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nitrex.com website review

Visit site (opens in a new tab)Reviewed 1 November 202650 issues · 114 checks

This review found 50 issues worth fixing on nitrex.com, 22 of them high impact, across 114 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
6.1 s4.2 sMay 9Oct 245.4 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20265.2 s
May 16, 20264.9 s
May 23, 20264.9 s
May 30, 20265.2 s
Jun 6, 20265.1 s
Jun 13, 20265.1 s
Jun 20, 20265.2 s
Jun 27, 20265.3 s
Jul 4, 20265.7 s
Jul 11, 20265.7 s
Jul 18, 20265.6 s
Jul 25, 20265.7 s
Aug 1, 20265.8 s
Aug 8, 20265.7 s
Aug 15, 20265.6 s
Aug 22, 20265.4 s
Aug 29, 20265.6 s
Sep 5, 20265.6 s
Sep 12, 20265.9 s
Sep 19, 20265.1 s
Sep 26, 20264.5 s
Oct 3, 20264.4 s
Oct 10, 20264.6 s
Oct 17, 20265.3 s
Oct 24, 20265.4 s
Real-visitor tap response (INP)75th percentile, phones
160 ms98 msMay 9Oct 24114 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026117 ms
May 16, 2026125 ms
May 23, 2026123 ms
May 30, 2026124 ms
Jun 6, 2026121 ms
Jun 13, 2026122 ms
Jun 20, 2026135 ms
Jun 27, 2026127 ms
Jul 4, 2026149 ms
Jul 11, 2026147 ms
Jul 18, 2026153 ms
Jul 25, 2026149 ms
Aug 1, 2026129 ms
Aug 8, 2026128 ms
Aug 15, 2026116 ms
Aug 22, 2026110 ms
Aug 29, 2026114 ms
Sep 5, 2026119 ms
Sep 12, 2026117 ms
Sep 19, 2026121 ms
Sep 26, 2026114 ms
Oct 3, 2026107 ms
Oct 10, 2026109 ms
Oct 17, 2026105 ms
Oct 24, 2026114 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of nitrex.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. nitrex.com at 1.2 s1.2 s
  2. nitrex.com at 2.4 s2.4 s
  3. nitrex.com at 3.7 s3.7 s
  4. nitrex.com at 4.9 s4.9 s
  5. nitrex.com at 6.1 s6.1 s
  6. nitrex.com at 7.3 s7.3 s
  7. nitrex.com at 8.6 s8.6 s
  8. nitrex.com at 9.8 s9.8 s

nitrex.com does not allow embedding, so this is Google's rendering of the page.

Speed

12 to fix22
  • Reduce unused JavaScript

    11.4 s · 3.0 MB

    About 3.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 11.4 s faster on a phone.

  • Use efficient cache lifetimes

    8.9 s · 3.0 MB

    108 files are served with short cache lifetimes, so returning visitors download them again (3.0 MB).

  • Render-blocking requests

    2.3 s

    44 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.3 s.

  • Google CDN adds 1.3 s

    1.3 s

    Google CDN costs a phone 1.3 s of main-thread work and 2.6 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 22

    22/100

    Your mobile performance score is 22. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.8 s

    A phone's processor spends 8.8 s on main-thread work while loading, 4.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Hubspot and Google Tag Manager and others), adding 4.7 MB and 2.7 s of main-thread time.

  • Improve image delivery

    150 ms · 1.1 MB

    4 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Hubspot adds 709 ms

    709 ms

    Hubspot costs a phone 709 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    450 ms · 101 KiB

    About 101 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Google Tag Manager adds 290 ms

    290 ms

    Google Tag Manager costs a phone 290 ms of main-thread work and 372 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,911 HTML elements

    The page has 2,911 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 195 ms. During a long task the page ignores taps.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • Legacy JavaScript

    50 ms · 70 KiB

    Polyfills for old browsers add 70 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.

  • Minify JavaScript

    22 KiB

    22 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 227 ms

    227 ms

    Your server sent the HTML in 227 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 5.0 s

    5.0 s

    Real visitors wait 5.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 4.7 s

    4.7 s

    Real visitors see the first content after 4.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 3.2 s

    3.2 s

    Real visitors wait 3.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 25.4 s

    25.4 s

    Your largest element takes 25.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “This website stores cookies on your computer. These cookies…”.

  • Time to Interactive: 43.0 s

    43.0 s

    The page becomes fully interactive after 43.0 s. Good is under 3.8 s.

  • Speed Index: 14.9 s

    14.9 s

    Visually, the page fills in at 14.9 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.3 s

    1.3 s

    Scripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.

