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orwellausten.com website review
Visit site (opens in a new tab)Reviewed 10 November 202629 issues · 79 checks
This review found 29 issues worth fixing on orwellausten.com, 9 of them high impact, across 79 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #22,246 of 95,980 reviewed websitesbeats 72%
- #14,067 of 51,890 online storesbeats 66%
- #13,619 of 46,987 Shopify storesbeats 64%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Jul 4, 2026 | 1.0 s |
| Jul 11, 2026 | 1.1 s |
| Sep 19, 2026 | 962 ms |
| Oct 31, 2026 | 994 ms |
| Nov 7, 2026 | 994 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.4 s
2.2 s
2.9 s
3.6 s
4.3 s
5.0 s
5.8 s
Speed
Reduce unused JavaScript
2.7 s · 465 KiBAbout 465 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.7 s faster on a phone.
Main-thread work: 6.4 s
A phone's processor spends 6.4 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Klaviyo and Google CDN and others), adding 1.8 MB and 930 ms of main-thread time.
Mobile performance score: 53
53/100Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.
Shopify adds 389 ms
389 msShopify costs a phone 389 ms of main-thread work and 703 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
450 ms7 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
Klaviyo adds 314 ms
314 msKlaviyo costs a phone 314 ms of main-thread work and 616 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
300 ms · 59 KiBAbout 59 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Improve image delivery
304 KiB10 images could be 304 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Google CDN adds 174 ms
174 msGoogle CDN costs a phone 174 ms of main-thread work and 298 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 196 ms. During a long task the page ignores taps.
Legacy JavaScript
150 ms · 25 KiBPolyfills for old browsers add 25 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
50 ms · 88 KiB10 files are served with short cache lifetimes, so returning visitors download them again (88 KiB).
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify CSS
13 KiB13 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
4 KiB4 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 19.2 s
19.2 sYour largest element takes 19.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 19.4 s
19.4 sThe page becomes fully interactive after 19.4 s. Good is under 3.8 s.
Speed Index: 8.1 s
8.1 sVisually, the page fills in at 8.1 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.5 s
3.5 sThe first text or image appears after 3.5 s on a phone. Good is under 1.8 s.
Total Blocking Time: 327 ms
327 msScripts block taps and scrolling for 327 ms in total while the page loads. Good is under 200 ms.
Largest content (LCP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.0 s
1.0 sReal visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 123 ms
123 msReal visitors wait 123 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.8 s
0.8 sReal visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 323 ms
323 msReal visitors wait 323 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.0 MB in 340 requests
4.0 MBYour homepage downloads 4.0 MB in 340 requests on a phone: scripts 1.6 MB (157), images 1,016 KiB (16) and other files 993 KiB (141). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
99 KiB1 image is downloaded at several times the size a phone draws it, for example 5da7b078-d841-46f8-afb5-5a7ca22c4b35.jpeg at 971 px wide, shown at 185 px. Resized copies would save about 99 KiB.
1 image in older formats
1 image (148 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.1 g of CO₂ per visit
1.12 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.12 g of CO₂e: 134.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
22 text elements with low contrast
22 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
10 tap targets too small
10 tap targets are too small or too close together to hit reliably with a finger.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
2 checks passed
Every image has alt text
All 25 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“Orwell + Austen” and “Sign up to our newsletter and enjoy 15% off your …”). One clear main headline is easier for people and search engines.
84 internal links, 6 external
The homepage links to 84 pages on orwellausten.com and 6 external pages.
7 checks passed
Meta description: 144 characters
Your meta description is 144 characters: “Shop ethical cashmere knits from Orwell + Austen. Sustainably made, luxuriously soft styles designed to last. Discover …”.
Title: 52 characters
Your title is a healthy 52 characters: “Shop Ethical Cashmere Knits Online | Orwell + Austen”.
Canonical URL set
The canonical URL is https://orwellausten.com/.
Structured data in place
Structured data found: BreadcrumbList, FAQPage, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://orwellausten.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (613 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://orwellausten.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 34 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
11 small tap targets
11 of 45 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Uncaught SyntaxError: Identifier 'urlToPreload' has already been declared”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 8 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 351 words of copy
The homepage carries about 351 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NEW”.
5 calls to action
The homepage has 5 calls to action, for example “SHOP”, “SHOP NEW” and “SHOP NEW IN”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
20 cookies set on arrival
20Opening the homepage sets 20 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
30 other companies contacted
Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at orwellausten.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 12 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Google Youtube · Optis Color Swatch · Inbox · Uppromote Affiliate · Judge Me Reviews · Watchlist · Page Speed Optimizer · Affliate By Secomapp · Order Value Booster · afterpay.com · Swym Wishlist Plus
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Headquarters
- London
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 29 issues on orwellausten.com, including 15 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.