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nitrex.com website review
Visit site (opens in a new tab)Reviewed 1 November 202650 issues · 114 checks
This review found 50 issues worth fixing on nitrex.com, 22 of them high impact, across 114 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
67D- #72,133 of 80,718 reviewed websitesbeats 9%
- #37,482 of 39,737 online storesbeats 5%
- #1,821 of 2,106 WooCommerce storesbeats 11%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 5.2 s |
| May 16, 2026 | 4.9 s |
| May 23, 2026 | 4.9 s |
| May 30, 2026 | 5.2 s |
| Jun 6, 2026 | 5.1 s |
| Jun 13, 2026 | 5.1 s |
| Jun 20, 2026 | 5.2 s |
| Jun 27, 2026 | 5.3 s |
| Jul 4, 2026 | 5.7 s |
| Jul 11, 2026 | 5.7 s |
| Jul 18, 2026 | 5.6 s |
| Jul 25, 2026 | 5.7 s |
| Aug 1, 2026 | 5.8 s |
| Aug 8, 2026 | 5.7 s |
| Aug 15, 2026 | 5.6 s |
| Aug 22, 2026 | 5.4 s |
| Aug 29, 2026 | 5.6 s |
| Sep 5, 2026 | 5.6 s |
| Sep 12, 2026 | 5.9 s |
| Sep 19, 2026 | 5.1 s |
| Sep 26, 2026 | 4.5 s |
| Oct 3, 2026 | 4.4 s |
| Oct 10, 2026 | 4.6 s |
| Oct 17, 2026 | 5.3 s |
| Oct 24, 2026 | 5.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 117 ms |
| May 16, 2026 | 125 ms |
| May 23, 2026 | 123 ms |
| May 30, 2026 | 124 ms |
| Jun 6, 2026 | 121 ms |
| Jun 13, 2026 | 122 ms |
| Jun 20, 2026 | 135 ms |
| Jun 27, 2026 | 127 ms |
| Jul 4, 2026 | 149 ms |
| Jul 11, 2026 | 147 ms |
| Jul 18, 2026 | 153 ms |
| Jul 25, 2026 | 149 ms |
| Aug 1, 2026 | 129 ms |
| Aug 8, 2026 | 128 ms |
| Aug 15, 2026 | 116 ms |
| Aug 22, 2026 | 110 ms |
| Aug 29, 2026 | 114 ms |
| Sep 5, 2026 | 119 ms |
| Sep 12, 2026 | 117 ms |
| Sep 19, 2026 | 121 ms |
| Sep 26, 2026 | 114 ms |
| Oct 3, 2026 | 107 ms |
| Oct 10, 2026 | 109 ms |
| Oct 17, 2026 | 105 ms |
| Oct 24, 2026 | 114 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.2 s
2.4 s
3.7 s
4.9 s
6.1 s
7.3 s
8.6 s
9.8 s
nitrex.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
11.4 s · 3.0 MBAbout 3.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 11.4 s faster on a phone.
Use efficient cache lifetimes
8.9 s · 3.0 MB108 files are served with short cache lifetimes, so returning visitors download them again (3.0 MB).
Render-blocking requests
2.3 s44 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.3 s.
Google CDN adds 1.3 s
1.3 sGoogle CDN costs a phone 1.3 s of main-thread work and 2.6 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 22
22/100Your mobile performance score is 22. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 8.8 s
A phone's processor spends 8.8 s on main-thread work while loading, 4.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, Hubspot and Google Tag Manager and others), adding 4.7 MB and 2.7 s of main-thread time.
Improve image delivery
150 ms · 1.1 MB4 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Hubspot adds 709 ms
709 msHubspot costs a phone 709 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
450 ms · 101 KiBAbout 101 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Google Tag Manager adds 290 ms
290 msGoogle Tag Manager costs a phone 290 ms of main-thread work and 372 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,911 HTML elements
The page has 2,911 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 195 ms. During a long task the page ignores taps.
Font display
150 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).
Legacy JavaScript
50 ms · 70 KiBPolyfills for old browsers add 70 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.
Minify JavaScript
22 KiB22 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
3 KiB3 KiB could be saved by minifying CSS.
1 checks passed
Server response: 227 ms
227 msYour server sent the HTML in 227 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 5.0 s
5.0 sReal visitors wait 5.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 4.7 s
4.7 sReal visitors see the first content after 4.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 3.2 s
3.2 sReal visitors wait 3.2 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 25.4 s
25.4 sYour largest element takes 25.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “This website stores cookies on your computer. These cookies…”.
Time to Interactive: 43.0 s
43.0 sThe page becomes fully interactive after 43.0 s. Good is under 3.8 s.
Speed Index: 14.9 s
14.9 sVisually, the page fills in at 14.9 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.3 s
1.3 sScripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.
Cumulative Layout Shift: 0.295
0.295The layout shifts by 0.295 while loading, so content jumps under the reader's thumb. Good is under 0.1.
First Contentful Paint: 2.7 s
2.7 sThe first text or image appears after 2.7 s on a phone. Good is under 1.8 s.
