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moz.de website review

Visit site (opens in a new tab)Reviewed 23 October 202648 issues · 94 checks

This review found 48 issues worth fixing on moz.de, 20 of them high impact, across 94 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s1.9 sMay 2Oct 172.4 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.0 s
May 9, 20262.0 s
May 16, 20262.1 s
May 23, 20262.2 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 13, 20262.0 s
Jun 20, 20262.0 s
Jun 27, 20262.0 s
Jul 4, 20262.1 s
Jul 11, 20262.1 s
Jul 18, 20262.2 s
Jul 25, 20262.2 s
Aug 1, 20262.2 s
Aug 8, 20262.3 s
Aug 15, 20262.3 s
Aug 22, 20262.2 s
Aug 29, 20262.2 s
Sep 5, 20262.1 s
Sep 12, 20262.2 s
Sep 19, 20262.3 s
Sep 26, 20262.3 s
Oct 3, 20262.4 s
Oct 10, 20262.4 s
Oct 17, 20262.4 s
Real-visitor tap response (INP)75th percentile, phones
138 ms109 msMay 2Oct 17127 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026113 ms
May 9, 2026112 ms
May 16, 2026113 ms
May 23, 2026112 ms
May 30, 2026115 ms
Jun 6, 2026118 ms
Jun 13, 2026119 ms
Jun 20, 2026124 ms
Jun 27, 2026129 ms
Jul 4, 2026130 ms
Jul 11, 2026130 ms
Jul 18, 2026129 ms
Jul 25, 2026124 ms
Aug 1, 2026126 ms
Aug 8, 2026123 ms
Aug 15, 2026124 ms
Aug 22, 2026127 ms
Aug 29, 2026129 ms
Sep 5, 2026134 ms
Sep 12, 2026135 ms
Sep 19, 2026135 ms
Sep 26, 2026134 ms
Oct 3, 2026135 ms
Oct 10, 2026128 ms
Oct 17, 2026127 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of moz.de (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. moz.de at 1.1 s1.1 s
  2. moz.de at 2.2 s2.2 s
  3. moz.de at 3.3 s3.3 s
  4. moz.de at 4.5 s4.5 s
  5. moz.de at 5.6 s5.6 s
  6. moz.de at 6.7 s6.7 s
  7. moz.de at 7.8 s7.8 s
  8. moz.de at 8.9 s8.9 s

Speed

10 to fix35
  • Render-blocking requests

    1.1 s

    33 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 35

    35/100

    Your mobile performance score is 35 (desktop: 51). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.9 s

    A phone's processor spends 7.9 s on main-thread work while loading, 4.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Use efficient cache lifetimes

    150 ms · 2.2 MB

    225 files are served with short cache lifetimes, so returning visitors download them again (2.2 MB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google/Doubleclick Ads, Google Tag Manager and confiant-integrations.net and others), adding 2.7 MB and 1.3 s of main-thread time.

  • Reduce unused JavaScript

    450 ms · 772 KiB

    About 772 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Google/Doubleclick Ads adds 343 ms

    343 ms

    Google/Doubleclick Ads costs a phone 343 ms of main-thread work and 564 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 319 ms

    319 ms

    Google Tag Manager costs a phone 319 ms of main-thread work and 501 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,947 HTML elements

    The page has 2,947 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • smartico.one adds 145 ms

    145 ms

    smartico.one costs a phone 145 ms of main-thread work and 944 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 19 long tasks on the main thread

    19 long tasks block the main thread while loading, the longest for 224 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 55 KiB

    Polyfills for old browsers add 55 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    200 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).

  • Reduce unused CSS

    140 KiB

    About 140 KiB of CSS is downloaded but never applied on this page.

  • Improve image delivery

    39 KiB

    3 images could be 39 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Minify JavaScript

    31 KiB

    31 KiB could be saved by minifying JavaScript.

  • Minify CSS

    8 KiB

    8 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 96 ms

    96 ms

    Your server sent the HTML in 96 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 36.1 s

    36.1 s

    The page becomes fully interactive after 36.1 s. Good is under 3.8 s.

