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narratecreative.com website review

Visit site (opens in a new tab)Reviewed 10 November 202632 issues · 78 checks

This review found 32 issues worth fixing on narratecreative.com, 13 of them high impact, across 78 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of narratecreative.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. narratecreative.com at 0.5 s0.5 s
  2. narratecreative.com at 0.9 s0.9 s
  3. narratecreative.com at 1.4 s1.4 s
  4. narratecreative.com at 1.9 s1.9 s
  5. narratecreative.com at 2.3 s2.3 s
  6. narratecreative.com at 2.8 s2.8 s
  7. narratecreative.com at 3.3 s3.3 s
  8. narratecreative.com at 3.7 s3.7 s

Speed

10 to fix36
  • Reduce unused JavaScript

    5.7 s · 1.3 MB

    About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.7 s faster on a phone.

  • Reduce unused CSS

    1.5 s · 216 KiB

    About 216 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.5 s faster on a phone.

  • Mobile performance score: 36

    36/100

    Your mobile performance score is 36. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.0 s

    A phone's processor spends 4.0 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Squarespace, substackcdn.com and Google Tag Manager and others), adding 4.0 MB and 1.9 s of main-thread time.

  • Squarespace adds 769 ms

    769 ms

    Squarespace costs a phone 769 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • substackcdn.com adds 522 ms

    522 ms

    substackcdn.com costs a phone 522 ms of main-thread work and 2.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    650 ms

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 456 ms. During a long task the page ignores taps.

  • Google Tag Manager adds 292 ms

    292 ms

    Google Tag Manager costs a phone 292 ms of main-thread work and 332 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    150 ms · 226 KiB

    7 files are served with short cache lifetimes, so returning visitors download them again (226 KiB).

  • Legacy JavaScript

    250 ms · 104 KiB

    Polyfills for old browsers add 104 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.

  • Improve image delivery

    100 ms · 55 KiB

    2 images could be 55 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 43 ms

    43 ms

    Your server sent the HTML in 43 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix41
  • Largest Contentful Paint: 22.0 s

    22.0 s

    Your largest element takes 22.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “IF YOUR CONTENT SUCKS, LET’S FIX IT”.

  • Time to Interactive: 25.3 s

    25.3 s

    The page becomes fully interactive after 25.3 s. Good is under 3.8 s.

  • First Contentful Paint: 4.1 s

    4.1 s

    The first text or image appears after 4.1 s on a phone. Good is under 1.8 s.

  • Speed Index: 7.9 s

    7.9 s

    Visually, the page fills in at 7.9 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.1 s

    1.1 s

    Scripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.2 MB in 274 requests

    4.2 MB

    Your homepage downloads 4.2 MB in 274 requests on a phone: scripts 3.4 MB (212), stylesheets 408 KiB (36) and fonts 158 KiB (9). Under 2 MB keeps phones on slow connections fast.

  • 1 image below the first screen load straight away

    1 image further down the page (40 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.2 g of CO₂ per visit

    1.18 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.18 g of CO₂e: 141.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

1 to fixGoogle 9598
  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • Headings skip levels

    Headings skip levels (h2 → h4, h1 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 5 images in the HTML carry an alt attribute.

  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 8572
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (16 characters)

    Your title is only 16 characters: “Narrate Creative”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 2 H1 headlines

    There are 2 <h1> headlines (“systems for founder-led sales” and “systems for founder-led sales systems for founder…”). One clear main headline is easier for people and search engines.

  • Structured data has 2 problems

    Structured data found (LocalBusiness and WebSite) but with 2 problems, for example “WebSite: image is not an absolute URL ("//images.squarespace-cdn.com/content/v1/64d69ba0b86f285eef8…”.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • Open Graph partly set

    Open Graph is missing og:description, so shared links fall back to guesses.

  • 20 internal links, 0 external

    The homepage links to 20 pages on narratecreative.com and 0 external pages.

3 checks passed
  • Canonical URL set

    The canonical URL is https://www.narratecreative.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.narratecreative.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (0 of 6 facts)

    Your Organization JSON-LD is missing name, url, logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://www.narratecreative.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (832 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 1 page without a meta description

    https://www.narratecreative.com/about has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    https://www.narratecreative.com/about and https://www.narratecreative.com/schedule have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    https://www.narratecreative.com/schedule has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 3 internal pages checked

    We fetched 3 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 3 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 3 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • 3 third-party cookies

    3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Controller 'SectionDivider' in section '64d69d4dba4f0a3990a41f71' threw upon initialization TypeError: Cannot read prop…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    5 of 5 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix71
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 766 words of copy

    The homepage carries about 766 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “Schedule a Call”, “Learn more” and “Book a Free 30-min Diagnostic”.

  • Analytics in place

    Analytics detected: Google Analytics.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 17 other companies contacted

    Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at narratecreative.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Squarespace
Analytics
Google Analytics
Hosting
Squarespace

Upkeep, stack, hiring and company data from programmable.info

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