  • Cumulative Layout Shift: 0.295

    0.295

    The layout shifts by 0.295 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 5.2 s to 5.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 129 ms

    129 ms

    Real visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.05

    0.05

    For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 10% faster for real visitors

    -10%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 117 ms to 114 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

3 to fix53
  • Page weight: 9.1 MB in 281 requests

    9.1 MB

    Your homepage downloads 9.1 MB in 281 requests on a phone: scripts 5.0 MB (98), images 2.0 MB (55) and other files 1.1 MB (43). Under 2 MB keeps phones on slow connections fast.

  • 3 images in older formats

    3 images (861 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (824 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.6 g of CO₂ per visit

    2.59 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.59 g of CO₂e: 310.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 8690
  • Images must have alternative text (4 elements)

    Images must have alternative text: 4 elements on the page fail this check, rated critical by axe-core.

  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (4 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 4 elements on the page fail this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Contentinfo landmark should not be contained in another landmark (1 element)

    Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • 11 links without text

    11 visible links have no text or label, so screen readers cannot say where they go.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 9 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 7780
  • Title is long (73 characters)

    Your title is 73 characters, so Google will cut it off around 60: “Nitrex provides fully integrated heat-treating services and technologies.”.

  • 2 H1 headlines

    There are 2 <h1> headlines (“- NITREX -” and “Nitrex is redefining heat treatment with the most…”). One clear main headline is easier for people and search engines.

  • Meta description is long (196 characters)

    Your meta description is 196 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 8 links crawlers can't follow

    8 links have no real href, so search engines can't follow them.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 328 internal links, 73 external

    The homepage links to 328 pages on nitrex.com and 73 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://www.nitrex.com/en/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.nitrex.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, sameAs (social profiles), description and contact details; logo would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,015 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix86
  • 4 pages share 2 titles

    /en and / all use the title “Nitrex provides fully integrated heat-treating services and technolog…”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages share a meta description

    /en/furnaces-technologies/nitriding-nitrocarburizing and /furnaces-technologies/nitriding-nitrocarburizing use the same meta description. A description written for each page earns more clicks.

  • 2 links to non-canonical URLs

    Your homepage links to 2 pages by a URL that isn't their canonical one, for example /, whose canonical is /en. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 2 pages slow to respond

    /en/solutions/furnaces-technologies/nitriding-nitrocarburizing/turnkey-installations/nxh-horizontal-series and /en/solutions/furnaces-technologies/nitriding-nitrocarburizing/turnkey-installations/nxl-continuous-series took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 78 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9271
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=343122911&tm=gtm002&Ver=2&mid=5cb89f5e-d029-4e15-9de0-ceff56672d52&bo=1&sid=d94cb440d5e611f19f008b133af7254e&vid=d94cd470d5e611f185a395a192971361&vids=1&msclkid=N&pi=9.

  • 8 small tap targets

    8 of 32 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'setAttribute')”.

  • 8 low-resolution images

    8 images are served at too low a resolution for sharp phone screens.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 2 redirects before the homepage

    Opening https://nitrex.com goes through 2 redirects before the homepage loads.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block, 1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (nitrex.com).

  • Valid certificate (45 days left)

    The certificate from Google Trust Services · WE1 verifies for nitrex.com and is valid for another 45 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://nitrex.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 60 links work

    All 60 links checked from your homepage (40 internal, 20 external) answered without errors.

Domain and trust

1 to fix
  • Domain expires in 31 days

    nitrex.com is registered until Dec 2026. Make sure auto-renew is on and the card on file is current.

  • No CAA record

    nitrex.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    nitrex.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

1 checks passed
  • Domain is 28 years old

    28 years

    nitrex.com was registered in Dec 1997 through IONOS SE. An established domain carries more trust with email providers and search engines.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 586 words of copy

    The homepage carries about 586 words of visible text.

3 checks passed
  • 5 calls to action

    The homepage has 5 calls to action, for example “Learn more” and “Get in touch”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Microsoft Clarity, HubSpot and Cloudflare Web Analytics.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.protection.outlook.com include:emailsrvr.com include:servers.mcsv.net include:spf.emailsignatures365…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 3 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies (measured from a US location before any click).

  • 38 other companies contacted

    Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Upkeep, stack and company

  • It runs WordPress 6.8.12; the current release is 7.1.4.
  • 4 plugins are behind their latest release.events-manager 7.4.9 → 7.4.12 · woocommerce 10.2.2 → 11.2.1 · elementor 4.3.1 → 4.3.5 · ele-custom-skin 3.1.9 → 4.3.14

Stack

CMS
WordPress 6.8.12
Framework
Vue.js
E-commerce
WooCommerce
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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