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mobly.com.br website review
Visit site (opens in a new tab)Reviewed 2 November 202652 issues · 87 checks
This review found 52 issues worth fixing on mobly.com.br, 29 of them high impact, across 87 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
56FClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.7 s |
| May 23, 2026 | 3.7 s |
| May 30, 2026 | 3.6 s |
| Jun 6, 2026 | 3.6 s |
| Jun 13, 2026 | 3.7 s |
| Jun 20, 2026 | 3.7 s |
| Jun 27, 2026 | 3.7 s |
| Jul 4, 2026 | 3.7 s |
| Jul 11, 2026 | 3.6 s |
| Jul 18, 2026 | 3.6 s |
| Jul 25, 2026 | 3.7 s |
| Aug 1, 2026 | 3.8 s |
| Aug 8, 2026 | 3.9 s |
| Aug 15, 2026 | 4.0 s |
| Aug 22, 2026 | 4.1 s |
| Aug 29, 2026 | 4.0 s |
| Sep 5, 2026 | 3.9 s |
| Sep 12, 2026 | 3.9 s |
| Sep 19, 2026 | 3.9 s |
| Sep 26, 2026 | 3.9 s |
| Oct 3, 2026 | 3.9 s |
| Oct 10, 2026 | 3.9 s |
| Oct 17, 2026 | 3.9 s |
| Oct 24, 2026 | 3.8 s |
| Oct 31, 2026 | 3.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 360 ms |
| May 23, 2026 | 354 ms |
| May 30, 2026 | 344 ms |
| Jun 6, 2026 | 342 ms |
| Jun 13, 2026 | 344 ms |
| Jun 20, 2026 | 347 ms |
| Jun 27, 2026 | 352 ms |
| Jul 4, 2026 | 354 ms |
| Jul 11, 2026 | 348 ms |
| Jul 18, 2026 | 343 ms |
| Jul 25, 2026 | 340 ms |
| Aug 1, 2026 | 342 ms |
| Aug 8, 2026 | 351 ms |
| Aug 15, 2026 | 356 ms |
| Aug 22, 2026 | 353 ms |
| Aug 29, 2026 | 348 ms |
| Sep 5, 2026 | 343 ms |
| Sep 12, 2026 | 342 ms |
| Sep 19, 2026 | 350 ms |
| Sep 26, 2026 | 360 ms |
| Oct 3, 2026 | 370 ms |
| Oct 10, 2026 | 375 ms |
| Oct 17, 2026 | 363 ms |
| Oct 24, 2026 | 355 ms |
| Oct 31, 2026 | 347 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.2 s
1.6 s
2.0 s
2.4 s
2.8 s
3.2 s
Speed
Improve image delivery
2.3 s · 1.5 MB23 images could be 1.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.3 s faster on a phone.
10,681 HTML elements
The page has 10,681 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 23
23/100Your mobile performance score is 23. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.1 s
A phone's processor spends 5.1 s on main-thread work while loading, 3.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused JavaScript
750 ms · 750 KiBAbout 750 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.
Use efficient cache lifetimes
300 ms · 917 KiB42 files are served with short cache lifetimes, so returning visitors download them again (917 KiB).
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and Insider and others), adding 1.6 MB and 1.0 s of main-thread time.
Google Tag Manager adds 512 ms
512 msGoogle Tag Manager costs a phone 512 ms of main-thread work and 715 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
17 long tasks on the main thread
17 long tasks block the main thread while loading, the longest for 383 ms. During a long task the page ignores taps.
Reduce unused CSS
253 KiBAbout 253 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
150 ms · 70 KiBPolyfills for old browsers add 70 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify CSS
15 KiB15 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 130 ms
130 msYour server sent the HTML in 130 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.0 s
4.0 sReal visitors wait 4.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 562 ms
562 msReal visitors wait 562 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.26
0.26For real visitors the layout shifts by 0.26 (75th percentile). Good is under 0.1.
Real-user TTFB: 2.2 s
2.2 sReal visitors wait 2.2 s for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 8.3 s
8.3 sThe first text or image appears after 8.3 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 18.1 s
18.1 sYour largest element takes 18.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Esquenta Black”.
Time to Interactive: 37.4 s
37.4 sThe page becomes fully interactive after 37.4 s. Good is under 3.8 s.
