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nipponpaint.com.my website review

Visit site (opens in a new tab)Reviewed 31 October 202642 issues · 103 checks

This review found 42 issues worth fixing on nipponpaint.com.my, 14 of them high impact, across 103 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.0 s3.5 sMay 9Oct 243.8 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.8 s
May 16, 20263.9 s
May 23, 20263.9 s
May 30, 20263.9 s
Jun 6, 20263.9 s
Jun 13, 20263.9 s
Jun 20, 20263.8 s
Jun 27, 20263.8 s
Jul 4, 20263.9 s
Jul 11, 20263.8 s
Jul 18, 20263.8 s
Jul 25, 20263.8 s
Aug 1, 20263.8 s
Aug 8, 20263.8 s
Aug 15, 20263.7 s
Aug 22, 20263.6 s
Aug 29, 20263.6 s
Sep 5, 20263.5 s
Sep 12, 20263.6 s
Sep 19, 20263.6 s
Sep 26, 20263.7 s
Oct 3, 20263.7 s
Oct 10, 20263.7 s
Oct 17, 20263.7 s
Oct 24, 20263.8 s
Real-visitor tap response (INP)75th percentile, phones
170 ms145 msMay 9Oct 24161 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026148 ms
May 16, 2026154 ms
May 23, 2026158 ms
May 30, 2026159 ms
Jun 6, 2026160 ms
Jun 13, 2026161 ms
Jun 20, 2026160 ms
Jun 27, 2026162 ms
Jul 4, 2026162 ms
Jul 11, 2026163 ms
Jul 18, 2026164 ms
Jul 25, 2026166 ms
Aug 1, 2026167 ms
Aug 8, 2026167 ms
Aug 15, 2026162 ms
Aug 22, 2026161 ms
Aug 29, 2026159 ms
Sep 5, 2026155 ms
Sep 12, 2026159 ms
Sep 19, 2026159 ms
Sep 26, 2026160 ms
Oct 3, 2026163 ms
Oct 10, 2026161 ms
Oct 17, 2026161 ms
Oct 24, 2026161 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

9 to fix48
  • Render-blocking requests

    4.5 s

    27 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.5 s.

  • Improve image delivery

    2.8 s · 1.5 MB

    24 images could be 1.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.8 s faster on a phone.

  • Font display

    2.1 s

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 2.1 s).

  • Mobile performance score: 48

    48/100

    Your mobile performance score is 48. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Reduce unused JavaScript

    730 ms · 127 KiB

    About 127 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 730 ms faster on a phone.

  • Reduce unused CSS

    450 ms · 73 KiB

    About 73 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Minify JavaScript

    300 ms · 47 KiB

    47 KiB could be saved by minifying JavaScript.

  • 2,889 HTML elements

    The page has 2,889 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 2.0 s

    A phone's processor spends 2.0 s on main-thread work while loading, 540 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Minify CSS

    150 ms · 4 KiB

    4 KiB could be saved by minifying CSS.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 65 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    8 KiB

    Polyfills for old browsers add 8 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • 1 third-party service on the page

    1 third-party service load with your homepage (Google Fonts), adding 45 KiB and 0 ms of main-thread time.

1 checks passed
  • Server response: 429 ms

    429 ms

    Your server sent the HTML in 429 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 23.7 s

    23.7 s

    Your largest element takes 23.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “How can we help you? Guide me”.

  • Time to Interactive: 24.9 s

    24.9 s

    The page becomes fully interactive after 24.9 s. Good is under 3.8 s.

