Website review, no card needed
mobo.com.mx website review
Visit site (opens in a new tab)Reviewed 30 October 202661 issues · 95 checks
This review found 61 issues worth fixing on mobo.com.mx, 25 of them high impact, across 95 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
52FClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 3.7 s |
| May 16, 2026 | 3.7 s |
| May 23, 2026 | 3.7 s |
| May 30, 2026 | 3.6 s |
| Jun 6, 2026 | 3.6 s |
| Jun 13, 2026 | 3.6 s |
| Jun 20, 2026 | 3.6 s |
| Jun 27, 2026 | 3.7 s |
| Jul 4, 2026 | 3.8 s |
| Jul 11, 2026 | 3.8 s |
| Jul 18, 2026 | 3.7 s |
| Jul 25, 2026 | 3.7 s |
| Aug 1, 2026 | 3.7 s |
| Aug 8, 2026 | 3.7 s |
| Aug 15, 2026 | 3.8 s |
| Aug 22, 2026 | 3.9 s |
| Aug 29, 2026 | 3.9 s |
| Sep 5, 2026 | 4.0 s |
| Sep 12, 2026 | 4.1 s |
| Sep 19, 2026 | 4.1 s |
| Sep 26, 2026 | 4.2 s |
| Oct 3, 2026 | 4.3 s |
| Oct 10, 2026 | 4.4 s |
| Oct 17, 2026 | 4.5 s |
| Oct 24, 2026 | 4.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 247 ms |
| May 16, 2026 | 236 ms |
| May 23, 2026 | 236 ms |
| May 30, 2026 | 238 ms |
| Jun 6, 2026 | 240 ms |
| Jun 13, 2026 | 244 ms |
| Jun 20, 2026 | 235 ms |
| Jun 27, 2026 | 231 ms |
| Jul 4, 2026 | 238 ms |
| Jul 11, 2026 | 255 ms |
| Jul 18, 2026 | 268 ms |
| Jul 25, 2026 | 277 ms |
| Aug 1, 2026 | 280 ms |
| Aug 8, 2026 | 277 ms |
| Aug 15, 2026 | 279 ms |
| Aug 22, 2026 | 279 ms |
| Aug 29, 2026 | 285 ms |
| Sep 5, 2026 | 275 ms |
| Sep 12, 2026 | 265 ms |
| Sep 19, 2026 | 256 ms |
| Sep 26, 2026 | 239 ms |
| Oct 3, 2026 | 238 ms |
| Oct 10, 2026 | 231 ms |
| Oct 17, 2026 | 229 ms |
| Oct 24, 2026 | 227 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.5 s
2.2 s
3.0 s
3.7 s
4.4 s
5.2 s
5.9 s
Speed
Reduce unused JavaScript
3.8 s · 1.9 MBAbout 1.9 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.8 s faster on a phone.
vtexassets.com adds 1.5 s
1.5 svtexassets.com costs a phone 1.5 s of main-thread work and 2.2 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
1.0 s · 421 KiB40 files are served with short cache lifetimes, so returning visitors download them again (421 KiB).
Google CDN adds 1.1 s
1.1 sGoogle CDN costs a phone 1.1 s of main-thread work and 1.4 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 1.1 s
1.1 sGoogle Tag Manager costs a phone 1.1 s of main-thread work and 730 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 28
28/100Your mobile performance score is 28. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 9.7 s
A phone's processor spends 9.7 s on main-thread work while loading, 6.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (vtexassets.com, Google CDN and Google Tag Manager and others), adding 5.3 MB and 4.9 s of main-thread time.
Improve image delivery
550 ms · 327 KiB18 images could be 327 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 550 ms faster on a phone.
Legacy JavaScript
500 ms · 70 KiBPolyfills for old browsers add 70 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 500 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 546 ms. During a long task the page ignores taps.
Reduce unused CSS
450 ms · 57 KiBAbout 57 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Render-blocking requests
450 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 450 ms.
Facebook adds 348 ms
348 msFacebook costs a phone 348 ms of main-thread work and 284 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
TikTok adds 311 ms
311 msTikTok costs a phone 311 ms of main-thread work and 169 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,217 HTML elements
The page has 2,217 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Font display
150 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
4 KiB4 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 40 ms
40 msYour server sent the HTML in 40 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user INP: 527 ms
527 msReal visitors wait 527 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.57
0.57For real visitors the layout shifts by 0.57 (75th percentile). Good is under 0.1.
Real-user FCP: 3.6 s
3.6 sReal visitors see the first content after 3.6 s (75th percentile). Good is under 1.8 s.
