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omni.cc website review
Visit site (opens in a new tab)Reviewed 24 October 202620 issues · 67 checks
This review found 20 issues worth fixing on omni.cc, 7 of them high impact, across 67 checks. The most urgent: page weight: 28.8 MB in 90 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
87BClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
Speed
Use efficient cache lifetimes
5.0 MB7 files are served with short cache lifetimes, so returning visitors download them again (5.0 MB).
Improve image delivery
800 ms · 796 KiB3 images could be 796 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 800 ms faster on a phone.
Mobile performance score: 74
74/100Your mobile performance score is 74 (desktop: 50). Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
500 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.
Reduce unused JavaScript
300 ms · 139 KiBAbout 139 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Main-thread work: 3.0 s
A phone's processor spends 3.0 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3 third-party services on the page
3 third-party services load with your homepage (Google Tag Manager, Hubspot and Google Analytics), adding 258 KiB and 272 ms of main-thread time.
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 134 ms. During a long task the page ignores taps.
Legacy JavaScript
13 KiBPolyfills for old browsers add 13 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Speed Index: 6.8 s
6.8 sVisually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 4.2 s
4.2 sYour largest element takes 4.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “OmniSource”.
First Contentful Paint: 2.9 s
2.9 sThe first text or image appears after 2.9 s on a phone. Good is under 1.8 s.
Time to Interactive: 6.7 s
6.7 sThe page becomes fully interactive after 6.7 s. Good is under 3.8 s.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
Total Blocking Time: 141 ms
141 msScripts block the page for only 141 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 28.8 MB in 90 requests
28.8 MBYour homepage downloads 28.8 MB in 90 requests on a phone: images 28.0 MB (32), scripts 571 KiB (41) and fonts 210 KiB (9). Under 2 MB keeps phones on slow connections fast.
7 images over 500 KB
7 images weigh 24.0 MB together. On a phone connection a single image that size takes seconds.
10 images far larger than shown
10.8 MB10 images are downloaded at several times the size a phone draws them, for example mockup-desktop-ge-B0t8NiX8.png at 1,500 px wide, shown at 342 px. Resized copies would save about 10.8 MB.
11 images in older formats
11 images (25.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
7 images below the first screen load straight away
7 images further down the page (21.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 8.2 g of CO₂ per visit
8.16 gBy the Sustainable Web Design model, a visit to your homepage emits about 8.16 g of CO₂e: 979.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
51 text elements with low contrast
51 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (84 elements)
All page content should be contained by landmarks: 84 elements on the page fail this check, rated moderate by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
2 checks passed
Every image has alt text
All 56 images in the HTML carry an alt attribute.
37 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 39 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
37 internal links, 5 external
The homepage links to 37 pages on omni.cc and 5 external pages.
8 checks passed
Meta description: 134 characters
Your meta description is 134 characters: “Omni builds Results-Driven Branded Programs powered by merch, apparel, fulfillment, and webstores — managed end-to-end …”.
One H1 headline
Your main headline reads: “Create Meaningful Moments”.
Title: 38 characters
Your title is a healthy 38 characters: “Omni — Results-Driven Branded Programs”.
Canonical URL set
The canonical URL is https://omni.cc/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://omni.cc/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and description; sameAs (social profiles) and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,053 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://omni.cc/llms.txt (2 KiB, 0 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page hidden from search
https://omni.cc/new-account-form is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages with very little text
https://omni.cc/buildyourprogram and https://omni.cc/contact have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 18 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
7 of 7 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,000 words of copy
The homepage carries about 1,000 words of visible text.
3 checks passed
3 calls to action
The homepage has 3 calls to action, for example “people who buy from you”, “Talk to Us” and “Contact”.
Social proof on the page
Social proof on the homepage: 3 testimonial or review blocks, 5 customer or partner logos and 5 trust badges.
Analytics in place
Analytics detected: HubSpot.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and HubSpot (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.
8 cookies set on arrival
8Opening the homepage sets 8 cookies (measured from a US location before any click).
7 other companies contacted
Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: HubSpot cookie banner
A consent management tool (HubSpot cookie banner) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at omni.cc, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
Hiring
- Hiring
- 36 open roles
- Teams
- Sales (10), Marketing (8), Solutions Engineering (7), Engineering (4)
- Job board
- ashby
- Careers page
- jobs.ashbyhq.com/omni (opens in a new tab)
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 20 issues on omni.cc, including 10 speed issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.