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mobonline.com.br website review

Visit site (opens in a new tab)Reviewed 29 October 202644 issues · 81 checks

This review found 44 issues worth fixing on mobonline.com.br, 19 of them high impact, across 81 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.2 s2.9 sMay 9Oct 243.9 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20264.0 s
May 16, 20263.9 s
May 23, 20264.0 s
May 30, 20263.9 s
Jun 6, 20263.9 s
Jun 13, 20263.9 s
Jun 20, 20263.9 s
Jun 27, 20263.8 s
Jul 4, 20263.8 s
Jul 11, 20263.6 s
Jul 18, 20263.4 s
Jul 25, 20263.2 s
Aug 1, 20263.1 s
Aug 8, 20263.1 s
Aug 15, 20263.0 s
Aug 22, 20263.2 s
Aug 29, 20263.3 s
Sep 5, 20263.5 s
Sep 12, 20263.6 s
Sep 19, 20263.6 s
Sep 26, 20263.6 s
Oct 3, 20263.6 s
Oct 10, 20263.8 s
Oct 17, 20263.9 s
Oct 24, 20263.9 s
Real-visitor tap response (INP)75th percentile, phones
135 ms118 msMay 9Oct 24126 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026129 ms
May 16, 2026127 ms
May 23, 2026126 ms
May 30, 2026125 ms
Jun 6, 2026126 ms
Jun 13, 2026127 ms
Jun 20, 2026128 ms
Jun 27, 2026129 ms
Jul 4, 2026132 ms
Jul 11, 2026133 ms
Jul 18, 2026130 ms
Jul 25, 2026129 ms
Aug 1, 2026128 ms
Aug 8, 2026127 ms
Aug 15, 2026125 ms
Aug 22, 2026126 ms
Aug 29, 2026126 ms
Sep 5, 2026124 ms
Sep 12, 2026125 ms
Sep 19, 2026121 ms
Sep 26, 2026120 ms
Oct 3, 2026120 ms
Oct 10, 2026121 ms
Oct 17, 2026123 ms
Oct 24, 2026126 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mobonline.com.br (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mobonline.com.br at 0.7 s0.7 s
  2. mobonline.com.br at 1.4 s1.4 s
  3. mobonline.com.br at 2.1 s2.1 s
  4. mobonline.com.br at 2.8 s2.8 s
  5. mobonline.com.br at 3.6 s3.6 s
  6. mobonline.com.br at 4.3 s4.3 s
  7. mobonline.com.br at 5.0 s5.0 s
  8. mobonline.com.br at 5.7 s5.7 s

Speed

8 to fix38
  • Improve image delivery

    9.1 s · 1.6 MB

    9 images could be 1.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 9.1 s faster on a phone.

  • Render-blocking requests

    1.8 s

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.

  • Reduce unused JavaScript

    1.1 s · 517 KiB

    About 517 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 38

    38/100

    Your mobile performance score is 38. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (vtexassets.com, Google Tag Manager and Facebook and others), adding 3.4 MB and 695 ms of main-thread time.

  • Use efficient cache lifetimes

    450 ms · 378 KiB

    15 files are served with short cache lifetimes, so returning visitors download them again (378 KiB).

  • vtexassets.com adds 296 ms

    296 ms

    vtexassets.com costs a phone 296 ms of main-thread work and 2.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 169 ms

    169 ms

    Google Tag Manager costs a phone 169 ms of main-thread work and 346 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 66 KiB

    About 66 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 47 KiB

    Polyfills for old browsers add 47 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 118 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify JavaScript

    4 KiB

    4 KiB could be saved by minifying JavaScript.

2 checks passed
  • Main-thread work: 1.4 s

    A phone's processor spends 1.4 s on main-thread work while loading, 858 ms of it running JavaScript. That is comfortably low.

  • Server response: 69 ms

    69 ms

    Your server sent the HTML in 69 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 17.1 s

    17.1 s

    Your largest element takes 17.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Frete grátis”.

  • Time to Interactive: 21.6 s

    21.6 s

    The page becomes fully interactive after 21.6 s. Good is under 3.8 s.