Largest Contentful Paint: 18.2 s
18.2 sYour largest element takes 18.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 34.5 s
34.5 sThe page becomes fully interactive after 34.5 s. Good is under 3.8 s.
Speed Index: 13.6 s
13.6 sVisually, the page fills in at 13.6 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 2.4 s
2.4 sScripts block taps and scrolling for 2.4 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 4.5 s
4.5 sThe first text or image appears after 4.5 s on a phone. Good is under 1.8 s.
Real-user LCP: 3.7 s
3.7 sReal visitors wait 3.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Largest content (LCP) got 20% slower for real visitors
+20%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.7 s to 4.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 1.1 s
1.1 sReal visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.
9 images without width and height
9 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 247 ms to 227 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
1 checks passed
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 6.8 MB in 266 requests
6.8 MBYour homepage downloads 6.8 MB in 266 requests on a phone: scripts 3.9 MB (76), images 1.5 MB (85) and other files 769 KiB (87). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
58 KiB1 image is downloaded at several times the size a phone draws it, for example d737a14a-c83a-409e-a103-8f3195b831ee___14081fe1d1c1c179f7b71 at 1,080 px wide, shown at 145 px. Resized copies would save about 58 KiB.
2 images below the first screen load straight away
2 images further down the page (67 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.9 g of CO₂ per visit
1.93 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.93 g of CO₂e: 231.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
9 buttons without a name
9 buttons have no accessible name, so screen readers announce just “button”.
19 tap targets too small
19 tap targets are too small or too close together to hit reliably with a finger.
7 text elements with low contrast
7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Hidden but focusable
3 elements hidden from screen readers can still receive keyboard focus.
All page content should be contained by landmarks (6 elements)
All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
11 links without text
11 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (8 elements).
2 checks passed
Every image has alt text
All 134 images in the HTML carry an alt attribute.
39 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 8 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Title is long (73 characters)
Your title is 73 characters, so Google will cut it off around 60: “Tienda online de accesorios para celulares, celulares y tecnología | MOBO”.
2 H1 headlines
There are 2 <h1> headlines (“Hasta 30% off en Moboween” and “Hasta 30% off en Moboween”). One clear main headline is easier for people and search engines.
Structured data has 1 problem
Structured data found (ItemList and WebSite) but with 1 problem, for example “WebSite: missing name”.
No social preview image
No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
135 internal links, 0 external
The homepage links to 135 pages on mobo.com.mx and 0 external pages.
3 checks passed
Canonical URL set
The canonical URL is https://www.mobo.com.mx/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.mobo.com.mx/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.mobo.com.mx/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,063 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page hidden from search
https://www.mobo.com.mx/magsafe is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
3 pages without a meta description
https://www.mobo.com.mx/magsafe, https://www.mobo.com.mx/Telefonia/Smartphones and https://www.mobo.com.mx/accesorios have no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.mobo.com.mx/Telefonia/Smartphones, whose canonical is https://www.mobo.com.mx/telefonia/smartphones. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
1 page without an H1
https://www.mobo.com.mx/tiendas has no <h1> headline, so visitors and search engines get no clear main topic.
11 pages with very little text
https://www.mobo.com.mx/novedades-mobo-online, https://www.mobo.com.mx/proteccion, https://www.mobo.com.mx/tiendas, https://www.mobo.com.mx/telefonos-reacondicionados, https://www.mobo.com.mx/carga and https://www.mobo.com.mx/Telefonia/Smartphones and 5 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
2 pages slow to respond
https://www.mobo.com.mx/proteccion and https://www.mobo.com.mx/telefonos-reacondicionados took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 47 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://d.adroll.com/uev/R5EPX7OSHBAZXNMKHGSTGE/KXK5XV7TKBBENEIQZCSBD7/?af0=0fe6f973&adroll_fpc=8f3aa6041d0d5c73ef8e2fc34ca2d0eb-1793363230983&pv=38019990843.88526&arrfrr=https%3A%2F%2Fwww.mobo.com.mx.
35 small tap targets
35 of 59 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Cannot set properties of undefined (setting 'deviceFingerprint')”.
8 distorted images
8 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 159 words
The homepage has only about 159 words of visible text; thin pages give Google and first-time buyers little to go on.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
1 checks passed
Analytics in place
Analytics detected: Google Tag Manager, Meta Pixel and TikTok Pixel.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
25 cookies set on arrival
25Opening the homepage sets 25 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
43 other companies contacted
Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mobo.com.mx, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Analytics
- Google Tag Manager
- Hosting
- AWS
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 61 issues on mobo.com.mx, including 29 speed issues, 6 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.