108 ms
May 9, 2026110 ms
May 16, 2026111 ms
May 23, 2026114 ms
May 30, 2026116 ms
Jun 6, 2026116 ms
Jun 13, 2026115 ms
Jun 20, 2026114 ms
Jun 27, 2026112 ms
Jul 4, 2026111 ms
Jul 11, 2026109 ms
Jul 18, 2026107 ms
Jul 25, 2026109 ms
Aug 1, 2026111 ms
Aug 8, 2026112 ms
Aug 15, 2026112 ms
Aug 22, 2026112 ms
Aug 29, 2026113 ms
Sep 5, 2026117 ms
Sep 12, 2026121 ms
Sep 19, 2026123 ms
Sep 26, 2026126 ms
Oct 3, 2026123 ms
Oct 10, 2026120 ms
Oct 17, 2026120 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mirto.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mirto.com at 0.5 s0.5 s
  2. mirto.com at 0.9 s0.9 s
  3. mirto.com at 1.4 s1.4 s
  4. mirto.com at 1.8 s1.8 s
  5. mirto.com at 2.3 s2.3 s
  6. mirto.com at 2.8 s2.8 s
  7. mirto.com at 3.2 s3.2 s
  8. mirto.com at 3.7 s3.7 s

Speed

7 to fix58
  • Reduce unused JavaScript

    1.8 s · 329 KiB

    About 329 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.

  • 3,397 HTML elements

    The page has 3,397 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 58

    58/100

    Your mobile performance score is 58 (desktop: 64). Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    700 ms · 61 KiB

    10 files are served with short cache lifetimes, so returning visitors download them again (61 KiB).

  • Reduce unused CSS

    450 ms · 80 KiB

    About 80 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Render-blocking requests

    450 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • Google Tag Manager adds 205 ms

    205 ms

    Google Tag Manager costs a phone 205 ms of main-thread work and 354 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Klaviyo and Klarna and others), adding 882 KiB and 336 ms of main-thread time.

  • Legacy JavaScript

    150 ms · 23 KiB

    Polyfills for old browsers add 23 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify CSS

    150 ms · 11 KiB

    11 KiB could be saved by minifying CSS.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 150 ms. During a long task the page ignores taps.

  • Improve image delivery

    20 KiB

    1 image could be 20 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Duplicated JavaScript

    11 KiB

    11 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.5 s

    A phone's processor spends 1.5 s on main-thread work while loading, 639 ms of it running JavaScript. That is comfortably low.

  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 17.0 s

    17.0 s

    Your largest element takes 17.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 17.1 s

    17.1 s

    The page becomes fully interactive after 17.1 s. Good is under 3.8 s.

  • First Contentful Paint: 4.3 s

    4.3 s

    The first text or image appears after 4.3 s on a phone. Good is under 1.8 s.

  • Speed Index: 7.3 s

    7.3 s

    Visually, the page fills in at 7.3 s (Speed Index). Good is under 3.4 s.

  • Largest content (LCP) got 22% slower for real visitors

    +22%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Tap response (INP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 108 ms to 120 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 160 ms

    160 ms

    Real visitors wait 160 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 538 ms

    538 ms

    Real visitors wait 538 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 147 ms

    147 ms

    Scripts block the page for only 147 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix81
  • Page weight: 2.4 MB in 186 requests

    2.4 MB

    Your homepage downloads 2.4 MB in 186 requests on a phone: scripts 1.1 MB (71), other files 699 KiB (92) and images 361 KiB (9). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    HEADER_COLECCION_HOMBRE-M.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.7 g of CO₂ per visit

    0.67 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.67 g of CO₂e: 80.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8792
  • Unlabelled dropdowns

    1 dropdown has no label.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (6 elements)

    All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9289
  • 2 H1 headlines

    There are 2 <h1> headlines (“” and “”). One clear main headline is easier for people and search engines.

  • Meta description is long (227 characters)

    Your meta description is 227 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 542 internal links, 21 external

    The homepage links to 542 pages on mirto.com and 21 external pages.

6 checks passed
  • Title: 35 characters

    Your title is a healthy 35 characters: “MIRTO | Web Oficial | Compra Online”.

  • Canonical URL set

    The canonical URL is https://mirto.com/.

  • Structured data in place

    Structured data found: OnlineStore and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://mirto.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,753 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://mirto.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://mirto.com/collections/camisas-manga-corta/camisas-manga-corta, whose canonical is https://mirto.com/collections/camisas-manga-corta. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page without an H1

    https://mirto.com/pages/hombre has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 150 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7785
  • 15 small tap targets

    15 of 32 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“CSS appearance value `slider-vertical` is not standardized and will be removed.”).

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix43
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 196 words

    The homepage has only about 196 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

2 checks passed
  • 4 short forms

    4 short forms (7 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 24 other companies contacted

    Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mirto.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager

Company

Founded
1956

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 34 issues on mirto.com, including 12 speed issues, 3 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25