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moz.de website review
Visit site (opens in a new tab)Reviewed 23 October 202648 issues · 94 checks
This review found 48 issues worth fixing on moz.de, 20 of them high impact, across 94 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.0 s |
| May 9, 2026 | 2.0 s |
| May 16, 2026 | 2.1 s |
| May 23, 2026 | 2.2 s |
| May 30, 2026 | 2.1 s |
| Jun 6, 2026 | 2.1 s |
| Jun 13, 2026 | 2.0 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 2.1 s |
| Jul 11, 2026 | 2.1 s |
| Jul 18, 2026 | 2.2 s |
| Jul 25, 2026 | 2.2 s |
| Aug 1, 2026 | 2.2 s |
| Aug 8, 2026 | 2.3 s |
| Aug 15, 2026 | 2.3 s |
| Aug 22, 2026 | 2.2 s |
| Aug 29, 2026 | 2.2 s |
| Sep 5, 2026 | 2.1 s |
| Sep 12, 2026 | 2.2 s |
| Sep 19, 2026 | 2.3 s |
| Sep 26, 2026 | 2.3 s |
| Oct 3, 2026 | 2.4 s |
| Oct 10, 2026 | 2.4 s |
| Oct 17, 2026 | 2.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 113 ms |
| May 9, 2026 | 112 ms |
| May 16, 2026 | 113 ms |
| May 23, 2026 | 112 ms |
| May 30, 2026 | 115 ms |
| Jun 6, 2026 | 118 ms |
| Jun 13, 2026 | 119 ms |
| Jun 20, 2026 | 124 ms |
| Jun 27, 2026 | 129 ms |
| Jul 4, 2026 | 130 ms |
| Jul 11, 2026 | 130 ms |
| Jul 18, 2026 | 129 ms |
| Jul 25, 2026 | 124 ms |
| Aug 1, 2026 | 126 ms |
| Aug 8, 2026 | 123 ms |
| Aug 15, 2026 | 124 ms |
| Aug 22, 2026 | 127 ms |
| Aug 29, 2026 | 129 ms |
| Sep 5, 2026 | 134 ms |
| Sep 12, 2026 | 135 ms |
| Sep 19, 2026 | 135 ms |
| Sep 26, 2026 | 134 ms |
| Oct 3, 2026 | 135 ms |
| Oct 10, 2026 | 128 ms |
| Oct 17, 2026 | 127 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.1 s33 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Mobile performance score: 35
35/100Your mobile performance score is 35 (desktop: 51). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.9 s
A phone's processor spends 7.9 s on main-thread work while loading, 4.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Use efficient cache lifetimes
150 ms · 2.2 MB225 files are served with short cache lifetimes, so returning visitors download them again (2.2 MB).
8 third-party services on the page
8 third-party services load with your homepage (Google/Doubleclick Ads, Google Tag Manager and confiant-integrations.net and others), adding 2.7 MB and 1.3 s of main-thread time.
Reduce unused JavaScript
450 ms · 772 KiBAbout 772 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.
Google/Doubleclick Ads adds 343 ms
343 msGoogle/Doubleclick Ads costs a phone 343 ms of main-thread work and 564 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 319 ms
319 msGoogle Tag Manager costs a phone 319 ms of main-thread work and 501 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,947 HTML elements
The page has 2,947 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
smartico.one adds 145 ms
145 mssmartico.one costs a phone 145 ms of main-thread work and 944 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
19 long tasks on the main thread
19 long tasks block the main thread while loading, the longest for 224 ms. During a long task the page ignores taps.
Legacy JavaScript
150 ms · 55 KiBPolyfills for old browsers add 55 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Font display
200 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).
Reduce unused CSS
140 KiBAbout 140 KiB of CSS is downloaded but never applied on this page.
Improve image delivery
39 KiB3 images could be 39 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Minify JavaScript
31 KiB31 KiB could be saved by minifying JavaScript.
Minify CSS
8 KiB8 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 96 ms
96 msYour server sent the HTML in 96 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 36.1 s
36.1 sThe page becomes fully interactive after 36.1 s. Good is under 3.8 s.