  • Speed Index: 15.2 s

    15.2 s

    Visually, the page fills in at 15.2 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 8.3 s

    8.3 s

    Your largest element takes 8.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • First Contentful Paint: 4.5 s

    4.5 s

    The first text or image appears after 4.5 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 695 ms

    695 ms

    Scripts block taps and scrolling for 695 ms in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) got 20% slower for real visitors

    +20%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 896 ms

    896 ms

    Real visitors wait 896 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.133

    0.133

    The layout shifts by 0.133 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 113 ms to 127 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 139 ms

    139 ms

    Real visitors wait 139 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

Images and page weight

3 to fix48
  • Page weight: 6.1 MB in 445 requests

    6.1 MB

    Your homepage downloads 6.1 MB in 445 requests on a phone: scripts 2.8 MB (160), images 1.7 MB (50) and fonts 694 KiB (8). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    nl_mozo_tesla.svg weighs 521 KiB. On a phone connection a single image that size takes seconds.

  • 6 images below the first screen load straight away

    6 images further down the page (1.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.7 g of CO₂ per visit

    1.73 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.73 g of CO₂e: 208.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 8489
  • 173 text elements with low contrast

    173 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Orphan list items

    Some list items are not inside a list.

  • 50 tap targets too small

    50 tap targets are too small or too close together to hit reliably with a finger.

  • ARIA dialog and alertdialog nodes should have an accessible name (1 element)

    ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (3 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 3 elements on the page fail this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • ARIA role should be appropriate for the element (4 elements)

    ARIA role should be appropriate for the element: 4 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 164 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 8 failed. 6 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10079
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (19 characters)

    Your title is only 19 characters: “Startseite | moz.de”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 180 internal links, 25 external

    The homepage links to 180 pages on moz.de and 25 external pages.

5 checks passed
  • Meta description: 92 characters

    Your meta description is 92 characters: “Lesen Sie aktuelle Nachrichten aus Brandenburg, Berlin, Deutschland und der Welt auf MOZ.de.”.

  • Canonical URL set

    The canonical URL is https://www.moz.de/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.moz.de/sitemap.xml.

AI search readiness

2 to fix53
  • robots.txt blocks 2 AI answer engine crawlers

    2 of 6

    Your robots.txt shuts out ChatGPT (ChatGPT-User) and Perplexity (PerplexityBot). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.moz.de/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

  • Opted out of AI training for 2 crawlers

    robots.txt blocks GPTBot and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.

1 checks passed
  • Text is in the HTML

    Your server sends the page's text in the HTML (2,625 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix74
  • 1 page without a title

    https://www.moz.de/meine-region has no <title>, so Google invents the link text in results.

  • 1 page without a meta description

    https://www.moz.de/meine-region has no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages share a meta description

    https://www.moz.de/plus, https://www.moz.de/newsletter and https://www.moz.de/mein-moz use the same meta description. A description written for each page earns more clicks.

  • 4 pages without an H1

    https://www.moz.de/plus, https://www.moz.de/meine-region, https://www.moz.de/newsletter and https://www.moz.de/mein-moz have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    https://www.moz.de/nachrichten/brandenburg/liveticker-verkehr-alles-aktuelle-zum-bahnverkehr-re1-und-stau-auf-der-autobahn-a10-a11-a12-a13-a24-78597228.html took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 139 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

Best practices

2 to fixGoogle 7791
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“The Topics API is deprecated and will be removed in a future release.”).

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Uncaught (in promise) NotSupportedError: Failed to execute 'browsingTopics' on 'Document': document.browsingTopics() is…”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    120 of 127 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Thin social proof

    Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 2,699 words of copy

    The homepage carries about 2,699 words of visible text.

2 checks passed
  • 2 short forms

    2 short forms (4 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and Outbrain (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 46 other companies contacted

    Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at moz.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Nuxt
Analytics
Google Tag Manager

Company

Founded
1990
Headquarters
Frankfurt (Oder)

Upkeep, stack, hiring and company data from programmable.info

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This review found 48 issues on moz.de, including 20 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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