moasure.no website review

The page has 4,463 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (ZenDesk, Clarity and Shopify and others), adding 1.3 MB and 753 ms of main-thread time.

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.

13 images could be 507 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.

About 430 KiB of JavaScript is downloaded but never used on this page.

A phone's processor spends 3.6 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

About 30 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

ZenDesk costs a phone 205 ms of main-thread work and 431 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 132 ms of main-thread work and 303 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

10 files are served with short cache lifetimes, so returning visitors download them again (75 KiB).

7 long tasks block the main thread while loading, the longest for 139 ms. During a long task the page ignores taps.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying CSS.

The page becomes fully interactive after 14.9 s. Good is under 3.8 s.

Your largest element takes 5.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The layout shifts by 0.344 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Visually, the page fills in at 4.1 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.5 MB in 354 requests on a phone: scripts 1.3 MB (93), other files 1.0 MB (185) and images 952 KiB (38). Under 2 MB keeps phones on slow connections fast.

10 images (1.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image is downloaded at several times the size a phone draws it, for example home-hero-logo-8.webp at 390 px wide, shown at 120 px. Resized copies would save about 11 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 0.99 g of CO₂e: 118.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

17 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 15 characters: “Moasure Sverige”. Between 30 and 65 characters leaves room to say what you do and for whom.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

Your <h1> is empty.

The homepage links to 92 pages on moasure.no and 13 external pages.

https://moasure.no/pages/upptack-moasure, https://moasure.no/pages/discover-moasure-lx1, https://moasure.no/products/moasure-lx1, https://moasure.no/pages/moasure-landskapsarkitekter, https://moasure.no/pages/moasure-civil-konstruktion and https://moasure.no/pages/moasure-asfalt and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://moasure.no/pages/upptack-moasure, https://moasure.no/pages/industries-artificial-grass, https://moasure.no/pages/industries-decking, https://moasure.no/pages/industries-fencing and https://moasure.no/pages/pooler-spa-och-utomhusmiljoer have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 43 found) and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 462 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 15 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.