Speed Index: 15.2 s
15.2 sVisually, the page fills in at 15.2 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 8.3 s
8.3 sYour largest element takes 8.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
First Contentful Paint: 4.5 s
4.5 sThe first text or image appears after 4.5 s on a phone. Good is under 1.8 s.
Total Blocking Time: 695 ms
695 msScripts block taps and scrolling for 695 ms in total while the page loads. Good is under 200 ms.
Largest content (LCP) got 20% slower for real visitors
+20%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 896 ms
896 msReal visitors wait 896 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.133
0.133The layout shifts by 0.133 while loading, so content jumps under the reader's thumb. Good is under 0.1.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 13% slower for real visitors
+13%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 113 ms to 127 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 139 ms
139 msReal visitors wait 139 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Images and page weight
Page weight: 6.1 MB in 445 requests
6.1 MBYour homepage downloads 6.1 MB in 445 requests on a phone: scripts 2.8 MB (160), images 1.7 MB (50) and fonts 694 KiB (8). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
nl_mozo_tesla.svg weighs 521 KiB. On a phone connection a single image that size takes seconds.
6 images below the first screen load straight away
6 images further down the page (1.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.7 g of CO₂ per visit
1.73 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.73 g of CO₂e: 208.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
173 text elements with low contrast
173 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Orphan list items
Some list items are not inside a list.
50 tap targets too small
50 tap targets are too small or too close together to hit reliably with a finger.
ARIA dialog and alertdialog nodes should have an accessible name (1 element)
ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (3 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 3 elements on the page fail this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
ARIA role should be appropriate for the element (4 elements)
ARIA role should be appropriate for the element: 4 elements on the page fail this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 164 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 8 failed. 6 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (19 characters)
Your title is only 19 characters: “Startseite | moz.de”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
180 internal links, 25 external
The homepage links to 180 pages on moz.de and 25 external pages.
5 checks passed
Meta description: 92 characters
Your meta description is 92 characters: “Lesen Sie aktuelle Nachrichten aus Brandenburg, Berlin, Deutschland und der Welt auf MOZ.de.”.
Canonical URL set
The canonical URL is https://www.moz.de/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.moz.de/sitemap.xml.
AI search readiness
robots.txt blocks 2 AI answer engine crawlers
2 of 6Your robots.txt shuts out ChatGPT (ChatGPT-User) and Perplexity (PerplexityBot). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.moz.de/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
Opted out of AI training for 2 crawlers
robots.txt blocks GPTBot and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.
1 checks passed
Text is in the HTML
Your server sends the page's text in the HTML (2,625 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a title
https://www.moz.de/meine-region has no <title>, so Google invents the link text in results.
1 page without a meta description
https://www.moz.de/meine-region has no meta description, so Google writes the search snippet from whatever text it finds.
3 pages share a meta description
https://www.moz.de/plus, https://www.moz.de/newsletter and https://www.moz.de/mein-moz use the same meta description. A description written for each page earns more clicks.
4 pages without an H1
https://www.moz.de/plus, https://www.moz.de/meine-region, https://www.moz.de/newsletter and https://www.moz.de/mein-moz have no <h1> headline, so visitors and search engines get no clear main topic.
1 page slow to respond
https://www.moz.de/nachrichten/brandenburg/liveticker-verkehr-alles-aktuelle-zum-bahnverkehr-re1-und-stau-auf-der-autobahn-a10-a11-a12-a13-a24-78597228.html took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 139 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“The Topics API is deprecated and will be removed in a future release.”).
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Uncaught (in promise) NotSupportedError: Failed to execute 'browsingTopics' on 'Document': document.browsingTopics() is…”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
120 of 127 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Thin social proof
Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 2,699 words of copy
The homepage carries about 2,699 words of visible text.
2 checks passed
2 short forms
2 short forms (4 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and Outbrain (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
13 cookies set on arrival
13Opening the homepage sets 13 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
46 other companies contacted
Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at moz.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Nuxt
- Analytics
- Google Tag Manager
Company
- Founded
- 1990
- Headquarters
- Frankfurt (Oder)
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 48 issues on moz.de, including 20 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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