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natulim.fr website review
Visit site (opens in a new tab)Reviewed 12 November 202640 issues · 84 checks
This review found 40 issues worth fixing on natulim.fr, 16 of them high impact, across 84 checks. The most urgent: main-thread work: 26.0 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
72C- #82,220 of 105,500 reviewed websitesbeats 19%
- #50,437 of 59,305 online storesbeats 12%
- #47,051 of 54,045 Shopify storesbeats 11%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.5 s |
| May 30, 2026 | 2.6 s |
| Jun 6, 2026 | 2.7 s |
| Jun 13, 2026 | 2.8 s |
| Jun 20, 2026 | 2.8 s |
| Jun 27, 2026 | 2.9 s |
| Jul 4, 2026 | 3.0 s |
| Jul 11, 2026 | 3.0 s |
| Jul 18, 2026 | 2.8 s |
| Jul 25, 2026 | 2.7 s |
| Aug 1, 2026 | 2.6 s |
| Aug 8, 2026 | 2.6 s |
| Aug 15, 2026 | 2.5 s |
| Aug 22, 2026 | 2.6 s |
| Aug 29, 2026 | 2.6 s |
| Sep 5, 2026 | 2.6 s |
| Sep 12, 2026 | 2.8 s |
| Sep 19, 2026 | 2.8 s |
| Sep 26, 2026 | 2.8 s |
| Oct 3, 2026 | 2.7 s |
| Oct 10, 2026 | 2.5 s |
| Oct 17, 2026 | 2.5 s |
| Oct 24, 2026 | 2.4 s |
| Oct 31, 2026 | 2.4 s |
| Nov 7, 2026 | 2.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 221 ms |
| May 30, 2026 | 227 ms |
| Jun 6, 2026 | 237 ms |
| Jun 13, 2026 | 247 ms |
| Jun 20, 2026 | 251 ms |
| Jun 27, 2026 | 259 ms |
| Jul 4, 2026 | 271 ms |
| Jul 11, 2026 | 276 ms |
| Jul 18, 2026 | 273 ms |
| Jul 25, 2026 | 270 ms |
| Aug 1, 2026 | 271 ms |
| Aug 8, 2026 | 269 ms |
| Aug 15, 2026 | 263 ms |
| Aug 22, 2026 | 265 ms |
| Aug 29, 2026 | 256 ms |
| Sep 5, 2026 | 257 ms |
| Sep 12, 2026 | 262 ms |
| Sep 19, 2026 | 257 ms |
| Sep 26, 2026 | 254 ms |
| Oct 3, 2026 | 251 ms |
| Oct 10, 2026 | 242 ms |
| Oct 17, 2026 | 249 ms |
| Oct 24, 2026 | 252 ms |
| Oct 31, 2026 | 255 ms |
| Nov 7, 2026 | 265 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Main-thread work: 26.0 s
A phone's processor spends 26.0 s on main-thread work while loading, 5.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Render-blocking requests
1.1 s15 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Mobile performance score: 38
38/100Your mobile performance score is 38. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Shopify and Facebook and others), adding 2.3 MB and 1.7 s of main-thread time.
Reduce unused JavaScript
741 KiBAbout 741 KiB of JavaScript is downloaded but never used on this page.
Google Tag Manager adds 569 ms
569 msGoogle Tag Manager costs a phone 569 ms of main-thread work and 633 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 321 ms
321 msShopify costs a phone 321 ms of main-thread work and 703 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 387 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
50 ms · 275 KiB18 files are served with short cache lifetimes, so returning visitors download them again (275 KiB).
Facebook adds 282 ms
282 msFacebook costs a phone 282 ms of main-thread work and 257 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,667 HTML elements
The page has 2,667 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Klaviyo adds 217 ms
217 msKlaviyo costs a phone 217 ms of main-thread work and 312 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 36 KiBAbout 36 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Improve image delivery
109 KiB6 images could be 109 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
103 KiBPolyfills for old browsers add 103 KiB JavaScript that modern phones do not need.
Minify JavaScript
11 KiB11 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Duplicated JavaScript
5 KiB5 KiB JavaScript is shipped twice across bundles.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
4 KiB4 KiB could be saved by minifying CSS.
1 checks passed
Server response: 76 ms
76 msYour server sent the HTML in 76 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 26.9 s
26.9 sThe page becomes fully interactive after 26.9 s. Good is under 3.8 s.