  • Speed Index: 11.5 s

    11.5 s

    Visually, the page fills in at 11.5 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.655

    0.655

    The layout shifts by 0.655 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

  • 12 images without width and height

    12 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 129 ms to 126 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.0 s to 3.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 77 ms

    77 ms

    Real visitors wait 77 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Total Blocking Time: 39 ms

    39 ms

    Scripts block the page for only 39 ms while loading. Good is under 200 ms.

Images and page weight

4 to fix43
  • 9 images far larger than shown

    1.1 MB

    9 images are downloaded at several times the size a phone draws them, for example 33422c25-38a9-4b6c-afb3-b3b80c07f975___af4e0b09dae97afb98d84 at 1,540 px wide, shown at 390 px. Resized copies would save about 1.1 MB.

  • 1 image over 500 KB

    33422c25-38a9-4b6c-afb3-b3b80c07f975___af4e0b09dae97afb98d84 weighs 512 KiB. On a phone connection a single image that size takes seconds.

  • Page weight: 3.6 MB in 100 requests

    3.6 MB

    Your homepage downloads 3.6 MB in 100 requests on a phone: images 1.9 MB (15), scripts 1.5 MB (54) and HTML 97 KiB (1). Under 2 MB keeps phones on slow connections fast.

  • 2 images below the first screen load straight away

    2 images further down the page (436 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.0 g of CO₂ per visit

    1.02 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.02 g of CO₂e: 122.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

7 to fixGoogle 8586
  • Hidden but focusable

    3 elements hidden from screen readers can still receive keyboard focus.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 9 links without text

    9 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 29 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 35 WCAG 2.2 A/AA and best-practice rules on the phone render: 29 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 10076
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (25 characters)

    Your title is only 25 characters: “MOB Moda premium feminina”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Structured data has 1 problem

    Structured data found (WebSite) but with 1 problem, for example “WebSite: missing name”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 123 internal links, 0 external

    The homepage links to 123 pages on mobonline.com.br and 0 external pages.

4 checks passed
  • Meta description: 138 characters

    Your meta description is 138 characters: “Roupas femininas MOB: onde a moda brasileira se transforma em expressão. Conheça as peças pensadas para mergulhar no me…”.

  • Canonical URL set

    The canonical URL is https://www.mobonline.com.br/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.mobonline.com.br/sitemap.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes https://www.mobonline.com.br/llms.txt (2 KiB, 13 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix75
  • 2 pages without a title

    https://www.mobonline.com.br/roupas/vestidos/vestido-longo and https://www.mobonline.com.br/roupas/blusas/regatas have no <title>, so Google invents the link text in results.

  • 2 pages without a meta description

    https://www.mobonline.com.br/roupas/vestidos/vestido-longo and https://www.mobonline.com.br/roupas/blusas/regatas have no meta description, so Google writes the search snippet from whatever text it finds.

  • 13 pages without an H1

    https://www.mobonline.com.br/lp-india, https://www.mobonline.com.br/roupas/vestidos, https://www.mobonline.com.br/roupas/vestidos/vestido-midi, https://www.mobonline.com.br/roupas/vestidos/vestido-longo, https://www.mobonline.com.br/roupas/blusas and https://www.mobonline.com.br/roupas/blusas/manga-curta and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 4 pages slow to respond

    https://www.mobonline.com.br/roupas/vestidos/vestido-longo, https://www.mobonline.com.br/roupas/blusas/manga-longa, https://www.mobonline.com.br/roupas/blusas/t-shirts and https://www.mobonline.com.br/roupas/blusas/regatas took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 90 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

Best practices

2 to fixGoogle 10087
  • 4 small tap targets

    4 of 17 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'register')”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix33
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 15 words

    The homepage has only about 15 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

1 checks passed
  • Analytics in place

    Analytics detected: Google Tag Manager, Meta Pixel, Microsoft Clarity and Hotjar.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 25 other companies contacted

    Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mobonline.com.br, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
React
Analytics
Google Tag Manager | Hotjar | Microsoft Clarity
Hosting
Enflow

Company

Founded
1989

Upkeep, stack, hiring and company data from programmable.info

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This review found 44 issues on mobonline.com.br, including 17 speed issues, 4 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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