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nayasa.com website review
Visit site (opens in a new tab)Reviewed 18 October 202641 issues · 90 checks
This review found 41 issues worth fixing on nayasa.com, 12 of them high impact, across 90 checks. The most urgent: page weight: 20.4 MB in 310 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76C- #60,178 of 98,162 reviewed websitesbeats 34%
- #37,229 of 53,524 online storesbeats 26%
- #35,194 of 48,541 Shopify storesbeats 23%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 25, 2026 | 1.8 s |
| May 2, 2026 | 1.8 s |
| May 9, 2026 | 1.8 s |
| May 16, 2026 | 1.8 s |
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.9 s |
| Jun 20, 2026 | 1.9 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 2.0 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 2.0 s |
| Jul 25, 2026 | 2.0 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 2.0 s |
| Aug 22, 2026 | 2.0 s |
| Aug 29, 2026 | 2.0 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 2.0 s |
| Oct 10, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 25, 2026 | 173 ms |
| May 2, 2026 | 175 ms |
| May 9, 2026 | 175 ms |
| May 16, 2026 | 174 ms |
| May 23, 2026 | 173 ms |
| May 30, 2026 | 175 ms |
| Jun 6, 2026 | 181 ms |
| Jun 13, 2026 | 186 ms |
| Jun 20, 2026 | 189 ms |
| Jun 27, 2026 | 189 ms |
| Jul 4, 2026 | 188 ms |
| Jul 11, 2026 | 184 ms |
| Jul 18, 2026 | 182 ms |
| Jul 25, 2026 | 184 ms |
| Aug 1, 2026 | 183 ms |
| Aug 8, 2026 | 185 ms |
| Aug 15, 2026 | 187 ms |
| Aug 22, 2026 | 188 ms |
| Aug 29, 2026 | 188 ms |
| Sep 5, 2026 | 187 ms |
| Sep 12, 2026 | 190 ms |
| Sep 19, 2026 | 192 ms |
| Sep 26, 2026 | 195 ms |
| Oct 3, 2026 | 203 ms |
| Oct 10, 2026 | 205 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Main-thread work: 15.8 s
A phone's processor spends 15.8 s on main-thread work while loading, 6.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 36
36/100Your mobile performance score is 36 (desktop: 66). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
3,978 HTML elements
The page has 3,978 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (shiprocket.in, razorpay.com and gokwik.co and others), adding 1.8 MB and 2.4 s of main-thread time.
Reduce unused JavaScript
300 ms · 744 KiBAbout 744 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
shiprocket.in adds 809 ms
809 msshiprocket.in costs a phone 809 ms of main-thread work and 76 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 763 ms. During a long task the page ignores taps.
Reduce unused CSS
600 ms · 163 KiBAbout 163 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.
razorpay.com adds 629 ms
629 msrazorpay.com costs a phone 629 ms of main-thread work and 917 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
660 KiB31 files are served with short cache lifetimes, so returning visitors download them again (660 KiB).
Render-blocking requests
450 ms6 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
gokwik.co adds 249 ms
249 msgokwik.co costs a phone 249 ms of main-thread work and 389 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
200 KiB19 images could be 200 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
60 KiBPolyfills for old browsers add 60 KiB JavaScript that modern phones do not need.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
14 KiB14 KiB could be saved by minifying JavaScript.
Phones get a much slower page than desktops
Desktop scores 66 but mobile only 36. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 27 ms
27 msYour server sent the HTML in 27 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 23.8 s
23.8 sThe page becomes fully interactive after 23.8 s. Good is under 3.8 s.
Speed Index: 11.5 s
11.5 sVisually, the page fills in at 11.5 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.9 s
1.9 sScripts block taps and scrolling for 1.9 s in total while the page loads. Good is under 200 ms.
Largest Contentful Paint: 6.2 s
6.2 sYour largest element takes 6.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
First Contentful Paint: 2.9 s
2.9 sThe first text or image appears after 2.9 s on a phone. Good is under 1.8 s.
Tap response (INP) got 17% slower for real visitors
+17%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 173 ms to 205 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 198 ms
198 msReal visitors wait 198 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 455 ms
455 msReal visitors wait 455 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.039
0.039The layout barely moves while loading (CLS 0.039, good is under 0.1).
Images and page weight
Page weight: 20.4 MB in 310 requests
20.4 MBYour homepage downloads 20.4 MB in 310 requests on a phone: media 16.3 MB (5), scripts 1.7 MB (97) and other files 1.0 MB (148). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
ChatGPT_Image_Jul_27_2026_11_55_32_AM.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 5.8 g of CO₂ per visit
5.77 gBy the Sustainable Web Design model, a visit to your homepage emits about 5.77 g of CO₂e: 692.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
40 text elements with low contrast
40 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
7 tap targets too small
7 tap targets are too small or too close together to hit reliably with a finger.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (7 elements)
All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.
5 links without text
5 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Alternative text of images should not be repeated as text (5 elements)
Alternative text of images should not be repeated as text: 5 elements on the page fail this check, rated minor by axe-core.
Headings should not be empty (4 elements)
Headings should not be empty: 4 elements on the page fail this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (8 elements).
2 checks passed
Every image has alt text
All 86 images in the HTML carry an alt attribute.
42 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
116 links crawlers can't follow
116 links have no real href, so search engines can't follow them.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
2 H1 headlines
There are 2 <h1> headlines (“Nayasa” and “Nayasa”). One clear main headline is easier for people and search engines.
Meta description is long (180 characters)
Your meta description is 180 characters; Google truncates after about 160, so the end of your pitch is cut.
4 links with vague text
4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
259 internal links, 6 external
The homepage links to 259 pages on nayasa.com and 6 external pages.
5 checks passed
Title: 50 characters
Your title is a healthy 50 characters: “Nayasa | Kitchen & Home Essentials | Up to 50% Off”.
Canonical URL set
The canonical URL is https://nayasa.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://nayasa.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (817 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://nayasa.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
14 pages without a meta description
https://nayasa.com/pages/back-to-school, https://nayasa.com/collections/lunch-box, https://nayasa.com/collections/insulated-bottles, https://nayasa.com/collections/non-insulated-bottles, https://nayasa.com/collections/home-storage and https://nayasa.com/collections/storage-basket-without-lid and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.
14 pages without an H1
https://nayasa.com/collections/lunch-box, https://nayasa.com/collections/water-bottles, https://nayasa.com/collections/insulated-bottles, https://nayasa.com/collections/non-insulated-bottles, https://nayasa.com/collections/home-storage and https://nayasa.com/collections/storage-basket-without-lid and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 85 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
10 small tap targets
10 of 50 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
7 third-party cookies
7 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 683 words of copy
The homepage carries about 683 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “🚚 Shop ₹699 & Above Get FREE Shipping!”.
8 calls to action
The homepage has 8 calls to action, for example “Contact”, “🚚 Shop ₹699 & Above Get FREE Shipping!” and “Shop now”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Microsoft Clarity.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
26 cookies set on arrival
26Opening the homepage sets 26 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
45 other companies contacted
Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nayasa.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 41 issues on nayasa.com, including 17 speed issues, 5 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.