Largest Contentful Paint: 7.7 s
7.7 sYour largest element takes 7.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “jusqu’à -40%”.
Total Blocking Time: 1.4 s
1.4 sScripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.
Real-user INP: 208 ms
208 msReal visitors wait 208 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Speed Index: 4.8 s
4.8 sVisually, the page fills in at 4.8 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.4 s
2.4 sThe first text or image appears after 2.4 s on a phone. Good is under 1.8 s.
Cumulative Layout Shift: 0.155
0.155The layout shifts by 0.155 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Tap response (INP) got 16% slower for real visitors
+16%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 221 ms to 265 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-7%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 405 ms
405 msReal visitors wait 405 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 5.6 MB in 536 requests
5.6 MBYour homepage downloads 5.6 MB in 536 requests on a phone: scripts 2.2 MB (120), other files 1.8 MB (298) and images 903 KiB (63). Under 2 MB keeps phones on slow connections fast.
4 images far larger than shown
739 KiB4 images are downloaded at several times the size a phone draws them, for example image-hogar.webp at 350 px wide, shown at 56 px. Resized copies would save about 739 KiB.
12 images in older formats
12 images (1.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.6 g of CO₂ per visit
1.57 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.57 g of CO₂e: 188.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
49 text elements with low contrast
49 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
6 images without alt text
6 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (21 elements)
All page content should be contained by landmarks: 21 elements on the page fail this check, rated moderate by axe-core.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (224 characters)
Your meta description is 224 characters; Google truncates after about 160, so the end of your pitch is cut.
One H1 headline
Your <h1> is empty.
75 internal links, 3 external
The homepage links to 75 pages on natulim.fr and 3 external pages.
6 checks passed
Title: 44 characters
Your title is a healthy 44 characters: “Natulim Éco-Feuilles de Lessive – Natulim FR”.
Canonical URL set
The canonical URL is https://natulim.fr/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://natulim.fr/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,588 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://natulim.fr/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page is broken
Your homepage links to https://natulim.fr/collections/green-friday, which answers with an error. Visitors hit a dead end and search engines drop it.
3 pages without a meta description
https://natulim.fr/collections/green-friday-1, https://natulim.fr/collections/linge and https://natulim.fr/collections/menage have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://natulim.fr/products/eco-feuilles-lessive-40-lavages and https://natulim.fr/products/eco-feuilles-de-lessive-40-lavages-copie use the same meta description. A description written for each page earns more clicks.
8 pages without an H1
https://natulim.fr/products/perles-parfumees, https://natulim.fr/collections/green-friday-1, https://natulim.fr/collections/linge, https://natulim.fr/collections/menage, https://natulim.fr/products/pack-lave-vaisselle-a-main-ecologique and https://natulim.fr/products/pack-les-4-indispensables and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.
4 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
3 small tap targets
3 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,243 words of copy
The homepage carries about 1,243 words of visible text.
3 checks passed
8 short forms
8 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 165 testimonial or review blocks and 3 trust badges.
Analytics in place
Analytics detected: Microsoft Clarity.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
29 cookies set on arrival
29Opening the homepage sets 29 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
48 other companies contacted
Loading the homepage contacts 48 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at natulim.fr, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 23 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pandectes Gdpr · B S Announcements · Elevar Conversion Tracking · Klaviyo Email Marketing Sms · Eg Auto Add To Cart · Annify Announcement Bar · Judge Me Reviews · Triplewhale · Gdpr Cookie Consent · Shpf Bar · Aftersell · Countdown Timer · Hitsy Progress Bar · Checkout Rules · Upcart · Progress Bar App · mailerlite.com · cloudfront.net · cloudwaysapps.com · luckyorange.com · nice-team.net · richpanel.com · goaffpro.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on natulim.fr, including 20 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.