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oml.in website review
Visit site (opens in a new tab)Reviewed 2 November 202643 issues · 77 checks
This review found 43 issues worth fixing on oml.in, 17 of them high impact, across 77 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
66DClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
Speed
Use efficient cache lifetimes
7.8 s · 42.8 MB97 files are served with short cache lifetimes, so returning visitors download them again (42.8 MB).
Reduce unused JavaScript
4.3 s · 517 KiBAbout 517 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.3 s faster on a phone.
Mobile performance score: 48
48/100Your mobile performance score is 48. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Improve image delivery
850 ms · 7.0 MB56 images could be 7.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 850 ms faster on a phone.
4 third-party services on the page
4 third-party services load with your homepage (Google CDN, Facebook and Other Google APIs/SDKs and others), adding 1.0 MB and 997 ms of main-thread time.
Google CDN adds 700 ms
700 msGoogle CDN costs a phone 700 ms of main-thread work and 741 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
430 ms · 74 KiBAbout 74 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 430 ms faster on a phone.
Main-thread work: 3.3 s
A phone's processor spends 3.3 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Render-blocking requests
300 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 300 ms.
12 long tasks on the main thread
12 long tasks block the main thread while loading, the longest for 239 ms. During a long task the page ignores taps.
Legacy JavaScript
200 ms · 24 KiBPolyfills for old browsers add 24 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.
Minify CSS
150 ms · 6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
First Contentful Paint: 7.8 s
7.8 sThe first text or image appears after 7.8 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 34.6 s
34.6 sYour largest element takes 34.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 18.1 s
18.1 sVisually, the page fills in at 18.1 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 37.2 s
37.2 sThe page becomes fully interactive after 37.2 s. Good is under 3.8 s.
Total Blocking Time: 331 ms
331 msScripts block taps and scrolling for 331 ms in total while the page loads. Good is under 200 ms.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 48.2 MB in 109 requests
48.2 MBYour homepage downloads 48.2 MB in 109 requests on a phone: media 37.9 MB (13), images 8.4 MB (69) and scripts 1.1 MB (12). Under 2 MB keeps phones on slow connections fast.
4 images over 500 KB
4 images weigh 4.7 MB together. On a phone connection a single image that size takes seconds.
12 images far larger than shown
4.9 MB12 images are downloaded at several times the size a phone draws them, for example YTFF_Photos_2.png at 1,437 px wide, shown at 321 px. Resized copies would save about 4.9 MB.
16 images in older formats
16 images (7.6 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
22 images below the first screen load straight away
22 images further down the page (7.6 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 13.7 g of CO₂ per visit
13.68 gBy the Sustainable Web Design model, a visit to your homepage emits about 13.68 g of CO₂e: 1641.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
5 text elements with low contrast
5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
112 images without alt text
112 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (10 elements)
All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
8 links without text
8 visible links have no text or label, so screen readers cannot say where they go.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
34 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 41 WCAG 2.2 A/AA and best-practice rules on the phone render: 34 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Page is set to noindex
The robots meta tag says “noindex, nofollow”: Google is told not to list this page at all.
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Blocked from indexing
Google's crawler is blocked from indexing this page.
Title is short (3 characters)
Your title is only 3 characters: “OML”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://oml.in/sitemap.xml, so Google discovers your pages only by following links.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
14 internal links, 4 external
The homepage links to 14 pages on oml.in and 4 external pages.
2 checks passed
Canonical URL set
The canonical URL is https://oml.in/.
robots.txt in place
robots.txt is in place.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://oml.in/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (391 words), so crawlers that don't run JavaScript still read it.
Other pages
6 linked pages hidden from search
https://oml.in/talent, https://oml.in/content-ott, https://oml.in/brands, https://oml.in/events, https://oml.in/jobs and https://oml.in/contact-us are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
6 pages without a meta description
https://oml.in/talent, https://oml.in/content-ott, https://oml.in/brands, https://oml.in/events, https://oml.in/jobs and https://oml.in/contact-us have no meta description, so Google writes the search snippet from whatever text it finds.
6 internal pages checked
We fetched 6 pages linked from your homepage and read each the way a search engine does.
5 checks passed
Linked pages load
All 6 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
Every page has a title
All 6 pages that loaded have a <title>.
Best practices
Scrolls sideways on phones
On a 390 px-wide phone the page scrolls sideways, a sign that something is wider than the screen.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 323 words of copy
The homepage carries about 323 words of visible text.
5 checks passed
3 calls to action
The homepage has 3 calls to action, for example “Contact Us” and “Learn More”.
2 short forms
2 short forms (2 fields at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 90 customer or partner logos, 2 trust badges and “150+ Brands”.
Analytics in place
Analytics detected: Google Analytics and Meta Pixel.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
1 cookie set on arrival
1Opening the homepage sets 1 cookie (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
5 other companies contacted
Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at oml.in, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
- The footer still says © 2020.
Stack
- CMS
- WordPress
- Analytics
- Google Analytics
- Hosting
- Oracle Cloud
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 43 issues on oml.in, including 15 speed issues, 8 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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