Speed Index: 8.3 s
8.3 sVisually, the page fills in at 8.3 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 927 ms
927 msScripts block taps and scrolling for 927 ms in total while the page loads. Good is under 200 ms.
Cumulative Layout Shift: 0.254
0.254The layout shifts by 0.254 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Real-user FCP: 2.8 s
2.8 sReal visitors see the first content after 2.8 s (75th percentile). Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 360 ms to 347 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.7 s to 3.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 7.0 MB in 273 requests
7.0 MBYour homepage downloads 7.0 MB in 273 requests on a phone: images 2.7 MB (122), scripts 2.5 MB (67) and HTML 1.4 MB (4). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
slider-mobile.png weighs 619 KiB. On a phone connection a single image that size takes seconds.
4 images far larger than shown
591 KiB4 images are downloaded at several times the size a phone draws them, for example slider-mobile.png at 1,656 px wide, shown at 390 px. Resized copies would save about 591 KiB.
7 images in older formats
7 images (1.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
An image on the first screen is lazy-loaded
slider-mobile.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 2.0 g of CO₂ per visit
2.00 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.00 g of CO₂e: 239.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Invalid ARIA attributes
1 element use ARIA attributes their role does not allow, which confuses screen readers.
11 text elements with low contrast
11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Links must have discernible text (7 elements)
Links must have discernible text: 7 elements on the page fail this check, rated serious by axe-core.
ARIA dialog and alertdialog nodes should have an accessible name (1 element)
ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
Interactive controls must not be nested (1 element)
Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.
189 images without alt text
189 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (13 elements)
All page content should be contained by landmarks: 13 elements on the page fail this check, rated moderate by axe-core.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
Structured data has 1 problem
Structured data found (WebSite) but with 1 problem, for example “WebSite: missing name”.
464 internal links, 0 external
The homepage links to 464 pages on mobly.com.br and 0 external pages.
5 checks passed
Meta description: 155 characters
Your meta description is 155 characters: “Bem-vindo à maior loja de móveis e artigos de decoração online do Brasil. A Mobly tem tudo para sua casa. Confira! ✓10x…”.
Title: 45 characters
Your title is a healthy 45 characters: “Mobly | Loja de Móveis e Artigos de Decoração”.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.mobly.com.br/sitemap_full_1.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Other pages
15 pages without a title
/auto-atendimento, /moveis/sofas, /moveis/sofas-camas, /moveis/poltronas-sala, /moveis/racks-paineis-estantes-home-theater and /moveis/guarda-roupas and 9 others have no <title>, so Google invents the link text in results.
15 pages without a meta description
/auto-atendimento, /moveis/sofas, /moveis/sofas-camas, /moveis/poltronas-sala, /moveis/racks-paineis-estantes-home-theater and /moveis/guarda-roupas and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 pages without an H1
/auto-atendimento, /moveis/sofas, /moveis/sofas-camas, /moveis/poltronas-sala, /moveis/racks-paineis-estantes-home-theater and /moveis/guarda-roupas and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
4 pages slow to respond
/moveis/guarda-roupas, /moveis/comodas, /moveis/mesas-cabeceira and /infantil/moveis-infantis took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 185 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Best practices
2 broken images
2 images failed to load on a phone, for example https://xuojhr.mobly.com.br/g/uids?pld=PcBNjy2sNs32P93OwTyID5mvfE-Lgg2JraiL5KanUDgZP8ZziPiZi0eUQcKAJCP6wlGS3esFXEH2soLXCHWrVeFDFMp24XeOEoM8k25Jr_44hh0tR4HBJSOLr-hnJjKz8eEdE-gB4nj1annhGmNpq8wO3G2XqSRXM.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Uncaught Error: Minified React error #418; visit https://react.dev/errors/418?args[]=HTML&args[]= for the full message …”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
29 of 31 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 94 words
The homepage has only about 94 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
2 checks passed
1 call to action
The homepage has 1 call to action, for example “Pet Shop”.
1 short form
A short form (1 field at most) is right on the homepage.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Hotjar and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
28 cookies set on arrival
28Opening the homepage sets 28 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
48 other companies contacted
Loading the homepage contacts 48 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mobly.com.br, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Next.js
- Hosting
- CloudFront
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 52 issues on mobly.com.br, including 23 speed issues, 3 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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