  • Speed Index: 12.7 s

    12.7 s

    Visually, the page fills in at 12.7 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.328

    0.328

    The layout shifts by 0.328 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Real-user LCP: 2.9 s

    2.9 s

    Real visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.2 s

    2.2 s

    Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 34 images without width and height

    34 images have no width and height attributes, so the layout jumps as each one loads.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 148 ms to 161 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.8 s to 3.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 175 ms

    175 ms

    Real visitors wait 175 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

3 to fix53
  • Page weight: 6.7 MB in 159 requests

    6.7 MB

    Your homepage downloads 6.7 MB in 159 requests on a phone: images 5.9 MB (64), scripts 466 KiB (58) and stylesheets 196 KiB (32). Under 2 MB keeps phones on slow connections fast.

  • 10 images below the first screen load straight away

    10 images further down the page (832 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 8 images far larger than shown

    425 KiB

    8 images are downloaded at several times the size a phone draws them, for example navigation-colour-cards.webp at 1,200 px wide, shown at 159 px. Resized copies would save about 425 KiB.

  • About 1.9 g of CO₂ per visit

    1.89 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.89 g of CO₂e: 227.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

10 to fixGoogle 7986
  • 22 buttons without a name

    22 buttons have no accessible name, so screen readers announce just “button”.

  • Unlabelled dropdowns

    1 dropdown has no label.

  • 7 tap targets too small

    7 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (112 elements)

    All page content should be contained by landmarks: 112 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • ARIA role should be appropriate for the element (6 elements)

    ARIA role should be appropriate for the element: 6 elements on the page fail this check, rated minor by axe-core.

  • Elements marked as presentational should be consistently ignored (6 elements)

    Elements marked as presentational should be consistently ignored: 6 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3, h2 → h4 and h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 65 images in the HTML carry an alt attribute.

  • 37 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 10 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8593
  • 7 H1 headlines

    There are 7 <h1> headlines (“Ultra Premium Protection Against Dirt Streaks and…”, “The New FloorArtz Special Effect Collection” and “The Ultimate Self-Cleaning Paint for Exterior Wal…”). One clear main headline is easier for people and search engines.

  • 7 links with vague text

    7 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 289 internal links, 15 external

    The homepage links to 289 pages on nipponpaint.com.my and 15 external pages.

7 checks passed
  • Meta description: 159 characters

    Your meta description is 159 characters: “Discover the best range of wall paints and colour solutions for your home. Transform your space with vibrant colours fr…”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “Nippon Paint: Malaysia's Leading Painting Solutions Provider”.

  • Canonical URL set

    The canonical URL is https://www.nipponpaint.com.my/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.nipponpaint.com.my/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,468 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without an H1

    /brochures/total-bare-to-finish-compatible-system-solutions has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 121 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 10 small tap targets

    10 of 42 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix79
  • 1 broken external link

    1 link to other sites is dead, for example https://shoponline.nipponpaint.com.my/ (503).

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (nipponpaint.com.my).

  • Valid certificate (81 days left)

    The certificate from DigiCert Inc · GeoTrust TLS RSA CA G1 verifies for nipponpaint.com.my and is valid for another 81 days.

  • http:// redirects to https

    http://nipponpaint.com.my redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    nipponpaint.com.my has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 690 words of copy

    The homepage carries about 690 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn More”.

  • 17 calls to action

    The homepage has 17 calls to action, for example “Try Colour Match”, “Learn more” and “Learn More”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 a mx include:mail.zendesk.com ip4:49.124.193.36 ip4:49.124.193.37 ip4:192.161.149.45 ip4:149.72.193.65 include:s…”.

  • DKIM signing found

    A DKIM key is published (selector “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 2 other companies contacted

    Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

  • It runs WordPress 3.7.1; the current release is 7.1.4.
  • 2 plugins are behind their latest release.woocommerce 9.3.6 → 11.2.1 · elementor 3.22.2 → 4.3.5

Stack

CMS
WordPress 3.7.1
Framework
jQuery
E-commerce
WooCommerce
Hosting
DiGi Telecommunications Sdn. Bhd.

Company

Founded
1881
Headquarters
Japan

Upkeep, stack, hiring and company data from programmable.info

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This review found 42 issues on nipponpaint.com.my, including 19 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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