Largest content (LCP) held steady for real visitors
+6%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 5.2 s to 5.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 129 ms
129 msReal visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.05
0.05For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.
Tap response (INP) got 10% faster for real visitors
-10%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 117 ms to 114 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 9.1 MB in 281 requests
9.1 MBYour homepage downloads 9.1 MB in 281 requests on a phone: scripts 5.0 MB (98), images 2.0 MB (55) and other files 1.1 MB (43). Under 2 MB keeps phones on slow connections fast.
3 images in older formats
3 images (861 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
2 images below the first screen load straight away
2 images further down the page (824 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 2.6 g of CO₂ per visit
2.59 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.59 g of CO₂e: 310.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Images must have alternative text (4 elements)
Images must have alternative text: 4 elements on the page fail this check, rated critical by axe-core.
5 text elements with low contrast
5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (4 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 4 elements on the page fail this check, rated moderate by axe-core.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Contentinfo landmark should not be contained in another landmark (1 element)
Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one contentinfo landmark (1 element)
Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.
11 links without text
11 visible links have no text or label, so screen readers cannot say where they go.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 9 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (73 characters)
Your title is 73 characters, so Google will cut it off around 60: “Nitrex provides fully integrated heat-treating services and technologies.”.
2 H1 headlines
There are 2 <h1> headlines (“- NITREX -” and “Nitrex is redefining heat treatment with the most…”). One clear main headline is easier for people and search engines.
Meta description is long (196 characters)
Your meta description is 196 characters; Google truncates after about 160, so the end of your pitch is cut.
8 links crawlers can't follow
8 links have no real href, so search engines can't follow them.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
328 internal links, 73 external
The homepage links to 328 pages on nitrex.com and 73 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://www.nitrex.com/en/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://www.nitrex.com/sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, sameAs (social profiles), description and contact details; logo would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,015 words), so crawlers that don't run JavaScript still read it.
Other pages
4 pages share 2 titles
/en and / all use the title “Nitrex provides fully integrated heat-treating services and technolog…”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.
2 pages share a meta description
/en/furnaces-technologies/nitriding-nitrocarburizing and /furnaces-technologies/nitriding-nitrocarburizing use the same meta description. A description written for each page earns more clicks.
2 links to non-canonical URLs
Your homepage links to 2 pages by a URL that isn't their canonical one, for example /, whose canonical is /en. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
2 pages slow to respond
/en/solutions/furnaces-technologies/nitriding-nitrocarburizing/turnkey-installations/nxh-horizontal-series and /en/solutions/furnaces-technologies/nitriding-nitrocarburizing/turnkey-installations/nxl-continuous-series took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 78 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=343122911&tm=gtm002&Ver=2&mid=5cb89f5e-d029-4e15-9de0-ceff56672d52&bo=1&sid=d94cb440d5e611f19f008b133af7254e&vid=d94cd470d5e611f185a395a192971361&vids=1&msclkid=N&pi=9.
8 small tap targets
8 of 32 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'setAttribute')”.
8 low-resolution images
8 images are served at too low a resolution for sharp phone screens.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
2 redirects before the homepage
Opening https://nitrex.com goes through 2 redirects before the homepage loads.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block, 1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (nitrex.com).
Valid certificate (45 days left)
The certificate from Google Trust Services · WE1 verifies for nitrex.com and is valid for another 45 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://nitrex.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 60 links work
All 60 links checked from your homepage (40 internal, 20 external) answered without errors.
Domain and trust
Domain expires in 31 days
nitrex.com is registered until Dec 2026. Make sure auto-renew is on and the card on file is current.
No CAA record
nitrex.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
nitrex.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
1 checks passed
Domain is 28 years old
28 yearsnitrex.com was registered in Dec 1997 through IONOS SE. An established domain carries more trust with email providers and search engines.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 586 words of copy
The homepage carries about 586 words of visible text.
3 checks passed
5 calls to action
The homepage has 5 calls to action, for example “Learn more” and “Get in touch”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Microsoft Clarity, HubSpot and Cloudflare Web Analytics.
Email authentication
Email authentication score: 95/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.protection.outlook.com include:emailsrvr.com include:servers.mcsv.net include:spf.emailsignatures365…”.
DKIM signing found
A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 3 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.
18 cookies set on arrival
18Opening the homepage sets 18 cookies (measured from a US location before any click).
38 other companies contacted
Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: HubSpot cookie banner
A consent management tool (HubSpot cookie banner) loads with the page.
Upkeep, stack and company
- It runs WordPress 6.8.12; the current release is 7.1.4.
- 4 plugins are behind their latest release.events-manager 7.4.9 → 7.4.12 · woocommerce 10.2.2 → 11.2.1 · elementor 4.3.1 → 4.3.5 · ele-custom-skin 3.1.9 → 4.3.14
Stack
- CMS
- WordPress 6.8.12
- Framework
- Vue.js
- E-commerce
- WooCommerce
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 50 issues on nitrex.com, including 22 speed issues, 5 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.