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moyo.ua website review

Visit site (opens in a new tab)Reviewed 31 October 202637 issues · 84 checks

This review found 37 issues worth fixing on moyo.ua, 11 of them high impact, across 84 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.1 s2.0 sMay 9Oct 242.1 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.6 s
May 16, 20262.7 s
May 23, 20262.8 s
May 30, 20263.0 s
Jun 6, 20263.0 s
Jun 13, 20263.0 s
Jun 20, 20263.0 s
Jun 27, 20263.0 s
Jul 4, 20262.9 s
Jul 11, 20262.8 s
Jul 18, 20262.6 s
Jul 25, 20262.4 s
Aug 1, 20262.2 s
Aug 8, 20262.2 s
Aug 15, 20262.2 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.2 s
Sep 12, 20262.2 s
Sep 19, 20262.3 s
Sep 26, 20262.4 s
Oct 3, 20262.3 s
Oct 10, 20262.3 s
Oct 17, 20262.2 s
Oct 24, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
245 ms199 msMay 9Oct 24208 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026240 ms
May 16, 2026236 ms
May 23, 2026233 ms
May 30, 2026229 ms
Jun 6, 2026226 ms
Jun 13, 2026226 ms
Jun 20, 2026227 ms
Jun 27, 2026230 ms
Jul 4, 2026235 ms
Jul 11, 2026238 ms
Jul 18, 2026238 ms
Jul 25, 2026237 ms
Aug 1, 2026233 ms
Aug 8, 2026232 ms
Aug 15, 2026229 ms
Aug 22, 2026225 ms
Aug 29, 2026219 ms
Sep 5, 2026212 ms
Sep 12, 2026209 ms
Sep 19, 2026210 ms
Sep 26, 2026208 ms
Oct 3, 2026206 ms
Oct 10, 2026204 ms
Oct 17, 2026204 ms
Oct 24, 2026208 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of moyo.ua (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. moyo.ua at 0.5 s0.5 s
  2. moyo.ua at 0.9 s0.9 s
  3. moyo.ua at 1.4 s1.4 s
  4. moyo.ua at 1.8 s1.8 s
  5. moyo.ua at 2.3 s2.3 s
  6. moyo.ua at 2.8 s2.8 s
  7. moyo.ua at 3.2 s3.2 s
  8. moyo.ua at 3.7 s3.7 s

Speed

9 to fix66
  • 8,297 HTML elements

    The page has 8,297 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 5.5 s

    A phone's processor spends 5.5 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    700 ms · 2.0 MB

    29 images could be 2.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 700 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, TikTok and Google/Doubleclick Ads and others), adding 1.3 MB and 1.1 s of main-thread time.

  • Reduce unused JavaScript

    1,004 KiB

    About 1,004 KiB of JavaScript is downloaded but never used on this page.

  • Mobile performance score: 66

    66/100

    Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    950 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

  • Google Tag Manager adds 630 ms

    630 ms

    Google Tag Manager costs a phone 630 ms of main-thread work and 568 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 374 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    150 ms · 24 KiB

    About 24 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    40 KiB

    2 files are served with short cache lifetimes, so returning visitors download them again (40 KiB).

  • Legacy JavaScript

    10 KiB

    Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 115 ms

    115 ms

    Your server sent the HTML in 115 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 15.8 s

    15.8 s

    The page becomes fully interactive after 15.8 s. Good is under 3.8 s.

  • Total Blocking Time: 832 ms

    832 ms

    Scripts block taps and scrolling for 832 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 6.3 s

    6.3 s

    Visually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 249 ms

    249 ms

    Real visitors wait 249 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Largest Contentful Paint: 3.3 s

    3.3 s

    Your largest element takes 3.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Apple iPhone Duo 1”.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

8 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.07

    0.07

    For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 671 ms

    671 ms

    Real visitors wait 671 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 13% faster for real visitors

    -13%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 240 ms to 208 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 20% faster for real visitors

    -20%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.061

    0.061

    The layout barely moves while loading (CLS 0.061, good is under 0.1).

  • First Contentful Paint: 1.3 s

    1.3 s

    The first text or image appears after 1.3 s, inside the 1.8 s “good” threshold.

Images and page weight

2 to fix60
  • Page weight: 4.7 MB in 217 requests

    4.7 MB

    Your homepage downloads 4.7 MB in 217 requests on a phone: images 2.4 MB (92), scripts 1.8 MB (69) and fonts 250 KiB (10). Under 2 MB keeps phones on slow connections fast.

  • 8 images in older formats

    8 images (996 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.3 g of CO₂ per visit

    1.33 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.33 g of CO₂e: 159.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8892
  • Scrollable region must have keyboard access (26 elements)

    Scrollable region must have keyboard access: 26 elements on the page fail this check, rated serious by axe-core.

  • 24 text elements with low contrast

    24 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Elements with role="dialog" or role="alertdialog" do not have accessible names.

    Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 91 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9282
  • Title is long (141 characters)

    Your title is 141 characters, so Google will cut it off around 60: “Интернет-магазин Moyo.ua - магазин техники, электроники, инструментов, гаджетов в Украине…”.

  • Meta description is long (207 characters)

    Your meta description is 207 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No XML sitemap

    No XML sitemap at https://www.moyo.ua/sitemap.xml, so Google discovers your pages only by following links.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 1,205 internal links, 62 external

    The homepage links to 1,205 pages on moyo.ua and 62 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “Интернет-магазин”.

  • Canonical URL set

    The canonical URL is https://www.moyo.ua/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (899 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.moyo.ua/llms.txt (13 KiB, 46 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix83
  • 1 linked page hidden from search

    https://www.moyo.ua/portal_brand/apple_1 is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.moyo.ua/ua/promo/novynky-apple, whose canonical is https://www.moyo.ua/ua. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 2 pages without an H1

    https://www.moyo.ua/status.html and https://www.moyo.ua/ua have no <h1> headline, so visitors and search engines get no clear main topic.

  • 5 pages with very little text

    https://www.moyo.ua/actions.html, https://www.moyo.ua/trade-in-obmen-staroy-tekhniki-na-novuyu.html, https://www.moyo.ua/propozytsiya-dlya-b2b-partneriv.html, https://www.moyo.ua/exchange.html and https://www.moyo.ua/status.html have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 187 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9291
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading '1')”.

  • 17 distorted images

    17 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

2 checks passed
  • Tap targets are thumb-sized

    113 of 120 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Thin social proof

    Social proof on the homepage: 56 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 592 words of copy

    The homepage carries about 592 words of visible text.

3 checks passed
  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Hotjar.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 20 other companies contacted

    Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at moyo.ua, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Analytics
Google Tag Manager | Hotjar
Hosting
AWS

Upkeep, stack, hiring and company data from programmable.info

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