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orvance.com website review

Visit site (opens in a new tab)Reviewed 8 November 202640 issues · 85 checks

This review found 40 issues worth fixing on orvance.com, 15 of them high impact, across 85 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.3 s3.3 sMay 16Oct 313.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20264.2 s
May 23, 20264.0 s
May 30, 20264.1 s
Jun 6, 20264.0 s
Jun 13, 20264.0 s
Jun 20, 20264.0 s
Jun 27, 20263.6 s
Jul 4, 20263.7 s
Jul 11, 20263.7 s
Jul 18, 20263.6 s
Jul 25, 20263.5 s
Aug 1, 20263.4 s
Aug 8, 20263.4 s
Aug 15, 20263.5 s
Aug 22, 20263.7 s
Aug 29, 20263.7 s
Sep 5, 20263.5 s
Sep 12, 20263.6 s
Sep 19, 20263.6 s
Sep 26, 20263.5 s
Oct 3, 20263.8 s
Oct 10, 20263.9 s
Oct 17, 20264.0 s
Oct 24, 20264.1 s
Oct 31, 20263.8 s

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of orvance.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. orvance.com at 0.7 s0.7 s
  2. orvance.com at 1.5 s1.5 s
  3. orvance.com at 2.2 s2.2 s
  4. orvance.com at 3.0 s3.0 s
  5. orvance.com at 3.7 s3.7 s
  6. orvance.com at 4.4 s4.4 s
  7. orvance.com at 5.2 s5.2 s
  8. orvance.com at 5.9 s5.9 s

Speed

10 to fix36
  • Reduce unused JavaScript

    7.9 s · 1.9 MB

    About 1.9 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 7.9 s faster on a phone.

  • YouTube adds 1.8 s

    1.8 s

    YouTube costs a phone 1.8 s of main-thread work and 2.9 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 36

    36/100

    Your mobile performance score is 36. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.4 s

    A phone's processor spends 7.4 s on main-thread work while loading, 4.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, Google Tag Manager and minmaxify.com and others), adding 4.3 MB and 2.8 s of main-thread time.

  • Reduce unused CSS

    600 ms · 205 KiB

    About 205 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Improve image delivery

    605 KiB

    23 images could be 605 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Render-blocking requests

    600 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 433 ms. During a long task the page ignores taps.

  • Shopify adds 140 ms

    140 ms

    Shopify costs a phone 140 ms of main-thread work and 814 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    150 ms · 52 KiB

    14 files are served with short cache lifetimes, so returning visitors download them again (52 KiB).

  • Legacy JavaScript

    10 KiB

    Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.26

    0.26

    For real visitors the layout shifts by 0.26 (75th percentile). Good is under 0.1.

  • First Contentful Paint: 14.9 s

    14.9 s

    The first text or image appears after 14.9 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 14.9 s

    14.9 s

    Your largest element takes 14.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Innovative Solutions from OrVance®”.

  • Time to Interactive: 36.2 s

    36.2 s

    The page becomes fully interactive after 36.2 s. Good is under 3.8 s.

  • Speed Index: 14.9 s

    14.9 s

    Visually, the page fills in at 14.9 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 798 ms

    798 ms

    Scripts block taps and scrolling for 798 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.8 s

    3.8 s

    Real visitors wait 3.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 4.2 s to 3.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 678 ms

    678 ms

    Real visitors wait 678 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix69
  • Page weight: 7.0 MB in 290 requests

    7.0 MB

    Your homepage downloads 7.0 MB in 290 requests on a phone: scripts 3.6 MB (78), images 1.9 MB (57) and other files 657 KiB (104). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    orvlogo_notgln_fullclr_2218x775px_16aug2021-1663779443119-16 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 4 images in older formats

    4 images (155 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (69 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 2.0 g of CO₂ per visit

    2.00 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.00 g of CO₂e: 239.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8992
  • Certain ARIA roles must be contained by particular parents (5 elements)

    Certain ARIA roles must be contained by particular parents: 5 elements on the page fail this check, rated critical by axe-core.

  • 34 tap targets too small

    34 tap targets are too small or too close together to hit reliably with a finger.

  • Document should not have more than one main landmark (1 element)

    Document should not have more than one main landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 106 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9288
  • Meta description is long (288 characters)

    Your meta description is 288 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 4 links with vague text

    4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • One H1 headline

    Your <h1> is empty.

  • 63 internal links, 12 external

    The homepage links to 63 pages on orvance.com and 12 external pages.

6 checks passed
  • Title: 42 characters

    Your title is a healthy 42 characters: “Innovative Oral Hygiene Products | OrVance”.

  • Canonical URL set

    The canonical URL is https://orvance.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://orvance.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,249 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://orvance.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

5 to fix63
  • 1 page without a title

    https://orvance.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://orvance.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 1 page without a meta description

    https://orvance.com/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 links to non-canonical URLs

    Your homepage links to 3 pages by a URL that isn't their canonical one, for example https://orvance.com/blogs/news/orvance%C2%AE-retainer-cleaner-requiring-only-2-cleanings-per-week-now-the-preferred-product-by-practices, whose canonical is https://orvance.com/blogs/news/orvance%c2%ae-retainer-cleaner-requiring-only-2-cleanings-per-week-now-the-preferred-product-by-practices. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 7 pages without an H1

    https://orvance.com/pages/our-team, https://orvance.com/pages/white-papers, https://orvance.com/pages/news, https://orvance.com/pages/contact-us, https://orvance.com/customer_authentication/redirect and https://orvance.com/collections/all-products and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 18 found) and read each the way a search engine does.

2 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

Best practices

3 to fixGoogle 7385
  • 19 small tap targets

    19 of 29 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix94
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 837 words of copy

    The homepage carries about 837 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now”.

  • 19 calls to action

    The homepage has 19 calls to action, for example “Contact Us”, “Shop Now” and “Buy Now”.

  • 4 short forms

    4 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 1 customer or partner logo and 3 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 4 phone links and 3 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 42 other companies contacted

    Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at orvance.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 9 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Minmaxify Order Limits · Pagefly Ai Page Builder · Vitals · Sale Kit · stamped.io · rechargecdn.com · powr.io · electricsms.com · aliyuncs.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Bootstrap
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager
Hosting
Shopify

Company

Headquarters
Caledonia

Upkeep, stack, hiring and company data from programmable.info

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