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nazih.com website review

Visit site (opens in a new tab)Reviewed 29 October 202658 issues · 100 checks

This review found 58 issues worth fixing on nazih.com, 28 of them high impact, across 100 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.1 s3.0 sMay 9Oct 244.5 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.5 s
May 16, 20263.5 s
May 23, 20263.5 s
May 30, 20263.4 s
Jun 6, 20263.4 s
Jun 13, 20263.3 s
Jun 20, 20263.2 s
Jun 27, 20263.3 s
Jul 4, 20263.3 s
Jul 11, 20263.5 s
Jul 18, 20263.7 s
Jul 25, 20263.9 s
Aug 1, 20264.3 s
Aug 8, 20264.8 s
Aug 15, 20264.9 s
Aug 22, 20264.6 s
Aug 29, 20264.2 s
Sep 5, 20263.8 s
Sep 12, 20263.7 s
Sep 19, 20263.7 s
Sep 26, 20263.8 s
Oct 3, 20263.7 s
Oct 10, 20263.8 s
Oct 17, 20264.1 s
Oct 24, 20264.5 s
Real-visitor tap response (INP)75th percentile, phones
161 ms127 msMay 9Oct 24156 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026131 ms
May 16, 2026136 ms
May 23, 2026135 ms
May 30, 2026136 ms
Jun 6, 2026142 ms
Jun 13, 2026141 ms
Jun 20, 2026141 ms
Jun 27, 2026143 ms
Jul 4, 2026141 ms
Jul 11, 2026140 ms
Jul 18, 2026143 ms
Jul 25, 2026144 ms
Aug 1, 2026149 ms
Aug 8, 2026157 ms
Aug 15, 2026153 ms
Aug 22, 2026152 ms
Aug 29, 2026147 ms
Sep 5, 2026140 ms
Sep 12, 2026138 ms
Sep 19, 2026139 ms
Sep 26, 2026144 ms
Oct 3, 2026144 ms
Oct 10, 2026150 ms
Oct 17, 2026151 ms
Oct 24, 2026156 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of nazih.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. nazih.com at 0.9 s0.9 s
  2. nazih.com at 1.8 s1.8 s
  3. nazih.com at 2.7 s2.7 s
  4. nazih.com at 3.5 s3.5 s
  5. nazih.com at 4.4 s4.4 s
  6. nazih.com at 5.3 s5.3 s
  7. nazih.com at 6.2 s6.2 s
  8. nazih.com at 7.1 s7.1 s

Speed

12 to fix18
  • Use efficient cache lifetimes

    9.9 s · 7.7 MB

    93 files are served with short cache lifetimes, so returning visitors download them again (7.7 MB).

  • Improve image delivery

    1.8 s · 2.3 MB

    29 images could be 2.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.8 s faster on a phone.

  • Render-blocking requests

    3.8 s

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.8 s.

  • YouTube adds 2.5 s

    2.5 s

    YouTube costs a phone 2.5 s of main-thread work and 3.8 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    1.2 s · 381 KiB

    About 381 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Mobile performance score: 18

    18/100

    Your mobile performance score is 18. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.4 s

    A phone's processor spends 8.4 s on main-thread work while loading, 4.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, Google Tag Manager and Facebook and others), adding 4.9 MB and 3.4 s of main-thread time.

  • Reduce unused JavaScript

    450 ms · 2.4 MB

    About 2.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Google Tag Manager adds 551 ms

    551 ms

    Google Tag Manager costs a phone 551 ms of main-thread work and 524 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify CSS

    300 ms · 40 KiB

    40 KiB could be saved by minifying CSS.

  • 1,568 HTML elements

    The page has 1,568 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Font display

    250 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 250 ms).

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 207 ms. During a long task the page ignores taps.

  • Document request latency

    108 KiB

    The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

  • Legacy JavaScript

    12 KiB

    Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 193 ms

    193 ms

    Your server sent the HTML in 193 ms, well inside Google's 600 ms guideline.

Core Web Vitals

13 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 6.2 s

    6.2 s

    Real visitors wait 6.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.32

    0.32

    For real visitors the layout shifts by 0.32 (75th percentile). Good is under 0.1.

  • Real-user FCP: 3.6 s

    3.6 s

    Real visitors see the first content after 3.6 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 13.1 s

    13.1 s

    Your largest element takes 13.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Nazih”.

