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novami.com website review

Visit site (opens in a new tab)Reviewed 1 November 202617 issues · 71 checks

This review found 17 issues worth fixing on novami.com, 2 of them high impact, across 71 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

86B

Closest competitors among reviewed websites

Compare side by side
Real-visitor load time (LCP)75th percentile, phones
3.0 s2.1 sMay 9Oct 242.2 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.2 s
May 16, 20262.2 s
May 23, 20262.2 s
May 30, 20262.3 s
Jun 6, 20262.4 s
Jun 13, 20262.4 s
Jun 20, 20262.5 s
Jun 27, 20262.5 s
Jul 4, 20262.7 s
Jul 11, 20262.8 s
Jul 18, 20262.8 s
Jul 25, 20262.9 s
Aug 1, 20262.9 s
Aug 8, 20262.8 s
Aug 15, 20262.7 s
Aug 22, 20262.5 s
Aug 29, 20262.4 s
Sep 5, 20262.4 s
Sep 12, 20262.4 s
Sep 19, 20262.3 s
Sep 26, 20262.3 s
Oct 3, 20262.2 s
Oct 10, 20262.2 s
Oct 17, 20262.2 s
Oct 24, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
136 ms117 msMay 9Oct 24127 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026121 ms
May 16, 2026121 ms
May 23, 2026120 ms
May 30, 2026121 ms
Jun 6, 2026119 ms
Jun 13, 2026120 ms
Jun 20, 2026121 ms
Jun 27, 2026121 ms
Jul 4, 2026128 ms
Jul 11, 2026128 ms
Jul 18, 2026130 ms
Jul 25, 2026129 ms
Aug 1, 2026129 ms
Aug 8, 2026128 ms
Aug 15, 2026121 ms
Aug 22, 2026120 ms
Aug 29, 2026122 ms
Sep 5, 2026121 ms
Sep 12, 2026128 ms
Sep 19, 2026129 ms
Sep 26, 2026129 ms
Oct 3, 2026134 ms
Oct 10, 2026128 ms
Oct 17, 2026128 ms
Oct 24, 2026127 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

www.novami.com (opens in a new tab)
Full-page screenshot of novami.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. novami.com at 0.4 s0.4 s
  2. novami.com at 0.8 s0.8 s
  3. novami.com at 1.1 s1.1 s
  4. novami.com at 1.5 s1.5 s
  5. novami.com at 1.9 s1.9 s
  6. novami.com at 2.3 s2.3 s
  7. novami.com at 2.6 s2.6 s
  8. novami.com at 3.0 s3.0 s

Speed

2 to fix93

  • 2,228 HTML elements

    The page has 2,228 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • nitrocdn.com adds 15 ms

    15 ms

    nitrocdn.com costs a phone 15 ms of main-thread work and 389 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    135 KiB

    About 135 KiB of CSS is downloaded but never applied on this page.

  • 1 third-party service on the page

    1 third-party service load with your homepage (nitrocdn.com), adding 389 KiB and 15 ms of main-thread time.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

3 checks passed

  • Mobile performance score: 93

    93/100

    Your mobile performance score is 93. That is in Google's “good” band (90 and up).

  • Main-thread work: 1.0 s

    A phone's processor spends 1.0 s on main-thread work while loading, 170 ms of it running JavaScript. That is comfortably low.

  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix67

  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user INP: 203 ms

    203 ms

    Real visitors wait 203 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user TTFB: 932 ms

    932 ms

    Real visitors wait 932 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 3.2 s

    3.2 s

    Your largest element takes 3.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Your Time”.

  • Tap response (INP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 121 ms to 127 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Time to Interactive: 3.2 s

    3.2 s

    The page is fully interactive after 3.2 s.

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.033

    0.033

    The layout barely moves while loading (CLS 0.033, good is under 0.1).

  • Speed Index: 1.2 s

    1.2 s

    Visually, the page fills in at 1.2 s (Speed Index), inside the 3.4 s “good” threshold.

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

100

  • 2 images below the first screen load straight away

    2 images further down the page (50 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.3 g of CO₂ per visit

    0.27 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.27 g of CO₂e: 31.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed

  • Page weight: 958 KiB in 29 requests

    958 KiB

    Your homepage downloads 958 KiB in 29 requests on a phone: other files 515 KiB (14), fonts 150 KiB (3) and stylesheets 147 KiB (2). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9696

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed

  • Every image has alt text

    All 186 images in the HTML carry an alt attribute.

  • 38 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 40 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9286

  • 5 H1 headlines

    There are 5 <h1> headlines (“Solve What's Next”, “Solve What's Next” and “Solve What's Next”). One clear main headline is easier for people and search engines.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 8 links with vague text

    8 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 346 internal links, 13 external

    The homepage links to 346 pages on novami.com and 13 external pages.

5 checks passed

  • Meta description: 132 characters

    Your meta description is 132 characters: “Our technologies provide semiconductor manufacturers with the right process insight & clarity required to boost process…”.

  • Title: 58 characters

    Your title is a healthy 58 characters: “Nova -Metrology Solutions for Semiconductors Manufacturing”.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.novami.com/sitemap_index.xml.

AI search readiness

100

  • Opted out of AI training for 3 crawlers

    robots.txt blocks GPTBot, Google-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

4 checks passed

  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,124 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.novami.com/llms.txt (6 KiB, 38 links), a plain-text guide to the site for AI tools.

Other pages

100

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 90 found) and read each the way a search engine does.

7 checks passed

  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 100100
3 checks passed

  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    16 of 18 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix67

  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 711 words of copy

    The homepage carries about 711 words of visible text.

3 checks passed

  • 3 calls to action

    The homepage has 3 calls to action, for example “Contact us”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

Privacy and tracking

1 to fix

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 3 other companies contacted

    Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at novami.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
Cloudflare

Company

Employees
646
Founded
1993
Headquarters
Rehovot

Upkeep, stack, hiring and company data from programmable.info

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