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ncascade.com website review
Visit site (opens in a new tab)Reviewed 7 November 202628 issues · 82 checks
This review found 28 issues worth fixing on ncascade.com, 5 of them high impact, across 82 checks. The most urgent: interactive controls must not be nested (3 elements). Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
88BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.2 s |
| May 23, 2026 | 2.3 s |
| May 30, 2026 | 2.4 s |
| Jun 6, 2026 | 2.4 s |
| Jun 13, 2026 | 2.5 s |
| Jun 20, 2026 | 2.6 s |
| Jun 27, 2026 | 2.6 s |
| Jul 4, 2026 | 2.7 s |
| Jul 11, 2026 | 2.6 s |
| Jul 18, 2026 | 2.6 s |
| Jul 25, 2026 | 2.5 s |
| Aug 1, 2026 | 2.5 s |
| Aug 8, 2026 | 2.6 s |
| Aug 15, 2026 | 2.6 s |
| Aug 22, 2026 | 2.6 s |
| Aug 29, 2026 | 2.6 s |
| Sep 5, 2026 | 2.5 s |
| Sep 12, 2026 | 2.5 s |
| Sep 19, 2026 | 2.4 s |
| Sep 26, 2026 | 2.6 s |
| Oct 3, 2026 | 2.7 s |
| Oct 10, 2026 | 2.8 s |
| Oct 17, 2026 | 2.8 s |
| Oct 24, 2026 | 2.8 s |
| Oct 31, 2026 | 2.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 71 ms |
| May 23, 2026 | 69 ms |
| May 30, 2026 | 70 ms |
| Jun 6, 2026 | 160 ms |
| Jun 13, 2026 | 208 ms |
| Jun 20, 2026 | 205 ms |
| Jun 27, 2026 | 205 ms |
| Jul 4, 2026 | 80 ms |
| Jul 11, 2026 | 73 ms |
| Jul 18, 2026 | 73 ms |
| Jul 25, 2026 | 72 ms |
| Aug 1, 2026 | 76 ms |
| Aug 8, 2026 | 75 ms |
| Aug 15, 2026 | 79 ms |
| Aug 22, 2026 | 80 ms |
| Aug 29, 2026 | 80 ms |
| Sep 5, 2026 | 80 ms |
| Sep 12, 2026 | 78 ms |
| Sep 19, 2026 | 78 ms |
| Sep 26, 2026 | 76 ms |
| Oct 3, 2026 | 78 ms |
| Oct 10, 2026 | 78 ms |
| Oct 17, 2026 | 77 ms |
| Oct 24, 2026 | 77 ms |
| Oct 31, 2026 | 78 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Mobile performance score: 76
76/100Your mobile performance score is 76. Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
700 ms · 185 KiB13 files are served with short cache lifetimes, so returning visitors download them again (185 KiB).
Render-blocking requests
450 ms9 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
Reduce unused JavaScript
300 ms · 97 KiBAbout 97 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Mixpanel, Cloudflare CDN and userway.org and others), adding 479 KiB and 262 ms of main-thread time.
Improve image delivery
197 KiB10 images could be 197 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
150 ms · 30 KiBPolyfills for old browsers add 30 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
150 ms · 26 KiBAbout 26 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 58 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.2 s
A phone's processor spends 1.2 s on main-thread work while loading, 558 ms of it running JavaScript. That is comfortably low.
Server response: 28 ms
28 msYour server sent the HTML in 28 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Speed Index: 6.8 s
6.8 sVisually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.1 s
3.1 sThe first text or image appears after 3.1 s on a phone. Good is under 1.8 s.
Largest content (LCP) got 24% slower for real visitors
+24%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Time to Interactive: 5.4 s
5.4 sThe page becomes fully interactive after 5.4 s. Good is under 3.8 s.
Largest Contentful Paint: 3.1 s
3.1 sYour largest element takes 3.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Dr. Colonna started practicing optometry in 2010, and has w…”. Most of its time is element render delay (2.5 s).
Cumulative Layout Shift: 0.147
0.147The layout shifts by 0.147 while loading, so content jumps under the reader's thumb. Good is under 0.1.
3 images without width and height
3 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 11% slower for real visitors
+11%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 71 ms to 78 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.2 s
1.2 sReal visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 70 ms
70 msReal visitors wait 70 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 710 ms
710 msReal visitors wait 710 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 4 ms
4 msScripts block the page for only 4 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 3.3 MB in 89 requests
3.3 MBYour homepage downloads 3.3 MB in 89 requests on a phone: images 2.7 MB (46), scripts 358 KiB (16) and fonts 148 KiB (9). Under 2 MB keeps phones on slow connections fast.
1 image in older formats
1 image (35 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
2 images below the first screen load straight away
2 images further down the page (62 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.9 g of CO₂ per visit
0.92 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.92 g of CO₂e: 110.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Interactive controls must not be nested (3 elements)
Interactive controls must not be nested: 3 elements on the page fail this check, rated serious by axe-core.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (25 elements)
All page content should be contained by landmarks: 25 elements on the page fail this check, rated moderate by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (4 elements)
ARIA role should be appropriate for the element: 4 elements on the page fail this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 59 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Structured data has 1 problem
Structured data found (BreadcrumbList, Organization, WebPage and WebSite) but with 1 problem, for example “ld+json block 1 is not valid JSON (Unexpected non-whitespace character after JSON at position 2)”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
16 links with vague text
16 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
74 internal links, 11 external
The homepage links to 74 pages on ncascade.com and 11 external pages.
5 checks passed
Meta description: 137 characters
Your meta description is 137 characters: “Top ophthalmologists and eye surgeons in Mount Vernon, Whidbey, Stanwood & Sedro Woolley for eye care, cataracts, RLE, …”.
Title: 55 characters
Your title is a healthy 55 characters: “Ophthalmology in Mount Vernon, Sedro, Whidbey, Stanwood”.
Canonical URL set
The canonical URL is https://www.ncascade.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.ncascade.com/sitemap_index.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://www.ncascade.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (934 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without an H1
https://www.ncascade.com/optical-center has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 51 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
5 small tap targets
5 of 12 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'setAttribute')”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 796 words of copy
The homepage carries about 796 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SCHEDULE APPOINTMENT”.
9 calls to action
The homepage has 9 calls to action, for example “Join Our Team”, “Contact Lenses” and “Contact Us / Locations”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 29 testimonial or review blocks and 36 trust badges.
Analytics in place
Analytics detected: Mixpanel.
Direct contact links
Visitors can reach you directly: 8 phone links and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Mixpanel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
2 cookies set on arrival
2Opening the homepage sets 2 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
13 other companies contacted
Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ncascade.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Mixpanel
- Hosting
- Vultr
Company
- Headquarters
- Mount Vernon
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 28 issues on ncascade.com, including 11 speed issues, 4 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.