  • Time to Interactive: 45.3 s

    45.3 s

    The page becomes fully interactive after 45.3 s. Good is under 3.8 s.

  • Speed Index: 11.3 s

    11.3 s

    Visually, the page fills in at 11.3 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 4.5 s

    4.5 s

    The first text or image appears after 4.5 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 1.2 s

    1.2 s

    Scripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.

  • Cumulative Layout Shift: 0.3

    0.3

    The layout shifts by 0.3 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Largest content (LCP) got 22% slower for real visitors

    +22%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.5 s to 4.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 31 images without width and height

    31 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 15% slower for real visitors

    +15%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 131 ms to 156 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 checks passed
  • Real-user INP: 193 ms

    193 ms

    Real visitors wait 193 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Images and page weight

5 to fix28
  • Page weight: 12.6 MB in 170 requests

    12.6 MB

    Your homepage downloads 12.6 MB in 170 requests on a phone: images 7.1 MB (84), scripts 4.3 MB (32) and stylesheets 499 KiB (13). Under 2 MB keeps phones on slow connections fast.

  • 3 images over 500 KB

    3 images weigh 1.6 MB together. On a phone connection a single image that size takes seconds.

  • 40 images in older formats

    40 images (5.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 13 images below the first screen load straight away

    13 images further down the page (1.0 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 9 images far larger than shown

    347 KiB

    9 images are downloaded at several times the size a phone draws them, for example nazih_banner_2021.jpg at 1,200 px wide, shown at 360 px. Resized copies would save about 347 KiB.

  • About 3.6 g of CO₂ per visit

    3.56 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.56 g of CO₂e: 427.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

14 to fixGoogle 5478
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Unlabelled dropdowns

    1 dropdown has no label.

  • 15 text elements with low contrast

    15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    4 frames have no title, so screen-reader users cannot tell what they contain.

  • Links look like plain text

    2 links inside paragraphs rely on colour alone to stand out.

  • <dl> elements must only directly contain properly-ordered <dt> and <dd> groups, <script>, <template> or <div> elements (1 element)

    <dl> elements must only directly contain properly-ordered <dt> and <dd> groups, <script>, <template> or <div> elements: 1 element on the page fails this check, rated serious by axe-core.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (15 elements)

    All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 12 form fields without a label

    12 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 9 links without text

    9 visible links have no text or label, so screen readers cannot say where they go.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

  • Alternative text of images should not be repeated as text (9 elements)

    Alternative text of images should not be repeated as text: 9 elements on the page fail this check, rated minor by axe-core.

  • Tables do not use <caption> instead of cells with the [colspan] attribute to indicate a caption.

    Tables do not use <caption> instead of cells with the [colspan] attribute to indicate a caption. (1 element).

  • <td> elements in a large <table> do not have table headers.

    <td> elements in a large <table> do not have table headers. (1 element).

1 checks passed
  • 35 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 35 passed and 11 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

7 to fixGoogle 9265
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (15 characters)

    Your title is only 15 characters: “Nazih Cosmetics”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is short (43 characters)

    Your meta description is only 43 characters: “Discover the wide range of Beauty products.”. 70 to 160 characters is enough to sell the click.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No XML sitemap

    No XML sitemap at https://nazih.com/sitemap.xml, so Google discovers your pages only by following links.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 326 internal links, 28 external

    The homepage links to 326 pages on nazih.com and 28 external pages.

2 checks passed
  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://nazih.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (933 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 2 pages without a meta description

    https://nazih.com/beautyblog and https://nazih.com/live have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://nazih.com/live has no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    https://nazih.com/live has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 199 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 2 pages that loaded have a <title>.

Best practices

1 to fixGoogle 7397
  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 5 low-resolution images

    5 images are served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    49 of 52 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.

  • A 8-field form

    Your longest form asks for 8 fields (5 required). Every extra field lowers completion.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 412 words of copy

    The homepage carries about 412 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact Us”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Contact Us”, “Register” and “Subscribe!”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 2 email links.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and X (Twitter) Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 18 other companies contacted

    Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nazih.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
Analytics
Google Tag Manager
Hosting
Imh Iad

Upkeep, stack, hiring and company data from programmable.info

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This review found 58 issues on nazih.com, including 25 speed issues, 7 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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